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Work Background
Meraki.SocialSenior Marketing Manager
Jun. 2023 - Mar. 2025Led paid media campaigns with a $4M+ annual budget, focusing on healthcare and pharmaceutical clients.
Drive YouTube strategy for global clients, overseeing creative direction, audience expansion, and content optimization—achieving a 296% year-over-year subscriber growth and a 115% increase in engagement.
Designed and implemented outbound strategies that resulted in a 45% year-over-year increase in sales lead acquisition for global clients in highly regulated industries.
Work closely with internal teams and clients to ensure alignment between marketing campaigns and revenue goals, enhancing lead quality and driving conversions through A/B testing and data analysis.
MultiTracks.comDigital Marketing Consultant
Aug. 2022Owned outbound and digital marketing channels including social media, email, SEO, and display, developing strategies that resulted in significant subscription and affiliate revenue growth.
Developed tailored outbound campaigns across LinkedIn and email, driving engagement with targeted audiences and optimizing conversion rates through analytics and iterative testing.
Partnered with editorial teams to ensure content aligned with business goals, increasing audience engagement and enhancing sales funnels through data-driven approaches.
Boosted new user acquisition by 25% by integrating SEO, social media, and email marketing strategies to enhance discoverability and retention.
Scaled YouTube channels for multiple brands, including growing MultiTracks.com’s subscriber base from 60K to over 100K through strategic content development, audience engagement, and SEO optimization.
Brighter Media GroupDigital Marketing Manager
Feb. 2020Increased social media engagement and new customer acquisition through comprehensive SEM, retargeting, and outbound social media campaigns.
Managed cross-channel B2B marketing efforts, implementing outbound programs to generate leads and build the sales pipeline.
Leveraged analytics to refine outbound marketing strategies, ensuring alignment with business objectives and driving maximum ROI.
Developed high-performing content strategies that increased user engagement and conversion rates by aligning messaging with behavioral data and audience insights.
TEKsystemsMarketing Event Project Consultant
Jun. 2019Executed data-driven outbound marketing campaigns with a focus on lead acquisition.
Led high-impact events across the U.S. and Canada, including AWS and the Pat Tillman Foundation partnerships.
Managed end-to-end event marketing strategies, optimizing brand engagement.
Baldwin MarketingFreelancer
Mar. 2017Designed and executed omnichannel campaigns for nonprofit and commercial clients, achieving measurable increases in engagement and revenue.
Leveraged SEO, website development, and analytics to enhance user experiences and elevate brand visibility.
Managed marketing projects from concept to launch, coordinating timelines, milestones, and stakeholder feedback.
Delivered impactful messaging for nonprofit campaigns, achieving up to 40% donation growth through multi-channel strategies.
Increased conversion rates by 50% through optimizing ad creatives, landing pages, and email sequences, ensuring messaging aligned with user intent and behavior data.
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