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Work Background
Director of Special Projects
Yophine OpalDirector of Special Projects
Oct. 2023 - Dec. 2024WorldwideI lead exclusive investment and collectible projects, specializing in creating highly effective collaborations between luxury brands, where every detail is meticulously designed to enhance the brand’s prestige and value.
CMO
Yophine OpalCMO
Jan. 2022 - Oct. 2023WorldwideAs the CMO for the world’s oldest and most precious opal, I had the honor of shaping the narrative of a gemstone rich in history and luxury. At Yophine, we craft prestigious atelier jewelry featuring our exceptional Slovak opals.
CMO
HELSKECMO
Jun. 2017 - Sep. 2021Slovak RepublicAs the CMO of HELSKE® Global Group, I had the unique opportunity to craft the strategic vision for six diverse divisions—ranging from investments and construction to healthcare and retail. My role went beyond overseeing brands. I built marketing teams for all divisions, established an in-house graphic studio, and launched internal video production. Collaborating with division leaders, I developed innovative products, coordinated dynamic marketing teams, and translated visions into tangible results. My work spanned multiple international markets, including Slovakia, Germany, Spain, the Czech Republic, Ireland, and the United Kingdom.
Key account manager a CCO
PROGRUP SK, s. r. o.Key account manager a CCO
Oct. 2015 - Sep. 2017Spišská Nová Ves, SlovakiaAs the Chief Creative Officer at PRO GRUP, s.r.o., I established an in-house department dedicated to new media, video, and social networks. My responsibilities included actively identifying opportunities for clients, creating creative strategies, and managing accounts for new customers. I led a talented team of over 20 designers and specialists, crafting innovative campaigns for a diverse portfolio of clients. With expertise in social media, media relations, business strategy, SEO, and social media planning, I developed compelling stories that resonated with audiences. I spearheaded campaigns for brands like Liptov, Golem, Whirlpool, Helske, TMR, Region Vysoké Tatry, Mountain Resort Zdiar, Winter&Summer Resort and many more.
Chief Marketing Officer (CMO)
HELSKEChief Marketing Officer (CMO)
Aug. 2014 - Oct. 2015Spišská Nová Ves, SlovakiaAs Chief Marketing Officer (CMO) at Helske Ltd., I led the charge in transforming the brand's presence during a pivotal period. From August 2014 to October 2015, I was at the forefront of designing and executing cutting-edge branding and creative services. My work included the development of an AR app, the production of impactful testimonial videos, and delivering strategic consulting services that positioned Helske Ltd. as an industry leader. My role was more than just marketing—it was about crafting a brand narrative that resonated and drove growth.
Art Director
AquaCity PopradArt Director
May. 2010 - Sep. 2014Poprad, SlovakiaAs the Art Director at AquaCity Poprad, a leading all-inclusive water resort in Slovakia, I crafted the creative vision and strategy that brought the brand to life. Over 4 years and 5 months, I built a dynamic team of copywriters, bloggers, videographers, and editors, collaboratively creating engaging content that captured the essence of this unique destination. My role extended beyond traditional creative direction—I introduced new media formats and implemented effective social media and media relations strategies, elevating AquaCity’s presence both locally and internationally.
Creative Director and founder
wewewe, s.r.o.Creative Director and founder
Sep. 2007I am a one-person powerhouse in the art of communication and strategic marketing. Since 2007, I’ve been helping companies grow and overcome various communication challenges. My mission is to innovate communication across multiple mediums—creating content from analysis and ideas to full-scale campaigns. Whether analyzing, brainstorming, planning strategies, or working behind the camera, editing, designing graphics, or publishing, I approach every project with precision and passion. I’ve created numerous videos for a wide range of clients. My clients include well-known brands such as Region Vysoké Tatry, Spiš Región, Región Šariš, multiple municipalities and cities, AquaCity Poprad, Hotel Horizont, Hotel Monfort, Whirlpool, Tatramat, Lindab, Rova, MPC Cessi, John Garfield, Helske, Ultimuv, Helske People Care, Helske Energy Save, Toyeto, Vnímavé hračky, Mountain Resort Ždiar, Hotel Kukučka, This is Slovakia, Embraco, Granvia, Kozí vŕšok, Schaumann, Slovenské biologické služby, Tatravagónka Poprad, Noves Okná, Fedak, Taimar Tailors, Autoves, Yophine, Opal Mines, Panaks, Monk Nutrition, and many other satisfied clients. You can view my portfolio at artkrestian.com.
Art Director and Founder
Creative Studio SlovakiaArt Director and Founder
Apr. 2003 - Apr. 2007Spisska Nova Ves, SlovakiaAs a co-founder of Creative Studio Slovakia, I established a leading advertising agency in Spišská Nová Ves in 2003, where I managed a talented team of designers, freelancers, and copywriters. Over the course of 4 years, I developed effective marketing strategies and corporate identities for major international brands such as Rova-Lindab, Noves, High Tatras, John Garfield, MPC Cessi, Schaumann, SBS a.s., Tatravagonka Poprad, the city of Spišská Nová Ves, and others. My work laid the foundation for the agency’s success across Slovakia. I created designs, websites, catalogs, prepared exhibition stands, and developed the company’s client portfolio. I also programmed presentation systems and created web applications. In 2007, I decided to establish my own creative consulting firm, wewewe, s.r.o., where I continued to innovate and expand my expertise in marketing and advertising.
Freelance Graphic Designer
Basic Design StudioFreelance Graphic Designer
Jul. 1999 - Mar. 2003Spišská Nová Ves, SlovakiaDuring a break from my University of Zilina studies, I found a job as a graphic designer at an advertising agency. This decision turned out to be lifechanging. Since 2000, I have worked in various advertising agencies in Spišská Nová Ves. This period became an invaluable part of my education in advertising, especially in the production of advertising itself. Advertising Companies I have worked for: Basic Design Studio, LuxArt Advertising, Mondo reklama, DTP studio. Three years later, another chapter of my journey began when, in 2003, I found an investor and established the advertising agency Creative Studio Slovakia.

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