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Work Background
KYW LLCActivation Management
Aug. 2022• Created research and assessment of marcomm for the National Marrow Donation Program, building dashboards to track customer satisfaction metrics.
• Lead content development for leadership levels from Board to C-suite to managers and employees at CWT.
KYW LLCContent Editor
Jul. 2022DEI Content, Strategic Communication Design, Research & Experience Development
EmployHer LLCProgram Design
Jul. 2022
KYW LLCConsultant
May. 2022United StatesCustomized portfolio link available for download by request. Current client projects:
• Excel Energy • Masonic Institute for the Developing Brain
Heart of the Customer, LLCVoice of Customer Specialist
Jan. 2022 - Aug. 2022Assisted in customized research design and creation of dashboards for senior leadership team, connected systems to have real time data alignment, and streamlined visualization of research.
Be The MatchMarket Research Associate
Apr. 2021 - Mar. 2022Analyzed content from general population focus groups to share motivations and goals research with senior leadership. Built internal communications templates, designed and wrote copy for infographics, lead process design and facilitated change management discussions within the organization.
American Marketing AssociationAVP of Membership
Mar. 2019 - Aug. 2020Greater Minneapolis-St. Paul AreaPlanned, implemented, and evaluated opportunities with a variety of current and potential members within the Greater Twin Cities Area. Ensured a positive experience with AMA through various types of communication.
Customer Focus NorthContent Strategy
Mar. 2019 - Sep. 2019Created content via social media platforms for CFN 2019 which brought over 225 professionals together around providing better customer and employee innovation, engagement, and experience.
CWTBusiness Insights Program Management
Jan. 2019 - Sep. 2020I built a customer engagement and insights community turning data into action for a variety of cross-functional teams. Presented progress through various marketing with both internal audiences and clients. In this role I added on to Word/PPT/Excel skills with the use of channels like Prezi, Tableau, and Canva, have created educational videos through Videoscribe, while gaining better understanding of the process for content creation with IMovie as well.
RBCJunior Business Analyst
Oct. 2018 - Mar. 2019Minneapolis, MinnesotaOversee transition of processes to new technology system, and assist with creating a better customer and employee experience. Helping to build out support and automation systems for over 200,000 client communications. Data validation + analysis and translation.
Customer Experience Professionals Association (CXPA)Planning Committee/Communications Coordination Volunteer
Sep. 2018 - Jan. 2020Greater Minneapolis-St. Paul AreaAssist in planning and coordinating monthly events, ad-hoc problem-solving for team members Content creation, informed and engaged potential, new, and active members via various communications. Assisted in event preparations for events sharing the mission of the CXPA with Twin Cities Professionals, and facilitate connections with each other.
American Marketing AssociationCollegiate Relations Volunteer
Sep. 2018 - Mar. 2019Plan, implement, and evaluate outreach and partnership opportunities with a variety of schools in the Greater Twin Cities Area. Ensure positive relationship between university AMA student clubs and AMA professional association for best possible combined experience.
Leede ResearchMarket Research
Aug. 2018 - Apr. 2019Manage client and candidate experience through the research process in variety of settings such as focus groups and user experience interviews
Customer Experience Professionals Association (CXPA)Marketing Intern
Apr. 2017 - Jan. 2018Greater Minneapolis-St. Paul AreaOne of my first contract positions with an incredible team. My area of focus was around helping our customers have a successful journey when p[reparing to take the Certified Customer Experience Professional (CCXP) exam. I counseled candidates throughout entire 10 step process for each participant to become certified, I individually processed, and registered over 150 potential CCXP candidates on their journey to accreditation, and also served a network of over 500 CCXP’s in maintenance of past certification. I designed marketing content for 4000+ professionals through various channels of contact and supported website communications and tracking of all CCXP’s and CXPA members, I assisted in developing strategic roles and responsibilities for future team members, as well as vision for CXPA in both short and long term goals, and gained invaluable experience as a customer service representative doing all the mentioned roles.
Heart of the Customer, LLCFuture State Design Intern
Apr. 2017 - Jan. 2018Greater Minneapolis-St. Paul AreaThis was my greatest growth and learning experience due to my incredible boss Jim, and being able to wear many hats for the company. I was given a lot of freedom to ask questions and try new pathways to success whether I was analyzing various qualitative data and Voice Of Customer research to assist in recommendations, reviewing and assisting in journey mapping with clients. I helped to improve best practice processes through Voice of Employee research, participated in transition planning for the company from its old to its new mission and goals, and developed and implemented social media strategy for the company.
The Millennial GroupDigital Marketing, CRM
Nov. 2016 - May. 2017Greater Minneapolis-St. Paul AreaI had a great mentor in this role and worked in an agency setting as the liaison for companies and social media influencers with responsibilities of relationship creation and management focused on connecting those who need digital media marketing with Influencers on social media. My main job was to balance communication between various brands, their promoters and their marketing messages to reach specific target audience as well as keep my various customers not just satisfied, but delighted. - Assist in creation of advertising for brand awareness, product placement, and sales growth for various companies
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University of Minnesota - Carlson School of ManagementProfessor's Assistant for Buyer Behavior, Brand Management, and Introduction to Marketing - Teaching
Sep. 2016 - Jun. 2018Greater Minneapolis-St. Paul AreaI helped both our Carlson professors and students. With the professors I assisted in teaching course materials to a class of 50-100 through activities and individual office hours. For students I created innovative instruction and learning for students struggling with topics. For both I was able to communicate and problem solve for and between students and professor, as well as being responsible for grading, review, and feedback to students and professor throughout course.
University of Minnesota LEAD-UP OfficesMarketing and Sales Intern
May. 2016 - Aug. 2016I started out my first marketing internship with smaller tasks such as ordering marketing like branded items to give away at resource fairs and then moved to working at these fairs speaking to incoming freshman and parents about our programs. Formatted an email to send to students university wide interested in Leadership after the fairs and then put together a Marketing plan for the entire Leadership Offices Co-Curricular Programs for the upcoming year. Created posters, flyers, brochures, emails and letters to go to the academic advisers regarding our programs and was in charge of sharing this information with in-coming team for fall.
EXPRESSExecutive Assistant
May. 2015 - May. 2016Rosedale MallI began working as a sales associate and was promoted to the position of stylist where I worked closely in the fitting rooms with guests in problem solving and personal styling, contributing to a high level of team efficiency and satisfaction as well as an excellent customer experience. I learned about brand management, marketing, and displays for customer satisfaction through my time here.
Plato's ClosetAssistant Store Manager
Jan. 2015 - Nov. 2016RosevilleI began working as a sales associate and started helping out with visuals and store tasks which promoted me to a position as a buyer. In this role I worked closely with vendors who came in to sell clothing and had the authority to decide who to purchase from and what items to buy into our store and then track for sales. Was also in training to become a key-holder and social media manager. Left to work at internship.
Wet Seal, LLCAssistant Store Manager
Nov. 2012 - Jan. 2015Rosedale Mall/ Maplewood MallAssisted Store Management in maximizing sales, provided a great shopping experience for the customer and managed the store in accordance with the company visual and operational standards. I acted as manager on duty in the absence of the Store Manager. I had the opportunity to learn so much about the processes that go into the management of a store and myself as a leader also. I worked in various functional areas of the store so I had a broad feel for every task whether I was doing promotional marketing, displays, payroll, employee coaching, tech support, or customer satisfaction. Achieved greater than past year sales goals consistently.
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