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Work Background
Senior Partner | Revamp Advisors
Revamp AdvisorsSenior Partner | Revamp Advisors
Jan. 2024Spain, London, PeruIn my role as a Senior Partner at Revamp Advisors, I spearheaded the redesign of operating models in the financial services, travel, and entertainment industries to drive digital transformation. By leading cross-functional teams, I successfully developed new revenue streams and expanded market share. Implementing innovative strategies, I enhanced customer engagement and increased profitability.
Director Zurich Digital Hubs
Technology Delivery Center Barcelona - ServiZurichDirector Zurich Digital Hubs
Sep. 2023 - Sep. 2024Barcelona, Catalonia, SpainIn my role as Director Zurich Digital Hubs at Technology Delivery Center Barcelona - ServiZurich, I have been instrumental in pioneering digital transformation and strategic expansion in the insurance landscape. Leading multicultural teams, I designed new AI Hybrid workforce models, saving €5M annually and achieving a 92% Engagement NPS. Additionally, I implemented an insourcing strategy resulting in €7M savings through labour arbitration.
CEO & Strategic Advisor – DNA Ventures
DNA VENTURESCEO & Strategic Advisor – DNA Ventures
Aug. 2022London, Tel Aviv, Palma, BarcelonaLed €330M+ transformations for PE-backed firms, built AI workforce models saving clients €5M-€10M annually, and provided strategic advisory on value-driven strategies, Tech Due diligence, M&A, carve-outs, and operational turnaround strategies for tech and travel scale-ups.
Chief Digital Strategy Officer | Holiday Extras
Holiday ExtrasChief Digital Strategy Officer | Holiday Extras
Jan. 2022 - Sep. 2023Kent, England, United Kingdom- Supported CTO on directing platform migration and restructuring, increasing company valuation and operational efficiency. - Guided the CEO and Board in business strategy and organizational design, supporting the creation of the strategic roadmap for revenue growth from £120M to £500M.
Senior Business Advisor
WebBedsSenior Business Advisor
Jan. 2022 - Feb. 2023Palma, Balearic Islands, SpainLed the development of a comprehensive Transformation roadmap and Growth and Transformation Business Plan for the 2nd largest Bedbank globally. • Interviewed, selected, and trained a high-performing delivery team to ensure successful implementation of strategies. • Collaborated closely with the CEO and COO to drive growth and transformation initiatives, resulting in significant revenue increase.
Director of Technology Optimization – Lloyds Bank
Lloyds Banking GroupDirector of Technology Optimization – Lloyds Bank
Nov. 2020 - Jan. 2022London, England, United Kingdom• Led £550M Bus case, architecture and plan for legacy to cloud migration and optimization project, resulting in £100M+ recurrent savings for Lloyds Bank. Implemented first 2 phases. • Successfully closed 2 datacenters and streamlined tech infrastructure with minimal disruption to 35M+ customers. • Implemented cutting-edge technology solutions to enhance operational efficiency and drive innovation at Lloyds Banking Group.
Chief Technology & Product Officer | Awaze (Platinum Equity)
AwazeChief Technology & Product Officer | Awaze (Platinum Equity)
Mar. 2019 - Nov. 2020Europe• Led transformational programmes covering Cyber, AI, CRM, ERP, Datacentres, IVR, APPs & Products and Services for Awaze, managing a team of 350+ in 5 European locations. • Successfully rebranded the company to Awaze from old brands like James Villa Holidays, cottages.com, and novasol.com, among others. • Deployed Netsuite Finance & Sage HR as Group platforms with Continuous Delivery in 5 months, reducing running costs by 10% and increasing speed by 10%.
Non Executive Director
Fundacion I+D de software libreNon Executive Director
Jan. 2018
Senior Advisor, Cross Industry Innovation Summit
NASA - National Aeronautics and Space AdministrationSenior Advisor, Cross Industry Innovation Summit
Nov. 2016Houston, Texas, United StatesAs a Senior Advisor to Dr. Omar Hatamleh for the Cross-Industry Innovation Summit, I provide counsel on securing impactful speakers from diverse fields. I also serve as a recurring lecturer, sharing my expertise on fostering intrapreneurship within large organizations like BT, HBG and Lloyds. My contributions help drive the Summit's mission to inspire innovation and problem-solving across industries. This collaborative approach ensures a dynamic exchange of ideas.
Non Executive Director
Tourism Optimizer PlatformNon Executive Director
Apr. 2016 - Apr. 2020Sevilla Area, Spain
Group Chief Information Officer
Hotelbeds (Cinven Equity & CPPIB)Group Chief Information Officer
Jan. 2014 - Mar. 2018Palma, Balearic Islands, Spain•Responsible for the digital business transformation into a Marketplace. Managed 330m€ in 3 years. Tech Strategy & Team: Cyber, Architecture, Delivery & Operations of the front & backend products. Management of 930 FTEs & 330 contractors worldwide. •Implemented a 20m€ Carve-out from Tui Travel & divested Laterooms, Asiarooms & TT Services. Led Due Diligence of 1.5B€ acquisitions •Explained 5Y Investment Plan in Mgmt Presentations for sale of the company for €1.3Bn from Tui AG to Cinven and CPPIB Capital Funds. •Transformed Platform from 10k Requests to 1Bn per day to support €8Bn revenue. Migrated tech from old Oracle PL/SQL based to Micro Services Cloud. Deployed Workday HR. Reduced running costs by 50% (on a per booking basis) •Re-structured org, insourced contractors & deployed software factory (Coritel) and Cyber NOC. Reduced people costs by 20%. •Improved delivery throughput by 40% and business benefits by 10% (documented in 3 Gartner White Papers). Deployed tool to measure employee satisfaction & maintained highest index for 4 quarters during the transformation.
CTO BT TV & SPORT
BTCTO BT TV & SPORT
Oct. 2011 - Jun. 2014London, United Kingdom• Managed the TV transformation of BT in to a Media company. E2E Tech Strategy, Architecture, Delivery, & Ops of the TV & BT Sport Platforms lifecycle. Delivery of £80M budget, 190 FTEs & 120 contractors located in UK & India + 60 matrix resources. • Delivered TV signal in Olympic Village & Worldwide during the 2012 UK Olympic Games. Deployed new BT Vision product - £5m p.a. savings & Migrated 800k customers. Launched YouView TV & lower cost receiver and 60 pay-tv channels (BT vision/YouView) • Led the delivery of the 6 BT Sport product to 2M subs over 9 platforms – Web, Mobile, Tablets, YouView (IP & Terrestrial), SKY • Integrated 8 teams achieving £3M savings. Maintained highest employee satisfaction for 6 quarters. Succession plan adding graduates and apprentices. Re-structured, insourced contractors and reduced costs by 40%, set up clear roles, goals & objectives.
VP Professional Services EMEA, APAC, LAC
SeaChange InternationalVP Professional Services EMEA, APAC, LAC
Jan. 2009 - Nov. 2011London, PAris, Tel Aviv, Ankara, Singapore, ChileIn my role as VP Professional Services at SeaChange International, I was responsible for overseeing 300 accounts across EMEA, APAC, and LAC. With a team of 50, we successfully reduced operating costs by $1 million and drove a significant revenue increase of 60%+ in 2009. Additionally, I led the M&A and integration of a 150 people company in NL, resulting in the generation of $2 million in new business.
CTO
Havas MediaCTO
Jan. 2008 - Dec. 2009Madrid, Community of Madrid, SpainA media management company valued at €1.5 billion that serves a list of high-profile corporate clients, including Orange, Peugeot Citroën, Movistar, El Corte Inglés and Sears •Managed Delivery Tech team of 200. Delivered new Enterprise Media Management System (MMS) to include campaign planning/management, reconciliation across different media unifying processes for shared centralisation. •Achieved savings of €4M through outsourcing & expense reduction (15 initiatives) and Oracle Financials rollout in Germany, UK, Argentina and Colombia
Partner / Acting Delivery Technical Director – Virgin Media
Accenture (France)Partner / Acting Delivery Technical Director – Virgin Media
Jan. 2002 - Dec. 2008$21.6 billion organisation with a global footprint in management consulting, IT, and outsourcing.
Senior Executive / Engagement Portfolio Manager – ImagineBroadband
AccentureSenior Executive / Engagement Portfolio Manager – ImagineBroadband
Jan. 2002 - Dec. 2003Specific Highlights: • Co- Founded the company and grew the operation from 5 staff to 350 with locations in London, Nice, Japan, Sydney, and the US. • Completed the rollout of new systems with a user acceptance rate exceeding 80% and a 5% boost to revenue per user.
ANDERSEN CONSULTING, Nice, France
ComcastANDERSEN CONSULTING, Nice, France
Jan. 1995 - Dec. 2002
Founder of the first Lifeguard Cooperative in Spain
SococalFounder of the first Lifeguard Cooperative in Spain
Jan. 1988 - Jun. 1993Valladolid Area, SpainTogether with some Friends we founded the first cooperative of lifeguards in order to offer Valladolid’s City Council the management of 6 pools and the City River so that I could pay for university.

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