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Work Background
Marketing Director
DayforceMarketing Director
Feb. 2024Glasgow, Scotland, United Kingdom
Marketing Director EMEA
CeridianMarketing Director EMEA
Oct. 2018 - Feb. 2024Glasgow
Head of Marketing
RusadaHead of Marketing
Mar. 2017 - Oct. 2018Glasgow, United Kingdom
Marketing Manager
LeidosMarketing Manager
Aug. 2016 - Mar. 2017Glasgow, United KingdomLeidos and Lockheed Martin's IS&GS business have combined, creating a strengthened portfolio of unmatched technical expertise backed by a diverse and highly talented workforce. Together, the new Leidos employs 33,000 staff across 30 countries. I am responsible for marketing the full portfolio of civil aviation solutions and services. This involves strategic planning, content marketing, lead generation, lead nurturing, event marketing among the many other disciplines associated with a enterprise B2B marketing role.
Marketing Manager
Lockheed MartinMarketing Manager
Feb. 2014 - Aug. 2016Glasgow, United KingdomAs part of this role, I am involved in strategic marketing, event planning, tactical campaigns, content marketing, collateral production, market analysis and post-campaign analysis. I'm specifically involved in marketing Lockheed Martin's airport technology solutions to a global audience.
Marketing Manager
Redspire LtdMarketing Manager
Sep. 2012 - Feb. 2014Glasgow, United KingdomAs the Marketing Manager for UK based CRM consultancy Redspire Ltd I was involved in utilizing the whole range of marketing tools in order to communicate how CRM solutions can more effectively deal with the challenges, pains and management of sales, marketing, customer service and business information. Responsible for the planning and implementation of the company's marketing plans, I was deeply involved a wide range of activities that highlight Redspire's position and thought leadership within the sector.
Aviation Marketing Executive
Gael LtdAviation Marketing Executive
Oct. 2008 - Sep. 2012East KilbrideStrategic ------------ • Identification of key markets • Marketing planning • Goal setting/KPIs • Evaluation of new opportunities • Campaign reviews Online Content Creation -------------------------------- • Content marketing • Whitepaper • Case studies • Webinars presentations • Press releases Event planning -------------------- • Event evaluation • Planning/logistics • Attendance/speaking/networking • Post event review
Account Manager
The Media ShopAccount Manager
Nov. 1999 - Sep. 2008• Client account handling • Use of research tools to plan multimedia campaigns (press, radio, outdoor, TV, online) • Negotiation with media owners to secure cost effective rates • Liaison with design agencies to ensure copy is supplied correctly and on time • Continual monitoring and troubleshooting as required during campaign • Presentation of post campaign evaluation • Ad hoc input into client’s marketing plans
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