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Work Background
Triad PartnersDirector of Brand Strategy
Jun. 2023Lawrence, Kansas, United States#DBDL or do business, do life is the best way to describe Triad. We believe that you can love what you, how you live and who you choose to do both business and life with. Our members do, too. We work with top financial advisors who want to #DBDL by scaling their businesses.
simPRO SoftwareContent Manager
Jul. 2021 - Feb. 2023Broomfield, Colorado, United States
Colorado State UniversityInstructor
Jan. 2020 - Jun. 2021Fort Collins, Colorado, United States
Language I/OMarketing Director
Jan. 2018 - Jun. 2021Cheyenne, Wyoming AreaI manage the marketing presence for Language I/O, which provides multilingual customer support for large companies by seamlessly plugging into CRM systems such as Zendesk, Oracle and Salesforce. Generally, our marketing KPIs including marketing open and click through rates as well as Google ads conversion rates are double industry standards. Roughly 60 percent of our sales come marketing lead gen.
Language I/OSocial Media Director
Feb. 2016 - Jan. 2018I manage the social media presence for Language I/O, which provides multilingual customer support for large companies by seamlessly plugging into CRM systems such as Zendesk, Oracle and Salesforce. This automates the process of translating customer support content like FAQs, support emails and chat.
Trading Standards InstituteSenior Communications Executive
Feb. 2015 - May. 2015
Trading Standards InstituteCommunications Executive
Sep. 2013 - Feb. 2015Basildon, England• Manage and develop digital content strategies across multiple platforms including social media, blogs, Audiobooms, infographics, video and trade publication for various products, campaigns and conferences
• Design strategies for measuring campaign, social media and communications outcomes and assess data insights to measure outcomes
• Manage the communications team and guide them in arranging interviews with national media, creating interview briefs for spokespeople and delivering digital content goals
• Conduct interviews with national media and arrange interviews, radio days and talking points for TSI-generated news coverage
• Build external partnerships and relationships to have greater impact with politicians, the public and media
• Work with the board, council and ministers to garner campaign and media support
• Implement a comprehensive social media strategy that include the creation of a blog for an increase of more than 200 per cent engagement on each platform from 2013 to 2014
• Develop national campaigns including National Consumer Week, which saw an increase in membership participation by more than 60 per cent from 2013 to 2014
Confluence DenverManaging Editor
Oct. 2012 - Feb. 2013Denver, Colorado• Launched and managed a Denver-based Issue Media Group web publication dedicated to discussing entrepreneurship, business, technology, development, alternative energy, and sustainability in Denver
• Hired and oversaw more than 40 freelance writers, editors, videographers, photographers, and bloggers
• Organised subject specific editorial meetings with area business, political, and educational leaders
• Developed monthly, community-based discussions regarding alternative energy, economic transformation, talent retention, urban gardening, and other issues relevant to Denver residents
• Acted as the publication’s spokesperson, providing interviews for state and local media
• Managed the social media strategy and editorial budget
EntrepreneurFreelance Writer
Feb. 2010 - Feb. 2012
Rotarty International Group ExchangeParticipant
Apr. 2009 - May. 2009One of four regional professionals chosen to accomapny a Rotary representative to Argentina for a month-long exchange in Argentina's Buenos Aires Provience
Worked with lcoal officials and business and education leaders to facilitate relationships between Argentina and Michigan
Discussed issues and collaborations regarding health care, education, alternative energy and sustainabilty
Served as translator between host families and other group members
CAPITAL GAINS MEDIAManaging Editor
Apr. 2008 - Apr. 2010Managed an Issue Media Group publication dedicated to discussing entrepreneurship, business, technology, development, alternative energy and sustainability in the Mid-Michigan region
Assigned and edited articles for more than 40 freelance writers, videographers, photographers and bloggers
Organized subject specific editorial meetings with area business, political and educational leaders
Developed monthly, community-based discussions regarding alternative energy, economic transformation, talent retention, urban gardening and other issues relevant to Mid-Michigan residents
Acted as the publication's spokesperson, giving interviews to radio stations and other local and statewide media
Managed the internship program and social media interaction Development/Innovation Editor Aug. 2007 - April 2008
Launched the publication and cultivated relationships with major developers and CEOs in Mid-Michigan
Wrote and edited six innovation and six development articles every week
Michigan State UniversityLead writer/editor
Jan. 2008 - Jan. 2012
Capital GainsManaging Editor
Aug. 2007 - Apr. 2010Capital Gains is an on-line business publication covering growth, development and innovation in the Mid-Michigan area.
MICHIGAN INFORMATION AND RESEARCH SERVICESenate Correspondent
Jun. 2005 - Oct. 2007Generated story ideas concerning political races, appropriations, health care, business and economic reform, taxation, policy, agriculture and education to develop well-researched, comprehensive news stories Served as a political analyst for Emmy award wining political television show "Off the Record"
Edited other writers' articles, uploaded articles to the Internet and ranked stories according to importance
POST INDEPENDENTReporter
May. 2004 - Nov. 2004Developed and wrote business, cultural, political and arts and entertainment articles including an entertainment feature that received the "Best Feature Piece" among all 13 papers owned by Colorado Mountain News Media
Recognized for having a higher productivity margin than other reporters
Syntax ConsultingOwner
Mar. 2002 - Aug. 2023Fort Collins, Colorado, United StatesI specialize in creating marketing and brand strategies for companies in various industries including health care and construction.
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