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Work Background
PromptAIChange & Marketing Lead
Jun. 2024London Area, United KingdomLeading a revolutionary change in AI Adoption, bringing my expertise in Behavioural Economics & Marketing Communications. (Private Bank) – Copilot Adoption Lead Sept to 31st Dec 2024 This is a short piece of work as the previous individual on this client was not skilled in Copilot, I was brought in quickly to help get the pilot programme into a position that was suitable to build the business case. Key responsibilities include but not limited to: • Define and develop use cases, personas, and scenarios
• Support project lead to establish feedback metrics via feedback forms and Copilot Dashboard
• Support with the measurement plan
• Run learning sessions with pilot users to increase Copilot knowledge
• Measure the effectiveness of Copilot and its ROI
• Help to write a business case for business-wide roll out of Copilot • Keep up to date with Copilot roadmap and keep personal skills fresh
• Work with selected pilot users to build Copilot Agents
• Create training videos including how to prompt, where to find Copilot and how to summarise emails and plan your day Get Ready for AI Workshops: Created and delivered a number of workshops aimed at SME’s, start-ups and charities to help businesses to understand the benefits of AI, how to use Open AI safely & how to prompt. StellarUp – a Dutch start-up that builds communities and hosts on-training portals Talkr – a dedicated out-source business with a focus on HR & Marketing Inspire – a charity that helps young people to gain the skills needed to get jobs
Warmup PLCHead of Global Marketing
Jan. 2022 - Jun. 2024London, England, United KingdomResponsibilities include operational management of marketing activity, product marketing, lead generation, supplier management, team management, market research, competitor analysis, customer research & analysis, reporting to the board of directors and CEO, copywriting, proof-reading, web-development.
PavegenHead of Marketing & Communications
Jun. 2020 - Jan. 2022London, England Metropolitan AreaResponsibilities: Marketing strategy, lead generation, brand management, supplier management, team management, P&L ownership, market research, competitor analysis, customer research & analysis. Reporting to the board of directors and CEO. Achievements: • Digital Strategy Launch: Successfully launched a comprehensive Digital Strategy by integrating traditional PR with digital PR, resulting in the creation of a new lead source that significantly impacted lead generation results. • Lead Generation Strategy Development: Developed a Lead Generation Strategy that generated over £1 million in opportunities from marketing activities in 2021, constituting 50% of the company's total pipeline. Achieved a 20% year-over-year increase in lead volume. • Brand Repositioning: Led the transition of the brand from a sustainable energy product to a powerful engagement tool. This led to significant growth in leads related to 'engagement,' increasing from an annual high of 4 to 40. • Sales and Marketing Alignment: Fostered strong and collaborative relationships between the Sales and Marketing departments, facilitating creative clinics which is a drop-in session to align messaging and strategic goals, bringing synergy between the two departments. • Market Research and Expansion: Initiated and executed comprehensive market research initiatives, including persona analysis, competitor analysis, and exploration of merger opportunities to diversify the product offering in key markets and sectors, enhancing business growth potential. • Modernised MarTech Stack: Updated the Marketing Technology (MarTech) stack by introducing CRM tools, encompassing vendor selection, onboarding, and change management. This transformation aligned departments with new tools and processes, enabling real-time tracking, analysis, and action on sales trends.
Marketing Pro Group (MPG)Strategic Marketing Advisor (contract role)
Feb. 2019 - Apr. 2019London, United Kingdom Three month contract with leading events marketing agency, contracted to deliver the following: Persona development for MPG Marketing strategy for MPG Brand development for MPG to include analysis of current brand and to develop the brand strategy
AscentialHead of Brand - Environment and Broadcast Technology
Nov. 2015 - Jun. 2020London,Portfolio Brands: BVE (broadcast sector), RWM (recycling and waste management sector), The Energy Event, The Water Event and The Renewables Event. Achievements: • Strategically Grew Customer Base: Identified and grew new customer type by over 78% over a three-year period.
• Marketing Design and Implementation: Created a new content marketing strategy framework rolled out company wide.
• Launched Rebrand: Transformed RWM from four co-located events, in four different markets of the environment sector, into a broader environment exhibition. The rebrand was the platform to enter the product in new sectors including energy storage and electrical vehicle charging creating greater revenue opportunities. • Coordinated Multichannel Campaigns: Including email, PR, PPC, social, web-design, tele-marketing, creative teams, and media partners to execute successful marketing campaigns each year across multiple events.
• Sales Revenue Strategy: Focused on high-value customers which resulted in a 30% YoY growth of tier 1 target audience which in turn led to 71% retention from exhibitor bookings (BVE). • Responded to Market Conditions (2016): To achieve a company high conversion record changed the strategic focus of the campaign to the conversion of registrations from the original target of the volume of registrations to overcome falling numbers. Achieved over 80% conversion; the company average is 60%.
BELECTRIC UKUK Marketing Manager
Apr. 2015 - Oct. 2015Iver, BuckinghamshireAchievements include: Digital marketing strategy - initiated the revision of the company PPC campaign and introduced remarketing. In addition, streamlined user-experience, improved Google rankings and website conversion rate to increase the number of marketing qualified leads (MQL) for the same marketing spend, YoY. Community engagement - formulated a communication strategy to engage and educate local communities on the benefits of solar farms for the local eco-system. This strategy led to increased deployment of solar farms for BELECTRIC UK and increased investment for Big60Million from local investors. Content marketing – initiated, developed and executed a content marketing strategy and plan to position BELECTRIC UK as a thought leader and grow the investor audience for Big60Million. Investment marketing - planned and executed a national campaign to generate funds in excess of £4m in 12 weeks for community ‘solar bonds. Responsibilities include - marketing strategy, content marketing strategy, lead generation, campaign management, supplier management, team management, P&L ownership, market research, competitor analysis, senior management team member, reporting of products and channel efficiency to the CEO.
PloughcroftMarketing & PR Manager
Jun. 2009 - Oct. 2014Huddersfield, United KingdomAchievements include: • Revenue growth - introduced digital marketing tactics as a strategic repositioning of the business from local to national, driving revenue growth from £2m - £12m • Marketing Strategy: created a successful marketing strategy and tactical plan. This targeted and achieved marketing ROI between 6% and 12%. • Digital marketing – successfully transferred budget from print media to digital to re-position the business as a renewable energy provider.
Crosslee PLCMarketing Executive
Sep. 2007 - Jun. 2009I worked on two iconic British brands – White Knight Tumble Dyers and Hostess Trolley • Executed all PR campaigns including company-first coverage of the White Knight gas heated tumble dryer in National Geographic magazine and on BBC’s, The One Show
• Increased sales domestically and internationally by adding a Union Jack to the White Knight Tumble Dryer range – this proved extremely successful internationally • Planned and executed meeting with John Lewis buying team for the gas heated tumble dryer • Selected product features for successful products such as Milk Frother, Ice Maker and Wine Cooler in the Hostess range • Wrote and designed packaging for Hostess Trolley product • Led product photography project • Designed and executed all POS marketing
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