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Network Power<100 people
Roles
✨100%
Business Owner
🧨100%
Consulting
💬100%
Customer Service
Geos
🇺🇸50%
United States
Work Background
Grey Cube Sdn BhdHead of Digital
Jan. 2024Malaysia
Grey Cube Sdn BhdSocial Media Marketing Specialist
Jul. 2023 - Dec. 2023Malaysia
GreenparkSenior Social Media Manager, Malaysia Lead
Oct. 2021 - Sep. 2024Malaysia
GreenparkSocial Media Manager
Aug. 2019 - Sep. 2024SingaporeExperiences, challenges and opportunities for always-on content began here. Key responsibilities were to plan, curate and manage social media content based on brands' marketing strategy, ensure optimization and performance across all social media platforms and continuously build brand awareness and affinity within the online community through the use of influencer and community marketing. The best part about working here is that I've learned the importance of data-driven content marketing, given the opportunity to work with different digital marketing roles beyond social media and able to grow further within areas that performed well. The main highlight was to be given the lead on a brand's regional community marketing project across Malaysia, Indonesia and the Philippines. Managing first hand a team of community managers, building processes and actively restrategizing apart from ensuring client's KPIs are met.
EL ResourcesCreative Marketing Manager
Jan. 2017 - Jan. 2018Kuala Lumpur, Malaysia• Managed the online presence on all social media platforms
• Micromanaged the marketing of all vape brands
• Outsourced photos, videos and media content from vendors and sponsors
• Curate and schedule gimmicks for brand awareness
• Curate and schedule writing for physical adverts
• Liaise all online marketing inquiry and collaboration
NVO ResourcesCreative Marketing Director
Jan. 2016 - Jan. 2018Kuala Lumpur, Malaysia• Managed the online presence on all social media platforms
• Micromanaged the marketing of all vape brands
• Outsourced influencers, reviewers, groups and individuals for marketing purposes
• Outsourced photos, videos and media content from vendors and sponsors
• Curate and schedule gimmicks for brand awareness
• Curate and schedule writing for physical adverts
• Liaise all online marketing inquiry and collaboration
• Marketing representative at events, expos and roadshows
• Designing of merchandise and cost effective purchases
• International reach; marketing through distributors
• International awareness through vape media affiliates, influencers and events
• Monthly report and self designed KPI
Fuel ShackMarketing Manager
Jan. 2015 - Jan. 2016Kuala Lumpur, Malaysia• Assist in Fuel Shack’s monthly marketing strategies with Atria Shopping Center management
• Preparing all printed marketing materials: Banners, Flyers, Festive Signs, Vouchers, Promo posters, etc.
• Create shop awareness through social media and other online community groups (hungrygowhere, eatigo, swarm, local facebook groups, etc)
• Affiliate with nearby companies, schools and clubs for loyalty discount
• Style restaurant – front display according to themes or festive season
• Prepare gimmicks and décors for events in restaurant
• Acquire influencers for events and marketing projects in restaurant
• Curate Fuel Shack’s social media presence on Facebook, Instagram, Twitter and Google
• Responsible for all copywriting
Tenview (M) Sdn. Bhd.Assistant Producer
Jan. 2014 - Jan. 2016Kuala Lumpur, Malaysia• Responsible for pitching and proposal process between ‘Individuals and Tenview’ and ‘Tenview and TV Stations’
• In charge of execution, delegation and delivery of all creative content – including legal and financial documents pertaining creative content.
• Solely responsible for the planning, budgeting and execution of shootings and other production projects.
• Represent and curate all Tenview digital and social media profile
• Ensuring behind-the-scenes content for on going productions
• Networking and meeting related entities for sponsors and collaborations
• Ensuring sponsor benefits are met in production projects
Stacks by Las VacasSocial Media Manager
Jan. 2014 - Jan. 2015Putrajaya, Malaysia• Assist in Stacks’ monthly marketing strategies with restaurant partners
• Preparing designs of marketing materials: Banners, Flyers, Festive Signs, Vouchers, Promo posters, etc.
• Awareness on shop through social media and other online community groups (hungrygowhere, eatigo, swarm, local facebook groups, etc)
• Prepare gimmicks and décors for events in restaurant
• Acquire influencers for events and marketing projects in restaurant
• Curate Stacks’ social media presence on Instagram and Google
• Responsible for all copywriting
Las VacasMarketing Specialist
Jan. 2014 - Jan. 2015Kuala Lumpur, Malaysia• Style restaurant – front display according to theme or festive season
• Prepare gimmicks and décors for events in restaurant
• Acquire influencers for events and marketing projects in restaurant
BORN RICH ENTERTAINMENTProduction Assistant
Jan. 2013 - Jan. 2014Kuala Lumpur, MalaysiaFilm arts and TV production had always been a big interest of mine. My first time recording videos was at 4 years old. So, growing up, I had a massive appreciation for movies, animation and the world of production. Hence, my stride into a local production house. Key responsibilities were to assist production planning and ensure the team organized project documents. In addition, I had to outsource scriptwriters, video editors and production partners for clients. The main highlight of working here was introducing social media marketing for local drama debuts, alongside TV stations such as RTM and all the artists-talents involved.
Blu Inc MediaFeatures Writer
Jan. 2012 - Jan. 2013MalaysiaWriting has always been a passion since young and this was my first step into a writing career and the real world of editorial. Key responsibilities were to pitch and write monthly features and lifestyle articles according to the overarching theme of the month, plan and coordinate interviews and shoots, and report newsworthy and factual articles for our readers. The best part about this role was to be able to experience for the first time an active editorial department within a publishing house apart from being required to attend events and network with industry peers and brands. The main highlight was to report on empowering women, leaders, entrepreneurs and even regular women who had a valuable story to tell.
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