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Work Background
NestléCorporate Communications Manager
Aug. 2023MalaysiaKey Focus Areas:
Employee Engagement: Develop and implement strategies to enhance employee engagement within Nestlé Malaysia. Internal Communications: Manage and maintain the internal portal, ensuring it is up-to-date and serves as an effective communication platform for employees. Monitor and analyze the effectiveness of internal communications efforts, using metrics and feedback to make improvements. Develop and implement internal communication campaigns to promote company initiatives, values, and culture. Corporate Branding: Act as the custodian of the brand's corporate identity, ensuring consistency in messaging and visual representation across internal communications. Collaborate with different departments to gather information and content for internal communications initiatives. Provide guidance and support to senior leaders and managers in effectively communicating with their teams. Stay updated on industry trends and best practices in internal communications, incorporating new ideas and technologies into Nestlé Malaysia's communication strategies.
Tun Razak ExchangeVP, Strategic Marketing & Communications
Nov. 2020 - Jul. 2023Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaKey Focus Areas:
Corporate Communications: I excel in crafting compelling press releases, managing media relations, and developing effective internal communications strategies. Building strong relationships with media agencies and fostering positive media coverage are among my strengths. Crisis Communications: I have successfully supported leaders in appropriate responses during crises and mitigating reputational risks. My expertise in drafting press releases and channeling communications through trusted media partners has consistently reinforced the organization's reputation. Community & Stakeholder Engagement: I am skilled in building rapport with key opinion leaders, government stakeholders, community leaders, and other relevant stakeholders. People Leadership: I have successfully led and mentored a team of communications and branding professionals. My leadership style focuses on empowering individuals, fostering collaboration, and driving high-performance outcomes. Key Achievements: 2019: Developed internal communications strategy for a key tenant relocation to Tun Razak Exchange, including a comprehensive communications pack and familiarization plan for tenant employees in the new office. 2019: Orchestrated media relations and press coverage for a high-profile acquisition launch spanning five days. As a communications intermediary between the Prime Minister's Office, Ministry of Finance, and other government agencies, I successfully hosted a delegation of 200 delegates from China. 2016: Successfully managed stakeholder engagement in the Bukit Bintang Market relocation project. Implemented a large-scale PR campaign to build relationships with stakeholders, including managing social media content and press releases upon the market's relocation. Organized press interview sessions with the KL City Mayor's office to enhance the perception and brand of TRX City.
Tun Razak ExchangeSenior Associate, Strategic Marketing & Communications
Jun. 2014 - Oct. 2020Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Tun Razak ExchangeAssociate, Corporate Communications
Mar. 2011 - Jul. 2013Kuala Lumpur, Malaysia1. Support VP in planning and implementation of communication strategies.
2. Keep track of company-related matters published in the media - media monitoring
3. Assist to draft media releases, and supervise listings and media kit development.
4. Curate and edit company texts and communication material.
5. Support VP in establishing and maintaining relations with the media.
6. Support VP in training and guiding staff in external communications.
7. Develop promotional communication materials such as print-outs, pamphlets and WebPages
8. Record, Review and update company’s communication strategies.
9. Maintain and edit all websites and social media platforms of the company
YAYASAN KEMAJUAN SOSIAL MALAYSIA (YKSM)Project Manager
Dec. 2008 - Mar. 2011
YAYASAN KEMAJUAN SOSIAL MALAYSIA (YKSM)Special Project Coordinator
Sep. 2006 - Nov. 2008Kuala Lumpur, Malaysia
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