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Work Background
NunaGlobal & US Director of Creative
Jan. 2019 - Jan. 2021Orchestrated and lead all aspects of theย Creativeย Department across GL and US operations and its management thereof including but not limited to: Corporate Identity Strategies & Development, Website, Product Launch Strategy, Plans & Tools, and Budgeting; Ensuredย all content collateral associated with each product as uniquelyย creative, built brand awareness, protected the consistency of the brand essence and wove a cohesive compelling consumer story throughout the communication channels;ย Built, managedย and lead a high performance team of both an external network of agencies and freelancers and an internalย creativeย team working cross-functionally in building consumer demand resulting in increased market share.
EYGlobal Community & Social Media, Assist. Director
Jan. 2015 - Jan. 2019Greater New York City AreaDeveloped the concept and components of an internal EY SharePoint Learning community, generating the strategic editorial content plan to foster professional development, stronger business acumen, internal networking and a collegial EY Learning team; Lead the technical execution with off-shore internal teams and external vendors for a progressive and compliant platform for highest UI/UX impact; Navigated the scope-of-work bids from agency and internal teams and kept project within department budget and business needsโ deadlines; Identified value propositions and key messages for the department's marketing campaigns, including drafting and managing online/social media communications to promote companyโs brand; Collaborated across teams to develop internal content and key messages to foster community engagement and outreach to multiple stakeholders including engagement with business leaders, EY employees, and specific service line communities; Developed relationships with industry subject matter experts and created an internal best practices guide and catalogue system to create an eager culture of pursuing industry awards; Guided internal teams through the processes of regulatory and legal approvals, as well as the elements for writing an award application to both meet compliance requirements and award application best practices
Hearst DigitalSocial & Video Strategy, Senior Manager
Jan. 2012 - Jan. 2014New York, NYDeveloped new digital video series consistent with brands' core messages; Coordinated activities of design, editorial and production teams ensuring successful release of digital content and new video products; Actively oversaw the production and QA process to ensure key stakeholdersโ and brand specifications met, as well as legal compliance; Managed the hiring, training and daily accountability of direct reports; Provided in-depth YouTube analytics reports and course-change recommendations to brand representatives; Pitched show concepts and key digital talent to execute brands' messages; Created brands' social media strategies for multi-platform consumer engagement campaigns and contests; Produced, wrote, and coordinated video production teams and guests for weekly live Google+ Hangouts; Optimized YouTube tools for maximum views and subscriber engagement
Wallace SolutionsDigital Content, Audience Development & Social Marketing
Jan. 2011 - Jan. 2019NY, NYProposed budget, staffing plans and project timelines for client goals, and new business opportunities; Presented intuitive and relevant first-to-market business and branding development opportunities; Initiated project meetings with assigned teams to define campaign objectives, deliverables, and deadlines; Identified influential persons and brand advocates for key digital strategies across multiple platforms; Counseled client regularly on digital and social media best practices, focusing on long-term and event driven programs to manage project development and QA process; Created and managed implementation of editorial content calendars across social media platforms for increasing clients' digital footprints; Compiled digital metrics into insightful narratives to assist clients' online engagement and expansion
United NationsMulti-Media Journalist
Jan. 2010 - Jan. 2011United Nations, NYCreated reports across multiple media platforms on current humanitarian issues and associated events covering the UN. Researched, pitched and wrote articles on global enterprise news; Hosted and conducted broadcast interviews of special guests at UN Headquarters in New York City, and notably scooped senior news agencies and reporters for an interview with James Cameron.
Zootoo.comManaging Editor & Supervising Producer
Jan. 2008 - Jan. 2010Secaucus, NJManaged daily operations of a 20-person editorial and production team; Developed an internal newsroom structure and archive process to handle daily content flow; Built a network of correspondents and sources spanning the United States, South America and the UK; Compiled briefing notes and reports to key stakeholders on progress meeting corporate targets; Produced beats covering crime and legislation, business and markets, lifestyle and trends, news and features; Reported as a print, radio and broadcast journalist on beats for national syndication; Optimized headlines, ledes, and video thumbnails for best search engine results and click rates
Progressive Business PublicationsReporter / Editor
Jan. 2006 - Jan. 2008Malvern, PAReported and edited for niche publications targeting micro-issues faced by specific business executives such as CTOs and CFOs. Contributed to new product development as response to audience interests; Helped pioneer the launch of a new product line by writing industry-specific white papers
BEACON at Salisbury UniversityWriter / Editor
Jan. 2003 - Jan. 2006Salisbury, MDCompiled 10-years of editorial columns for the Business, Economic and Community Outreach Network, of the Franklin P. Perdue School of Business at Salisbury University, into articles and working book chapters for academic and practitioner publication through a process of editing and ghostwriting.
University of Maryland Eastern ShoreStudent Publications Advisor
Jan. 2003 - Jan. 2005Princess Anne, MarylandTaught the student staffers all aspects of journalism and newspaper production, while assisting in their editorial process and developing best-practices; Guided the launch of the HBCU's first student-run bi-weekly newspaper, The Hawk Messenger
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