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Work Background
Chapter Aesthetic StudioSenior Director, Brand & Creative
Jun. 2023 - Feb. 2025Chicago, Illinois, United States• Led brand marketing strategy and creative direction, overseeing partnerships, campaigns, and e-commerce platforms.
• Spearheaded a brand audit, refreshed VisID, and ToV to future-proof the brand.
• Drove strategic brand alliances, significantly enhancing market presence and achieving strong brand recognition.
Jenny CraigSenior Director, Brand & Creative
Oct. 2020 - May. 2023Carlsbad, California, United States• Led brand strategy, creative & content workstream, brand partnerships, campaign & project management, organic social, PR, influencer, and celebrity initiatives.
• Partnered with cross-functional teams to align with company goals and drive YOY growth in new starts, sales, and EBITDA.
• Launched the revolutionary Recharge Bar, Jenny Craig’s premium branded product platform, selling +60% vs forecast in the first year.
Caleres, Inc.Director, Marketing & Operations
Sep. 2017 - Jul. 2020Greater New York City Area• Led international marketing strategy, localized creative campaigns, and PR initiatives to support brand expansion in key markets.
• Partnered with Performance & Retention Marketing teams to drive joint ventures and wholesale channels growth.
• Achieved double-digit YOY sales growth, increased customer engagement by 50%, and expanded brand presence in multiple countries.
J.CrewBrand Marketing & Campaign Management
Apr. 2017 - Aug. 2017New York, New York, United States• Led Brand Marketing & Creative, Digital, Catalog, Stores, Print & Online Advertising for J.Crew Full price & Outlet, transitioning to digital-first campaigns.
• Collaborated with McKinsey Consulting to develop a new GTM strategy, meeting aggressive timelines.
• Sole operator for a 4+ month assignment, driving successful marketing initiatives for J.Crew.
The Donna Karan Company, LLC.Director, Global Brand & Retail Marketing
May. 2015 - Apr. 2017New York, New York• Developed and executed global brand strategy, retail marketing, and partnerships resulting in brand turnaround and increased sales.
• Oversaw GTM strategy across various channels, including retail, wholesale, international, licensing, and e-commerce.
• Implemented new brand strategy leading to a 6% increase in sales and a 16% increase in EBITDA.
Kenneth Cole ProductionsDirector, Global Marketing & Licensing
May. 2013 - May. 2015New York, New York• Led the transformation of Kenneth Cole's Brand Portfolio to a direct-to-consumer model, exceeding plan by 21%.
• Developed and implemented international retail playbook across multiple regions.
• Managed go-to-market strategies, marketing campaigns, and customer experience initiatives.
Cole HaanInternational Marketing Manager
Aug. 2011 - May. 2013New York, New York• Managed seasonal campaigns and brand transformation strategy for all owned & operated stores in Japan, following the Nike Playbook, resulting in all-time high revenue and 2x profits.
• Instrumental in delivering a 98% return on invested capital for Nike, Inc. shareholders in the last year before selling off Cole Haan.
• Co-led the worldwide LunarGrand launch, resulting in record sales vs forecast (+375%) - Nike Energy Play.
Tiffany & Co.Asia Pacific Brand Management and Global Strategy
Nov. 2007 - Aug. 2011New York• Managed seasonal campaigns for all owned & operated stores in Japan and Asia, overseeing 13 new store launches.
• Led the digital workstream for the successful launch of the What Makes Love True microsite and Some Style is Legendary campaign.
• Developed key initiatives such as Yellow Diamonds, Keys, Locks, and Charms to drive brand newness and growth.
Tokyo SeitokuEnglish Instructor
Apr. 2005 - Sep. 2007Tokyo, Japan
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