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Work Background
Cole Media AUGroup Account Director
Jul. 2024 - Jan. 2025Melbourne, Victoria, AustraliaAs a Group Account Director, I oversee client relationships, financial billings, and agency partnerships. My role involves managing client accounts, driving sales and new business, and ensuring the successful delivery of digital & traditional paid advertising campaigns.
Cole Media AUDigital Account Director
Sep. 2022 - Jul. 2024Norfolk IslandMy role is to oversee the digital account management of all agency accounts, including all digital operations, media strategy, planning and buying, operations, digital innovation, test and learn, data and analytics insights, reporting and client relationship development.
Starcom AustraliaDigital Account Manager
Oct. 2021 - Sep. 2022Sydney, New South Wales, AustraliaDigital Account Manager responsible for campaign management, implementation, media planning, digital innovation, financial and media billings, client relationship management. I was responsible for Oral-B ANZ, Gillette Venus & Gillette ANZ, Metamucil ANZ, Vicks ANZ, Braun ANZ, Always Discreet, VOOST Vitamins. Expert level:
Campaign Manager
DV360
Meta Ads
X Ads (formerly Twitter)
YouTube Ads
TikTok Ads Key Skills
Planning & Buying
Data & Analysis
Media Operations
Media Buying
Media Planning
Department of Infrastructure, Transport, Regional Development, Communications and the ArtsProject & Program Officer
Jun. 2019 - Sep. 2021Norfolk Island• Strong financial acumen and ability to understand complex projects for deliver by the
Commonwealth. Strong interpersonal skills to engage with broad range of community-based clients
and corporate stakeholders.
• Ability to work collaboratively across multiple Australian Government agencies to achieve shared
goals and objectives, ability to engage with clients across Departments.
• Experience preparing detailed submissions for Senior Executives for consideration and working
collaboratively to drive project delivery.
• Responsible for development of Parliamentary Budget submissions.
• Assisting in policy advice for the Administrator of Norfolk Island, developing executive briefs and
legislation advice regarding mildly complex matters. Experience developing talking points, briefing
documents and media preparation for the Administrator (Ministerial).
• Experience managing Emergency Prevention response for the Department of Infrastructure,
Transport, Regional Development & Communications. Responsible for the operations coordination
of temporary Army Desalination Unit on Norfolk Island for six weeks (February 2020 – March
2020).
• Experience liaising with multiple Australian Government departments to prepare briefs, deliver
shared projects.
• Experience managing independent contractors and consultants to deliver value for money projects
for the Department of Infrastructure, Transport, Regional Development & Communications.
Cole MediaSenior Digital Account Manager
May. 2018 - Mar. 2019Melbourne, AustraliaDigital and traditional media performance campaign management.
Business profitability forecasting and budget management of the agency's digital billings.
Management of key agency accounts in tourism, agriculture and pharmaceuticals.
New business development and tender preparation.
Mobile first and cross-platform campaign development.
Publisher liaison and client development.
Contract management, negotiation and budget management.
Strong contract negotiation ability.
Market research, audience insight development and target audience analysis.
Cole MediaDigital Account Manager
Jul. 2017 - May. 2018Melbourne, Australia
Havas Media GroupMedia Account Manager
Aug. 2016 - Jul. 2017Melbourne, Australia
The Sphere AgencyDigital Media Planner & Buyer
Nov. 2015 - Aug. 2016Melbourne, Australia
Dentsu MitchellDigital Executive
May. 2015 - Nov. 2015Melbourne, Australia
Mitchell & PartnersDigital Account Coordinator
Jan. 2014 - Apr. 2015Melbourne, Australia
Ogilvy Public RelationsAccount Coordinator
Jan. 2013 - Dec. 2013Melbourne, Australia
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