Tun Razak ExchangeVP, Strategic Marketing & Communications
Nov. 2020 - Jul. 2023Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaKey Focus Areas:
Corporate Communications: I excel in crafting compelling press releases, managing media relations, and developing effective internal communications strategies. Building strong relationships with media agencies and fostering positive media coverage are among my strengths. Crisis Communications: I have successfully supported leaders in appropriate responses during crises and mitigating reputational risks. My expertise in drafting press releases and channeling communications through trusted media partners has consistently reinforced the organization's reputation. Community & Stakeholder Engagement: I am skilled in building rapport with key opinion leaders, government stakeholders, community leaders, and other relevant stakeholders. People Leadership: I have successfully led and mentored a team of communications and branding professionals. My leadership style focuses on empowering individuals, fostering collaboration, and driving high-performance outcomes. Key Achievements: 2019: Developed internal communications strategy for a key tenant relocation to Tun Razak Exchange, including a comprehensive communications pack and familiarization plan for tenant employees in the new office. 2019: Orchestrated media relations and press coverage for a high-profile acquisition launch spanning five days. As a communications intermediary between the Prime Minister's Office, Ministry of Finance, and other government agencies, I successfully hosted a delegation of 200 delegates from China. 2016: Successfully managed stakeholder engagement in the Bukit Bintang Market relocation project. Implemented a large-scale PR campaign to build relationships with stakeholders, including managing social media content and press releases upon the market's relocation. Organized press interview sessions with the KL City Mayor's office to enhance the perception and brand of TRX City.