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Marketing
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Work Background
Creative Director
Joy OrganicsCreative Director
Nov. 2018 - Nov. 2020Fort Collins / Remote• Works with the CMO to develop cohesive goals for the brand and designs ways to meet them. • Leads the creative team and directs project completion in line with company goals. • Develops design concepts that further the company’s brand identity. • Formulates short and long term creative goals and strategies for achieving them. • Maintains consistency over the quality and message of the creative team’s output. • Evaluates current industry/market to best position brand for long term success. • Ensures delivery of relevant products, messages and branding. • Enforces deadlines and maintains efficiency in the creative department. • Distills goals into campaigns to achieve those goals. • Strategic planning of how to effectively reach B2C and B2B audiences.
Chief Strategist
Wise+HypeChief Strategist
May. 2018
VP Marketing
AdvoChargeVP Marketing
May. 2018 - Apr. 2019Brought on to develop strategic growth and targeted digital marketing. •Marketing Strategy •Email Marketing •Content Strategy •Branding and Messaging
VP Sales and Marketing
Carrot & GibbsVP Sales and Marketing
Jul. 2015 - May. 2018Boulder, COBrought on to transition an established brand (est. 1987) to a modern business model. There were many parts of this business that were broken due to fear of change and lack of action. Through creative problem solving and perseverance to implement the changes needed, we improved the overall health of the business. With vast improvements to systems, personnel, and operations - we increased profits, grew morale and cut costs.
Freelance Marketing Strategist
Freelance StrategyFreelance Marketing Strategist
Sep. 2014 - May. 2018United StatesI have had a wonderful career in marketing and business development. I believe what sets me apart, is my ability to think strategically and execute creatively. This applies to my approach in all aspects of business. I am passionate, dedicated and truly aim to create measurable outcomes that exceed expectation. I approach productivity with enthusiasm, positivity and deep determination to MAKE IT HAPPEN. I do not focus on the problem, instead I focus on the most efficient strategy to create the solution. Where there's a will, there's a way.
Partner / Journalist
NelsonCarvalheiro.comPartner / Journalist
Sep. 2014 - Oct. 2016Covering the Western Hemisphere and beyond for NelsonCarvalheiro.com Food and Travel Blog. Specializing in quaint luxury, all the details, Weekender experiences, food culture and primarily SURF destinations. NelsonCarvalhiero.com captures the soul of a destination though incredible photography and thoughtful narrative. Inspiring travel experiences that are less common and more robust!
Director of Marketing
RodelleDirector of Marketing
Apr. 2010 - Jul. 2014Strategy and execution of all marketing and communications initiatives. Creative direction, PR communications and Social Media. Brand development. • Marketing and PR Strategy • Creative Direction • Business Development - Partnership Relations • Digital Marketing Execution • Brand Growth Strategy and Implementation
Marketing and PR Assistant
Red Cliff CommunicationsMarketing and PR Assistant
May. 2009 - Apr. 2012Assisted in pharma marketing and PR. Including press release writing, SEM and digital marketing. • PPC Campaign • Keyword Analysis • Brand Messaging • PR Execution
Marketing Manager
Tech Inc SoutionsMarketing Manager
Aug. 2008 - Apr. 2010Greater Denver AreaManagement of B to B marketing strategy and campaign fulfillment. Brand development, creative direction and digital marketing. • Brand Development • Brand Messaging • Website Management • SEO Strategy • PPC Campaign Strategy and Execution
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