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Work Background
Global Senior Marketing Director (Technology Verticals)
FISGlobal Senior Marketing Director (Technology Verticals)
Jan. 2022 - Jul. 2024GTM strategy and integrated marketing execution leader. Building new markets through brand awareness, demand generation and sales enablement.
Director, Product Marketing (Capital Markets Projects)
FISDirector, Product Marketing (Capital Markets Projects)
Sep. 2019 - Dec. 2021Led brand transformation project across entire product portfolio for Capital Markets division. Defined and delivered the benchmark foundation for product marketing in collaboration with stakeholders, to consistently position products across all communication channels. Created product launch process in partnership with Business, Sales, and GTM to create measurable impact to pipeline.
Head of Portfolio Marketing, Global Financial Solutions
FISHead of Portfolio Marketing, Global Financial Solutions
Oct. 2018 - Aug. 2019London, United KingdomDeveloped go-to-market strategies for different solution ecosystems in capital markets, banking and payments in global trading areas.
Head of B2B Marketing
Wolters KluwerHead of B2B Marketing
Jan. 2016 - Mar. 2017London, United KingdomLed proposition development, go-to-market strategy, servicing concepts and marketing communications. Delivered lead generation engine utilising marketing automation, digital marketing, telemarketing and channel strategy, including website re-platform and development.
Manager of Marketing Operations, B2B Large Business & Public Sector
EDF EnergyManager of Marketing Operations, B2B Large Business & Public Sector
Mar. 2014 - Dec. 2015London, United KingdomDeveloped large B2B marketing team and led digital transformation of marketing operations. Award winning differentiated product launch, based on customer insight, in multiple sales channels.
Senior Marketing & Communications Manager (Contract), B2B
Royal Mail, MarketReachSenior Marketing & Communications Manager (Contract), B2B
Sep. 2012 - May. 2013London, United Kingdom
Marketing - Corporate Gift Cards (Contract), B2B
Amazon.co.ukMarketing - Corporate Gift Cards (Contract), B2B
Sep. 2011 - Nov. 2011UK
Marketing Propositions Manager, B2B (Commercial Information Solutions & Consumer Marketing Services)
EquifaxMarketing Propositions Manager, B2B (Commercial Information Solutions & Consumer Marketing Services)
Jun. 2008 - Sep. 2011
Client Services Director
Coleman Moore Partner Agency Network LtdClient Services Director
Mar. 2004 - Mar. 2008
Associate
Solutions Corporate CommunicationsAssociate
Mar. 2001 - Mar. 2004
Founder
Voyager Software LtdFounder
Jan. 1995 - Dec. 1999London, United KingdomMedical Imaging software development & distribution (UK, EU & USA).
Founder & Managing Director
Maidens LtdFounder & Managing Director
Jan. 1991 - Dec. 1999
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