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Work Background
Alianza Mengual Group, S.L.Marketing Director
Dec. 2024Granollers, Cataluña, EspañaLeading marketing strategies focused on growth and digital transformation in the B2B sector. Specialized in branding, demand generation, and customer retention, with a data-driven approach to maximize results. Managing campaigns, automation, and coordination with key teams to drive sustainable growth and innovation.
ESTIARE S.A.Marketing Director
Jan. 2023 - Dec. 2024Rubí, CataluñaEstiare is a company with over 30 years of experience in manufacturing tools for the electrical sector. We are leaders in cable-pulling guides in the national market with the Anguila brand and operate internationally in more than 30 countries.
FluidraSenior trade marketing - Digital Marketing manager
Mar. 2020 - Dec. 2022I am responsible for loyalty programs in Spain for a group of clients that account for 30% of total revenue. I coordinate actions with my team and a sales network of 40 people. I am also the Digital Marketing Manager for Spain.
Warak Consulting S.L.U.Marketing Manager
Sep. 2018 - Mar. 2020Barcelona y alrededores, EspañaCorporate branding and service Go-to-market manager. Identify market opportunities, design strategies and build projects for the company team members.
Grupo CantSales & Marketing Manager
May. 2014 - Oct. 2018TerrasaDevelopment of strategic and marketing plans with the aim of achieving growth and a new position within the Facility Services sector for the company. In order to change the sales department towards a more proactive attitude, creation of crm and kpi protocols through advanced business intelligence techniques. Leading sales department and managing Key account stakeholders.
Grupo Láser Idoseme S.L.Marketing Director
Jan. 2005 - Dec. 2014San SebastianResponsible for the creation of the Reference Teknikalia brand for new business opportunities, markets and products. In two years, the brand positioned as a national leader in the sector of aesthetic/medical devices. Our business model was exported to 14 countries.
Several advertising agenciesCreative Copywriter
Jun. 2001 - Dec. 2005Basque CountryScripts and advertising campaigns for several brands, corporate videos, and content creation for the EITB regional television.
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