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Work Background
Empregos.com.brHead of Strategy and Operations
May. 2023São Paulo, Brazil
grupoQHead of Growth Marketing
Dec. 2022 - May. 2023Led a team of 12 people focused on proprietary, paid and omnichannel media. I was also responsible for brand positioning and planning over the same period, in addition to handling the house's acquisition and reactivation baton. - Largest black-Friday in the company's history in Nov-2022
- In January I broke the company's historical revenue record for the last 8 years of operation
- Managed the company's best quarter since its launch (Q1 - 2023)
- 9X ROAS consistently over the past 6 months
- Solid 2-digit YoY growth over the last 6 months
- Made tens of millions with a team ROI of +600%
Agência AmithivaStrategy & Growth Advisor
Aug. 2022 - Mar. 2024BrazilAdvisor regarding growth, marketing and strategic partnerships.
CoderhouseProfessor - Growth and Product Marketing
Jul. 2022 - Mar. 2023São Paulo, Brazil- First class of Growth Marketing at Coderhouse
- NPS of 90 for the entire period
- +50 impacted students
grupoQHead of Distribution
May. 2022 - Dec. 2022São Paulo, BrazilI led a product and development team focused on taking care of the Qconcursos portal. I was also responsible for launching new acquisition streams, such as the first launch of public tender positions integrated with Linkedin Job Searcher. - I took care of the Qconcursos portal, with +20M pages
- Increased portal indexing health and coverage to 97%
- Core Web Vitals averaged 95 points (whole portal!)
- We went from fifth to third most accessed portal in Brazil in total traffic in the test prep category
- Management of a product team with a total focus on SEO and new experiences
- Launch of the first integration of public tenders with Linkedin Vagas
AlmavidaFounder
Jan. 2022São Paulo, BrazilAlmavida is my favorite sideproject (after aviation!). We are a 100% online psychotherapy clinic focused on high performance profiles (or high pressure!). I've been drawing her with a close friend, and together little by little, with our team of psychotherapists, we're supporting the mental health scenario in Brazil. - +100 Professionals assisted in 5 different timezones
- Focus on high performance professionals (or pressure!)
- Psychotherapy with top psychologists
- Specialty in burnout, dependencies, anxieties, depression and disorders. In the most anxious country in the world, where rivotril is consumed more than ibuprofen, we are the resistance when it comes to mental health in depth, and we differentiate ourselves from the competition by having the entire clinical structure within our CNPJ, and not just another one. marketplace without quality.
banco BVGrowth Advisor
Dec. 2021 - May. 2022São Paulo, BrasilStrategic project in stealth mode for Banco Votorantim Digital. - Direct assistance to the board of advisors and the board of directors of the institution
- Remodeling of the organizational structure that impacted +300 employees
- Structuring of an integrated agenda between product and marketing teams
- Integration of BUs focused on credit, car financing and partnership with broadcasters
- Impact of more than 6 figures with initiatives arising from growth
eduKDiretor de Marketing
May. 2021 - May. 2022São Paulo, Brazil- I took over the management after the acquisition of eduK by Mindlab
- I took a lame operation and brought growth and positive EBITDA for the first time in 18 months
- I made the GTM of the current solution, focusing on employability
- Generated a ROAS of 7 and a team ROI of 450% during the period
- YoY double-digit average growth
- Managed to cut churn in half YoY during the last quarter I was there
Zup InnovationHead of Talent Hacking
Nov. 2019 - Jan. 2021São Paulo, SP, Brasil- First Talent Hacking team in Brazil
- +1300 hires over the period
- Awarded by the Linkedin Awards
- Implementation of the Greenhouse with multi-processes and multi-vacancies in-house
- +50 TA's, +20 Sourcers, Executive Levels - Technical Leadership - Sr - Pl- Jr and Interns
- Implementation of a referral system with cash bonus with +20000 referrals
TeraExpert - Growth and Product Marketing
Jul. 2019 - Jul. 2023São Paulo Area, BrazilAt Tera, I helped, in addition to building the community, to also set up the educational base, course structure and also support the curation of available materials, according to the product and growth market trends. - +20 classes of Growth
- +300 trained students
- +20 hours of content made available in the LMS
Zup InnovationGrowth Strategist Lead
Jan. 2019 - Oct. 2020São Paulo Area, Brazil- Here I acted more at a strategic level
- Managed product teams across business units
- Facilitated sales pitches for growth body shop
- In the end, there were more than 50 employees moving ~4M per month for ZUP
- There were also more than 15 Growth projects in the banking, logistics, information, security and food areas
- +20 Zup Talks, face-to-face events to promote the market and bring the community closer
Zup InnovationDigital Strategist & Growth Coordinator
Oct. 2018 - Nov. 2019São Paulo e Região, Brasil- Here, I replicated the model for several clients in the Zup portfolio
- Banco ABC, Safra, Quinto Andar, Banco Next and even Burger King
- We went from 1 to 40 people working on Growth during this window here
- I became a chapter lead and replicated the model, in addition to training PDs and PMs in skills
Zup InnovationGrowth Hacker
Aug. 2018 - Oct. 2018São Paulo e Região, Brasil- First Growth in company
- Here, it was the first case of ZUP with a scale through Banco BS2
- +400K PF Accounts in 7 months
- ROAS of 11.5
- The business worked so well that we sponsored Flamengo and I took over the interim marketing directorate as a consultant.
- The model worked for Zup and we decided to replicate it for other clients in the portfolio
ESCALE BrasilGrowth Hacker
Apr. 2017 - Jul. 2018São Paulo, São Paulo- First in-company Growth Hacker
- From 0 to 670K MRR coming from... SMS! (I created Julia with super bonder, toothpicks, excel and zapier!)
- Active direct calls sales with more than 350K MRR added to revenue
- Developed a Self-Service sales platform for online acquisition of internet services (New business + Upsell )
- +30% increase in organic traffic through new channels Bonus: I met Colonel Skavurzka from NET.
ADAG ComunicaçãoSenior Consultant - Web Project
Sep. 2016 - Jan. 2017São Paulo Area, BrazilSecond project with ADAG. Focus on road security, one of the most creative projects I've done with the agency during my time with them. - Campaign for the State Government of SP with CPTM and SPTRANS
- Incorporated into the Dória Government agenda after success
- +10 million people impacted, 3x audience penetration, +20 million views
- Omni-channel: OOH, Radio, TV, Cinema, Programmatic, Social Networks, Dark Posts and Influencers
- Hot Site development and Mix Mídia integration
TelevisitaMarketing Coordinator
Jun. 2016 - Dec. 2016São Paulo- Leadership of the company's marketing team with +10 employees
- +40 accounts with media, seo and social management (Transport, Furniture, Electronics and Health)
- +600K MRR revenue added during new business period
- Main interface for key-accounts
IntooDigital Marketing Manager
May. 2015 - Apr. 2016São Paulo Area, Brazil- One-man-army for the marketing of the startup
- +150 million transacted on the platform
- Responsible for 45% YoY growth via SEM, SEO and Social
- Lifecycle strategy deployed for our customers within the platform
- Responsible for the company's Web Analytics and Performance layers
ADAG ComunicaçãoProject Manager
Oct. 2014 - Apr. 2015São Paulo Area, BrazilMy first performance with ADAG, an agency specialized in the State and Federal Government - Migration, Integration, Design and Development of the CPTM Portal (On air until today!)
- Fifth most visited site in São Paulo
- Managed a team of 5 developers, 3 designers, 3 copywriters and 1 PM
- I took care of SEO, page migrations, indexing and Web Analytics fabric
UNICID - Universidade Cidade de São PauloWeb Developer & Digital Intelligence Analyst
Feb. 2014 - Apr. 2015São Paulo Area, Brazil- Responsible for the integration of HEIs acquired by the group during the period
- Main channel with agency for media and channel mix arrangement, annual level for all HEIs
- 35% YoY growth through digital acquisition
- Top of Mind in São Paulo in organic traffic penetration
IBMWeb Developer
Aug. 2012 - Sep. 2013São Paulo Area, Brazil- First implementation of the Websphere Commerce solution in Brazil
- I created the front-end of several screens for Fast Shop
- Created SEO scripts for server-site and on-page performance improvements in more than 5M SKUs
- I supported the mobile version of the site, at the time when DOJO was THE FRAMEWORK for mobile
Bio MistTécnico em Informática
Aug. 2011 - Aug. 2012São Paulo, BrazilMy first job. - Computer Technician and Web Designer
- I made the company's website
- I helped to make a bacon-flavored perfume and another with the infamous "hunger flavor"
- Worked with paid media and organic channels
- I had a boss who wore slippers. He was great.
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