Iconic Agency (Previously Tech Circus)Co-Founder & Head of Events
Aug. 2016London, United KingdomAcross eight years, I’ve Co-Founded and evolved a grassroots event initiative into a global event agency, delivering world-class conferences in UX, Product Design, AI, Web3, and the Metaverse. From intimate roundtables to 1,500+ person summits, I’ve built thriving communities, secured high-profile partnerships, and driven significant revenue growth. Key Achievements & Skills: Strategic Event Leadership: Supported two major rebrands (Tech Circus 2017 & Iconic 2024), scaling event portfolios into multi-day summits like Product Design Week—Europe’s largest UX/Product Design conference with 1,500+ attendees. Content & Industry Research: Conducted in-depth industry research to identify key trends, emerging technologies, industry leaders, and event formats that resonate with audiences. attract high-calibre speakers and sponsorship. Event Innovation: Created flagship events such as UX Live, BAD Conference, and Fintech Design Summit, alongside Web3-first events like Enter the Metaverse, Web3 Live and the Global NFT Summit. Community Growth: Built The UX Crunch, Europe’s largest UX community, with 100,000+ members and 1000s of events globally. Founded UnChained, a 25,000-strong Web3 community with a thriving Discord. Pandemic Adaptation: Pivoted to virtual events in 2021, welcoming 30,000+ global attendees through a custom virtual platform, for clients and our community. Revenue & Partnerships: Co-managed & contributed to a multi-million pound sales pipeline, securing sponsorships from Google, Accenture, and more. Engaged in direct consultancy sales for our agency, fulfilling requirements for multiple clients. Client Event Delivery: Delivered bespoke client events valued between £20K–£150K+ for global enterprises like Google, Naver, and UserZoom. Team Leadership: Built and led cross-disciplinary teams (content, sales, marketing, and logistics). Built a bespoke Web3 Events team from the ground up & trained staff in content curation, event management and marketing.