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Work Background
Pencil TVCreative Strategist
Sep. 2023
MowlyFounder & CEO
Oct. 2021 - Sep. 2023Paris, Île-de-France, FranceThe World's First Productivity & Creativity Bar : we make mood and brain-boosting snack bars powered with adaptogens so you can feel like a superhero on the go -> bemowly.com
Gisele DelormeHead of Marketing
Feb. 2017 - Jan. 2020Paris Area, FranceLed the comprehensive repositioning and rebranding of Gisele Delorme, including new branding, image, packaging, website, and product lines.
Defined and executed the new brand content strategy accross all platforms.
Spearheaded the conceptualization, development, and successful market launches of innovative products tailored specifically for the Asian market, driving significant growth and market share expansion.
BBDO WorldwideJunior Strategic Planner
Feb. 2016 - Jan. 2017Région de New York City , États-UnisClients: Lay's, Visa, and FedEx.
Conducted in-depth market research, competitor analysis, and consumer insights to inform strategies.
Worked closely with creative teams to develop compelling and effective 360° campaigns.
BBDO WorldwideAssistant Account Executive
Jan. 2015 - Jul. 2015Région de New York City, États-UnisAssisted in managing the Gillette Venus account (Procter&Gamble), contributing to the development and execution of the Breeze Razor’s worldwide launch campaign.
Azzedine Alaia SASSales & Merchandising Assistant
Sep. 2014 - Dec. 2014Paris Area, FranceAssisted in organizing and coordinating luxury fashion events, including private client appointments and fashion shows, to showcase and sell the brand's latest collection.
Collaborated closely with the sales team to maintain strong client relationships, addressing customer inquiries and providing tailored product recommendations.
Conducted market research and competitor analysis to identify emerging trends and opportunities within the luxury fashion industry.
Played a key role in visual merchandising efforts, ensuring that store aesthetics aligned with the brand's image and standards.
Contributed to sales reports and analyzed sales data to provide insights and recommendations for sales strategies and product assortments.
Champagne TaittingerPublic Relations & Visitor Center Intern
Jun. 2013 - Aug. 2013Région de Reims, FranceConducted informative tours for diverse groups, accommodating up to 50 participants, spanning different ages and nationalities.
Proficiently delivered tours in English, French, and Spanish, ensuring clear communication and engagement.
Cultivated a captivating narrative highlighting the Taittinger Champagne house's unique heritage and excellence.
Demonstrated adaptability by assessing the preferences and interests of guests, customizing tour content for maximum engagement and impact.
A. SauvageMarketing Communications Intern
Jul. 2012 - Sep. 2012London, Royaume-UniAssistant to Adrien Sauvage: Fashion designer/photographer/art director
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