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Work Background
Pacific Stone & TIme Machine BrandsVice President of Technology and Business Systems
Mar. 2019United States, Santa BarbaraCollaborated closely with the CEO and executive leadership team to drive the transformation, integration, and optimization of a complex IT infrastructure supporting employees across the state of California. This overhaul enhanced business operations and fostered greater cross-functional collaboration. Led the creation and management of an agile-based Applications and Engineering Department that developed a flexible, customizable software suite for critical data collection, analysis, and reporting across the supply chain. This solution enabled end-to-end reporting visibility, providing actionable insights that led to increased revenue, cost efficiencies, and risk mitigation. KPIs were tracked modularly by area, with live feedback loops that informed agile sprints, ensuring continuous improvement and alignment with the company’s strategic goals. Managed third-party vendors and partnered with cross-functional teams to develop and implement technology solutions within budget constraints while meeting SLAs. Took ownership of coordinating rapid release cycles, ensuring that updates were aligned with evolving business processes and objectives. This included close collaboration with product managers and engineering teams across multiple time zones to ensure continuous value delivery and seamless integration, resulting in reliable long-term operational success.
LullVice President - Web Operations
Jan. 2017 - Jan. 2019United States, GoletaWorked with the CEO and management team at Lull.com, a nationwide e-commerce “Mattress-in-a-Box” company, to increase revenue by managing and implementing Digital Marketing projects and cross-functional initiatives. This included developing a custom cloud-based architecture, utilizing and managing AWS containers, coordinating lifecycle updates, and implementing affiliate marketing programs in collaboration with engineering, marketing, and support teams. The role also involved analyzing and optimizing Lull.com for sales conversions and conducting web-based experiments to optimize online sales and drive revenue.
AutoVitalsVice President - Digital Operations
Oct. 2012 - Jan. 2017United States, GoletaI was hired to reimagine, overhaul, and scale an entire software-based product line and department for AutoVitals, an organization specializing in customer acquisition, digital vehicle inspection, workflow management, and customer retention for thousands of auto repair shops nationwide. Faced with failing Customer Acquisition product lines and high customer and employee churn rates, I successfully revamped the cross-functional product line, and department, to increase monthly subscriptions, reduce customer churn, and generate additional high-value products. The result was increased employee and customer satisfaction, along with revenue growth, leading to a highly profitable and award-winning product portfolio showcased at SEMA in Las Vegas.
Mitec SolutionsWeb Director
Jan. 2008 - Oct. 2012Ventura, CaliforniaAssisted with scaling IT operations, infrastructure, and customer service for residential, business, and celebrity clientele in both Ventura and Santa Barbara Counties. Oversight included computer repair service, Internet service, and assisted with erecting a new Internet infrastructure, using Ubiquiti’s Unifi networking product line, for our point-to-point (PtP) Internet service to meet customer needs. After our core product lines were successfully scalable, I erected and managed a new web department that offered end-to-end website services including: domain management, website builds, website updates, hosting, and email management.
iPangaea Inc.Chief Design Officer
Jan. 2006 - Jan. 2008Brooklyn, New YorkWorked with CEO and management team behind WebMD and HowStuffWorks.com for product development and creation of a new social networking website and data aggregation platform. - Created product specifications through business objectives
- Managed international Ruby on Rails team for development
- UX/UI design for product development
- Market validation testing of product iterations
- Assisting with the creation of the company business plan
- Worked on core fundraising team
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