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Work Background
Event Consultant
McMorrow ConsultingEvent Consultant
Jan. 2025RemoteA seasoned event consultant, with almost a decade of experience designing industry-leading, transformative conferences and full-service events for the world's biggest brands. Grounded in deep subject matter research, I bring a proven framework, extensive industry knowledge, meticulous execution and the leadership experience to transform your vision into a powerful and impactful event experience. My approach always starts with identifying core event objectives, around which I consult on the best event strategy to engage target audiences, and maximise ROI. Whilst I am open to events of all shapes and sizes, my core service offering includes: Event-Based Strategic Consultancy Event Ideation and Research Speaker Curation & Management End-to-End Event & Project Management Sponsorship, Talent, and Lead Generation Professional Event Hosting So, whether you’re looking to attract top talent, build business, showcase your brand, build and educate your community, let's talk!
Co-Founder & Head of Events
Iconic Agency (Previously Tech Circus)Co-Founder & Head of Events
Aug. 2016London, United KingdomAcross eight years, I’ve Co-Founded and evolved a grassroots event initiative into a global event agency, delivering world-class conferences in UX, Product Design, AI, Web3, and the Metaverse. From intimate roundtables to 1,500+ person summits, I’ve built thriving communities, secured high-profile partnerships, and driven significant revenue growth. Key Achievements & Skills: Strategic Event Leadership: Supported two major rebrands (Tech Circus 2017 & Iconic 2024), scaling event portfolios into multi-day summits like Product Design Week—Europe’s largest UX/Product Design conference with 1,500+ attendees. Content & Industry Research: Conducted in-depth industry research to identify key trends, emerging technologies, industry leaders, and event formats that resonate with audiences. attract high-calibre speakers and sponsorship. Event Innovation: Created flagship events such as UX Live, BAD Conference, and Fintech Design Summit, alongside Web3-first events like Enter the Metaverse, Web3 Live and the Global NFT Summit. Community Growth: Built The UX Crunch, Europe’s largest UX community, with 100,000+ members and 1000s of events globally. Founded UnChained, a 25,000-strong Web3 community with a thriving Discord. Pandemic Adaptation: Pivoted to virtual events in 2021, welcoming 30,000+ global attendees through a custom virtual platform, for clients and our community. Revenue & Partnerships: Co-managed & contributed to a multi-million pound sales pipeline, securing sponsorships from Google, Accenture, and more. Engaged in direct consultancy sales for our agency, fulfilling requirements for multiple clients. Client Event Delivery: Delivered bespoke client events valued between £20K–£150K+ for global enterprises like Google, Naver, and UserZoom. Team Leadership: Built and led cross-disciplinary teams (content, sales, marketing, and logistics). Built a bespoke Web3 Events team from the ground up & trained staff in content curation, event management and marketing.
Senior Relationship Manager
Twisted Lemon ltdSenior Relationship Manager
Aug. 2016 - Dec. 2017London, United KingdomAs Senior Relationship Manager at Twisted Lemon, I specialised in creating unique, engaging team-building and culture-enhancing events for corporate clients. From pop-up cocktail bars and sushi-making workshops to in-office massage stations, we delivered memorable experiences that brought teams together, fostered stronger relationships, and boosted workplace morale. My role combined strategic business development, tailored event design, and hands-on project management, ensuring each event aligned with the client’s culture and goals while delivering exceptional value. Key Responsibilities & Skills: Business Development & Client Relationships: Built and maintained strong, long-term partnerships while identifying and closing new business opportunities. Bespoke Event Creation: Designed and executed tailored in-office experiences such as pop-up bars, interactive workshops, and well-being activations to support team bonding and workplace engagement. Project Management & Event Execution: Oversaw the end-to-end delivery of events, managing logistics, vendors, and budgets to ensure smooth execution and high-quality results. Creative Problem Solving: Developed innovative, experiential event concepts that met diverse client needs and supported team-building objectives.
Digital User Experience (UX) Specialist Consultant
onezeero.Digital User Experience (UX) Specialist Consultant
Nov. 2015 - Jul. 2016London, United Kingdom
Consultant
Real Staffing (SThree Group)Consultant
Nov. 2014 - Nov. 2015London, United Kingdom

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