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Work Background
MindSpan Network Kurucu
Jan. 2025
Bluefin Advertising AgencyFounder
Jan. 2020izmir - istanbulwww.bluefin.agency
iyiyizbizExecutive Board Member and acting CMO
Jan. 2020 - Aug. 2023İzmir, Türkiyewww.iyiyizbiz.com
Unifree Duty FreeMarketing Director
Apr. 2018 - Oct. 2019Istanbul, TurkeyUnifree Duty Free company runs the 55.000sqm duty free area in the new Istanbul Airport including 22 dutyfree shops and around 100 sub contractor brands for 25 years. Responsible of the following teams and functions: Brand Team (ATL/BTL, Media Buying, In Store Communications, Digital Marketing, Pre Order E-Shop Management, Social Media, Influencer Relationship Management, PR, Corporate Communications, Visual Merchandising Teams) Center Marketing (100 sub brands marketing needs, field activations and event management) Customer Relations Team (CRM, Loyalty Programs, In house Call Center, Field Guest Relations Team, Sales Support Field Team)
IsobarManaging Director
Jan. 2016 - Aug. 2017Istanbul, TurkeyGlobal Digital Agency Network Isobar is the digital agency arm of the Dentsu Aegis Network, a multinational media and digital marketing commu-nications company. (www.dentsuaegisnetwork.com) Operating in 45 markets globally, Isobar is a full-service digital agency that delivers creative ideas and solutions to serve the purpose of digital transformation of businesses and brands. Key global clients include adidas, Coca-Cola, Enterprise, Google, GM, Huawei, Lego, Mondelez, P&G. • Act as Managing Director of Isobar Turkey and report directly to Dentsu Aegis Network CEO in Turkey
• Responsible for the agency P&L, growth, team management, client satisfaction and new business opportunities
• Devise 360 digital marketing strategies for brands by leveraging Dentsu Aegis Network to serve integrated digital services, incl. content creation, media planning, performance marketing, SEO optimization and analytics
• Granted 30+ awards (Kristal Elma, Felis, Mixx Awards, Event Technology Awards USA)
IsobarClient Services Director
Mar. 2013 - Jan. 2016Istanbul, TurkeyResponsible for the following brands in all aspects of marketing campaigns Clients: Turkcell, Microsoft, Media Markt, Sony Mobile, Sony PlayStation, Sony Consumer Products, Disney, Gibson (Philips Sounds Division), Philips TV, adidas, Reebok, Godiva, Opel, Crate&Barrel, Marks&Spencer, Lc Waikiki, Komili Baby, Selpak, Nokia, Anadolu Hayat Emeklilik, Is Bankası
EggrobotManaging Director
May. 2012 - Jan. 2013Istanbul, TurkeySubsidary of Altıncıduyu Reklam, Eggrobot offers full service digital marketing solution • Re-structured the workflows and established a new digital agency team
• Lead the client account team
• Manage new business development projects
• Track and monitor the overall account performances to meet agency revenue targets
• Lead administrative functions including contract renewals, contract closing and financial negotiations
EggrobotClient Services and Business Development Director
Sep. 2011 - May. 2012IstanbulResponsible for the following brands in all aspects of marketing campaigns Clients: Bosch (B/S/H), Puma, Pfizer, Bilim İlaç, Pritt, Uno Ekmek, Banat, Dean & Deluca, Kılıç Balık, Işık Üniver-sitesi, Saru, Cobra Yatching, Via Port, Kolin İnşaat, Unika Kablo, By H (Hülya Avşar) • Define marketing goals and digital strategies of brands
• Plan and execute the integrated digital marketing campaigns
• Monitor and optimize the campaign performance and KPI
• Manage the budget of projects and provide cost optimization solutions
Mapplook A.S.Project director
Dec. 2009 - Sep. 2011Istanbul, TurkeyMapplook is a location based social network startup, which brings social network users and commercial businesses together and creates a winning social media platform for both parties. • Manage the relations with startup investors and achieved to raise $500.000 fund • Supervise software development of tools and products for commercial businesses and users • Manage and supervise key accounts and business partners relations (Burger King, Garanti Bank, Teknosa, Nokia, Micros, Pegasus, Yellow Media)
• Develop new business development projects with the key accounts
Eta Automotive Engineering CompanySales and Marketing Manager
Jan. 2007 - Dec. 2009Istanbul, TurkeyEta Automotive Engineering Co. is an exclusive Turkish distributor of international automotive service equipment companies.
Eta Automotive Engineering CompanyProduct Marketing Manager
Jan. 2004 - Jan. 2007Eta Eng. Co. is an exclusive distributor in Automotive service equipments manufacturers. Responsible for overall profitability, sales revenue, stock turnover and market share for automotive services equipments; Wheel Aligners, Balancing Machines, Tyre Changers, Brake Testers, Gas Analysers, Headlight Testers, Lifts, Diagnostic Devices, Air Conditioning Devices covering more than 100 SKUs for Turkish Market.
At&t Media ServicesAssistant Programming Specialist
Sep. 2002 - Jul. 2003San Franciscowww.comcast.com - Organizing broadcast schedules of various TV channels
- Assisting marketing department for TV ads
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