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Work Background
Director of UX & Visual Design
NBCUniversal Media, LLCDirector of UX & Visual Design
Jul. 2019Los Angeles, CA, United StatesOverseeing lean team & work / UX & Visual Design / implementing essential Product & UX design methodologies into process / user testing for complete redesign of NBCU's Bravo, Oxygen, and SYFY Networks' online Home and Shows experiences. Responsible for spearheading design, execution, delivery, and launch of new sites in 2022. Editorial portion for the brands mentioned launched in 2023 and also include NBC Insider, USA Insider, and Peacock Blog sites.
Freelance Product / UX/UI / Visual Design Lead
NBCUniversal Media, LLCFreelance Product / UX/UI / Visual Design Lead
May. 2018 - Jun. 2019NYC (Remote from LA)Proofs of concept, Product, UX/UI, and Visual Design for bravotv.com and oxygen.com properties.
Freelance Editorial Design Lead
tronc (formerly Tribune Publishing)Freelance Editorial Design Lead
Jan. 2017 - Jan. 2018Greater Los Angeles AreaConcepts and Design execution for various responsive Acquisition / Retention Email Campaigns and web pages covering multiple markets / news sources including the Los Angeles Times, NY Daily News, and Chicago Tribune.
UXDI (User Experience Design Immersive) Instructor
General AssemblyUXDI (User Experience Design Immersive) Instructor
Jan. 2017 - Jan. 2018Greater Los Angeles AreaCompleted 2 cohorts teaching core skills that make up the entire user experience process over a 10+ week full-time intensive course per cohort. From research and ideation to design, prototyping, testing, iteration, and presentation— I taught students how to think, practice, and deliver junior-level UX design projects, a portfolio website ready to go to the job market, and completion of a fully immersive (400+ hours) UXDI program. » Co-conceptualized and created multiple sets of Student Team project briefs; creative directed process and deliverables. These brand extension projects leveraged current+future platforms (responsive web, mobile apps, AI, MR, AR, VR, etc). Example brands students built projects off of: Amazon Locker, Mr. Porter, Moleskine, BIRD, FIFA, LEGO Juniors). » Integrated custom visual design exercises, Adobe teach alongs, weekly design screenings and themed inspirational meet-ups to build on literacy & skill-sets and elevate their aesthetic.
Assoc. Creative Director, Digital Marketing & Media Group - Content Marketing
DIRECTVAssoc. Creative Director, Digital Marketing & Media Group - Content Marketing
Dec. 2012 - Apr. 2016El Segundo, CASuccessfully managed and coordinated three creative work pipelines and a team of 16 in LA and NY: Visual Design, Production Design, and Interactive Broadcast Graphics for NFL Sunday Ticket, MLB, Olympics, all tennis and golf tournaments, and premium entertainment networks & platforms(HBO, Showtime, PPV). In charge of product and content marketing and overseeing thousands of graphic digital assets for cross-platform premium digital entertainment experiences, sports events, online marketing, and interactive broadcast advertising. » Identified and applied new technologies and methods to increase efficiency between bi-coastal teams. » Developed/oversaw creative campaign for new Tune-in Activation Program, increased viewership up to 150%. » Established consistent brand awareness across Sports Mix Experiences, optimized workflow, reduced design/production hours.
Assoc. Creative Director: Creative Services, Mobile Apps & STB UI Design
DIRECTVAssoc. Creative Director: Creative Services, Mobile Apps & STB UI Design
Jan. 2011 - Jan. 2012El Segundo, CAOversaw and managed creative aspects of various device screens/placements including messaging, key art, and style. Established cross-platform cohesive styles and templates in a cloud-based pattern library. » Planned and executed first streaming service (DIRECTV Everywhere), and first DVR-on-the-go app (Nomad). » Managed a team of four, fostered team growth through multiple reorganizations.
UI Lead / Art Director: Creative Services, Mobile Apps & STB UI Design
DIRECTVUI Lead / Art Director: Creative Services, Mobile Apps & STB UI Design
Jan. 2010 - Jan. 2011El Segundo, CALiaised with CMO and marketing team to create branded user experiences. » Designed UX / UI / wireframes / flows and launched first DIRECTV and DVR scheduling mobile/tablet app, resulted in millions of downloads, online press reviews, and a ProMax BDA Award. » Worked directly with Engineering and Development teams to design and deliver complicated app & specs.
Interactive Art Director: Advanced Services and Content
DIRECTVInteractive Art Director: Advanced Services and Content
Jan. 2008 - Jan. 2010El Segundo, CAWorked in competition with other art directors on iTV projects, produced concepts for interactive broadcast Sports Mix Channels. Developed first DIRECTV apps, illustrated UX diagrams, user flows and site maps. » Consistently beat the competition, in particular by migrating a obsolete SD interface/volumes to an updated HDUI for a premium branded customer experience. » Increased Pay-Per-View revenue by millions of dollars via oversight and approval of ad units.
Sr. Designer: Advanced Services and Content
DIRECTVSr. Designer: Advanced Services and Content
Jan. 2004 - Jan. 2008El Segundo, CADesigned some of the first revenue-driving iTV experiences. Helped create systems, processes, and documentation for designers and developers to build experiences for enhanced sports, entertainment & ad experiences; assisted in decision-making to grow a team of creative talent in-house.
Senior Designer
CitrusSenior Designer
Jan. 2003 - Jan. 2004Brentwood, CAConcepts, logo design, web design, banner animation, & illustration for various clients including LA.com, Reunion.com, Onetime.com, Pleasant Holidays.
Freelance Brand Integration Group Designer
Ogilvy & MatherFreelance Brand Integration Group Designer
Jan. 2003 - Jan. 2003Greater Los Angeles AreaUpdated website look & feel for Trend Micro.
Senior Web Designer
NextLeftSenior Web Designer
Jan. 2002 - Jan. 2003Santa Monica, CAWeb design concepts for ConAgra Foods (Nestle, Purina).
Freelance Art Director
Strausberg Advertising/DesignFreelance Art Director
Jan. 2001 - Jan. 2003Greater Los Angeles AreaConcept work (web, print) for clients including Kor Hotel Group, Park La Brea, AAA.
Designer, Office of Public Affairs
California Institute of the ArtsDesigner, Office of Public Affairs
Jan. 1998 - Jan. 1999Print collateral, poster & program designs for various interdisciplinary school events.
Freelance Art Director, Web Designer
California Institute of the ArtsFreelance Art Director, Web Designer
Jan. 1996 - Jan. 2009Freelance - annual web site update for announcement of the Alpert Award in the Arts award recipients
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