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Work Background
Hillsdale FurnitureCreative Designer
Feb. 2023 - Jul. 2024Louisville, Kentucky, United StatesDeveloped all branded communications including logos, brand guidelines, print collateral, websites, social media, e-mail marketing, presentations/slide decks, print and electronic advertisements, environmental graphics, magazine design, social media, POP planning, and implementation Coordinated creative projects with a staff web programmer, copywriter, and video technician Produced imagery utilizing AI, photo retouching, and color correction Teamed with e-commerce channels to create online storefronts and product visuals Partnered with internal and external sales staff to create print collateral and POP for retail furniture stores
FSA Management GroupArt Director
Sep. 2013 - Feb. 2023Louisville, Kentucky AreaManaged all visual communications including; branding programs, conference graphics and implementation, print collateral, websites, email marketing, print and electronic advertisements, environmental graphics, magazine design, social media advertising and visual communications, digital photography, video direction, and client pitches/presentations Directed creative projects with freelance designers, web programmers, copywriters, and video technicians Coordinated with account and event teams to establish deliverables, budgets and timelines Initiated and maintained creative for a client base primarily made up of professional associations. Other clients include pharmaceutical distributor and an internationally recognized week-long bourbon experience
Black & White DesignSenior Graphic Designer
Nov. 1996 - Sep. 2013Louisville, Kentucky AreaInvolved in all aspects of the creative process including the design and production of annual reports, corporate social responsibility reports, corporate identity programs, catalogs, brochures, web and e-mail advertising, web site design, computer generated animation, client presentations, photography direction, and print supervision Clients included Fortune 500 companies as well as companies based in transportation, architecture, and manufacturing industries
Baach Creative ServicesGraphic Designer
Feb. 1992 - Oct. 1996Louisville, Kentucky AreaDesigned and produced corporate branding programs, annual reports, brochures, newsletters, advertisements, and photo direction, client presentations, and print supervision Clients included tourism, hospitality, healthcare and trade show industries
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