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Work Background
BrightlineSenior Content Designer
Jan. 2024 - Sep. 2024Remote•Worked intimately with Design & Research to conduct quarterly user research interviews with California families to better understand their mental health needs
•Crafted, assigned, and delivered 12 new content pieces per quarter for contract with the California Department of Health Care Services
•Partnered with clinical staff to develop then review member resources on various mental health topics
•Reviewed, revised, and crafted on-screen copy for various user funnels including onboarding, making appointments, navigating employer benefit dashboards, and contacting member support
Modern HealthContent strategist and consultant
Jan. 2021 - Jan. 2024California, United States• Create, research, and publish SEO articles between 800-1000 words, 2 per month • Produce email newsletter copy for approx. 90k c-suite execs/HR leaders, 5 per month
• Distill complex mental health and therapeutic health industry news into compelling online copy for professional management and HR audiences
• Create white papers, playbooks, and guides on global mental health trends in the workforce
Blue Shield of CaliforniaContent Strategist
Mar. 2020 - Apr. 2021Oakland, CaliforniaI work across multiple lines of business to answer stakeholder content needs while advocating for the user. Emphasis on SEO and digital best practices.
Blue Shield of CaliforniaWeb Content Specialist
Aug. 2019 - Mar. 2020San FranciscoI work with the digital content team to: --answer stakeholder content requests
--maintain and update the BSCA.com website
--ensure ADA compliance
--advocate for the user (member) when designing new digital environments
Healthline MediaFreelance Contributor
Aug. 2019 - Mar. 2020San Francisco Bay AreaI work with the SEO team to craft accessible and actionable content around popular terms relating to mental health and wellness. Some article topics have included (but are not limited to): --Self-hatred and how to overcome it
--What to do about a fear of clowns
--Symptoms of internet addiction in yourself and loved ones
Local SEO GuideFreelance Writer
Jun. 2019 - Jan. 2024Oakland, CaliforniaI work with Local SEO Guide on a project basis, delivering written web content for various retailers and applications.
The Bold ItalicEditor
Apr. 2018 - Nov. 2018San Francisco Bay AreaManaged all email newsletters
Commissioned works from freelance writers
Updated the editorial calendar
Digital PressStaff Writer
Mar. 2018 - Jun. 2019Partner with Account Managing Editor to meet C-suite client needs. Write up to 10 compelling, SEO articles for clients tied to relevant industry news each week with an average turnaround of 3 days per 1000 words
Write 2 timely articles relating to business/finance/personal development for Minutes Magazine each week
Craft content strategy for thought leaders in blockchain, clean energy, healthcare and testing, and business management
Brit + CoContributor
Mar. 2018 - Apr. 2019San Francisco Bay AreaContributing photography and written content for Brit + Co's Food vertical.
GoodTherapy.orgFreelance Writer
Jan. 2017 - Dec. 2017RemoteI worked closely with the editors at GoodTherapy.org to produce a series of articles and video scripts that aimed to help parents understand the impacts of their divorce on their children and on their own lives. Topics ranged from legal processes, childhood development, coping with stress, and techniques for maintaining positive mental health.
MrOwlMarketing Assistant
Nov. 2016 - Jan. 2018San Francisco Bay Area-Managed, scheduled, and maintained all social media channels
-Created and grew Pinterest
-Responsible for written content such as user guides, FAQs, byline articles, blog posts, and promotional copy
-Worked with teams to create best possible UI/UX
The Bold ItalicFreelance Writer
Sep. 2015 - Apr. 2019San Francisco Bay AreaCollaborate with editors to create articles that align with the whimsical yet localized reported tone for a digital publication with approx. 100,000 weekly visitors. Conduct interviews with sources for reported features
Meet deadlines—variable per assignment, ranging from 2 weeks for humor and essays, to 1 month for reported long-form
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