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Work Background
BINA: The Jewish Movement for Social ChangeClient Relationships and Sales Growth Manager
Aug. 2023 - Dec. 2024Tel Aviv District, IsraelEvery job I take is a field I choose to explore deeply. I joined BINA out of a strong passion for helping others and a desire to understand how successful nonprofit organizations operate—especially those with a clear educational focus. BINA is a leading Israeli movement at the intersection of Jewish pluralism and social action. Through education, culture, and community-building, BINA empowers individuals to create a more democratic and just society based on Jewish values. Key Responsibilities: * Managed and nurtured long-term relationships with institutional and private clients across Israel. * Integrated BINA’s cultural and educational programs into clients’ annual planning cycles. * Tracked program sales performance and identified growth opportunities. * Initiated and led new strategic ideas to expand organizational impact and customer engagement. * Served as the main point of contact for customizing offerings based on client needs.
Self-employedReal Estate Investment Specialist
Jul. 2022 - Feb. 2024Pittsburgh, Pennsylvania, United StatesAfter graduating from the well-known program “Project X,” I began working independently on real estate investments in Pittsburgh, with a focus on single-family rentals and flip projects. I saw this as an opportunity to explore real estate as a long-term field, learning how to build and lead investor relationships with responsibility and strategic vision. Key Responsibilities: * Built and managed a local team of real estate professionals to source, evaluate, and manage deals. * Analyzed and assessed property investments to match investor needs with a conservative, risk-aware approach. * Specializing in identifying off-market opportunities and leveraging creative financing methods. * Acted as the main point of contact for investor communications, providing updates and insights on deals. * Conducted market research and due diligence to support informed investment decisions. Although I’m not currently active in real estate due to my studies, I’m always happy to guide others or connect them with the right people to find their next great investment. 😊
FreelanceFreelance Marketing & Brand Consultant – Fashion Industry
Jun. 2022 - Jun. 2023During this year, I worked with several fashion brands within the Israeli fashion ecosystem, focusing on brand repositioning, sales growth, and marketing operations. Key Responsibilities: * Rebranded and developed a new marketing strategy for Michal, a renowned luxury boutique, leading the marketing team and optimizing sales systems through automation and advanced technologies. * Significantly increased website sales by implementing new KPIs, workflows, and digital funnels. * Partnered with Daphna Levinson to double website sales and automate major parts of the online sales process. * Collaborated with top industry creatives on photo shoots, social media campaigns, and newsletter strategy for high-end fashion brands. * Introduced scalable systems for content, performance tracking, and campaign management.
EqualWebAccount Manager
Sep. 2021 - Jun. 2022United StatesEqualWeb is a global leader in web accessibility, helping companies comply with ADA, WCAG 2.1 AA, and Section 508 regulations through advanced assistive technology that enables people with disabilities to navigate the web with ease. I joined EqualWeb as part of the founding team of a new international sales department, with a mission to expand into the US, Canadian, and European markets. It was an opportunity to learn the world of B2B SaaS from the inside, and take part in building something from the ground up — combining social impact with cutting-edge technology. Key Responsibilities: * Led full-cycle B2B SaaS sales from first contact to onboarding, specializing in web accessibility compliance. * Part of the founding team of a new international sales department, building strategy and structure from scratch. * Advised clients on the latest digital accessibility laws and developed tailored solutions to minimize legal risk and promote inclusion. * Managed inbound and outbound sales, lead generation, and email marketing using ZoomInfo and other platforms. * Built strong client relationships, identifying specific needs and aligning them with technical and compliance-focused solutions.
Visionet N.D.A LTDAccount Executive
Jan. 2021 - Aug. 2021Visionet specializes in TV sponsorships and premium content advertising, offering exposure through leading television channels like Channel 13 and top-tier digital platforms such as Walla.com. I stepped into sales because I realized something fundamental: if I wanted to become a successful businesswoman, I had to learn how to sell. Ironically, sales was the one thing that intimidated me the most — so I chose to face it head-on. I threw myself into the deep end and joined one of the toughest sales environments: phone-based cold calling. I treated this period like a personal project. Every evening, I would listen to my sales calls, analyze my performance, and study everything I could — from top sales podcasts to books. I made zero sales in my first month. But by the third month, I became the top sales rep on the team — and held that spot for several months, eventually earning a promotion. Key Responsibilities: * Sold web content campaigns for Walla.com and TV sponsorships for Channel 13, primarily through cold calling. * Owned the entire sales cycle — from lead generation and quoting to deal closing and market expansion. * Used creative sales approaches to penetrate new industries and broaden the client base. * Met and exceeded daily and monthly KPIs in a high-performance sales environment. * Developed strong communication and negotiation skills in both digital and traditional media landscapes.
Briz SunglassesFounder
Jan. 2018 - Nov. 2019Tel Aviv, IsraelBriz sunglasses inspire people to be their best selves by giving them the opportunity to find their inner voice. A combination of unique and colorful shades that is very affordable for anyone looking to explore a new style. During my time at Briz, the brand grew rapidly. The business has grown to the point that we have started to wholesale our products and have loyal customers. It was my responsibility to manage the entire production process, sales management, marketing, and branding for both B2B and B2C businesses. The end era for Briz was at its peak when I decided to explore new business models, learn the basics of sales and marketing and come back when the time is right to launch something much bigger. ❤️😎
Israel Defense ForcesEducation NCO
Nov. 2017 - Nov. 2019Israel2018 Skylark Unit: Commanded and lead the field of education in the entire unit. 2019 Vice Head of the Navy Education Department: Integrate and control all Navy’s educational offices.
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