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Work Background
Be Well 360Holistic Health Coach
Jul. 2019Wauconda, Illinois, United StatesI help professional women eliminate hot flashes and regain control of their bodies so they feel sexy, empowered, and alive stepping into the next phase of womanhood.
EpsilonLead Art Director
Aug. 2015 - Feb. 2020• Led a team of Art Directors to execute creative solutions for various marketing campaigns (promoting
sales and service) for automotive clients including INFINITI, Nissan, Honda, and Audi.
• Strategic, cross-platform campaigns included digital, print, social, and video deliverables.
• Collaborated with a team to create campaigns for automotive aftersales cadence, new vehicle launches, seasonal promotions, new business pitches, loyalty campaigns, and more.
Toad CreativeCreative Director & Founder
May. 2008Chicago, Illinois, United States• Worked with dozens of clients ranging from start-ups to Fortune 500 companies within various industries including technology, retail, real estate, entertainment, automotive, public relations, hospitality,
non-profit, financial, medical, and online advertising.
• Managed all aspects of digital and print projects including brand strategy, corporate identity and branding, creative direction, e-commerce development, project management, and client relations.
• Collaborated closely with clients to articulate and execute their vision and maintained ongoing communication throughout the life of the project and beyond.
• Sourced additional technical resources as needed.
ValueClick, Inc.Art Director & Webmaster
Mar. 2006 - Aug. 2008• Designed and maintained corporate web sites for U.S., Germany, France, Sweden, and the United Kingdom.
• Produced print ads for several industry magazines.
• Designed corporate trade show booths, annual report covers, and sales collateral including brochures, product one-sheets, trade show handouts, and signage.
• Defined the creative direction for ValueClick Media’s 2007 and 2008 annual ad campaigns; directed
and produced photo and video shoots, digital, and print promotion materials.
Abercrombie & FitchHollister Web Designer
Feb. 2003 - Mar. 2006Hollister Co. (hollisterco.com)
• Led the design and development of the Hollister Co. corporate website; created UX wireframes and sitemaps, implemented a production schedule for seasonal and e-commerce updates, and designed ongoing email campaigns. Abercrombie & Fitch (abercrombie.com)
• Produced brand-compliant product artwork for weekly updates, designed e-commerce usability flow
from home page to product page to shopping cart.
Abercrombie & FitchE-Commerce Designer
Jan. 2002 - Feb. 2003Abercrombie & Fitch (abercrombie.com) • Produced brand-compliant graphics for weekly product updates; Designed more flexible and user-friendly product pages and shopping cart; Maintained and designed corporate intranet site. abercrombie kids (abercrombiekids.com)
• Created design of Spring ’02 kids website; Provided art direction and design concepts to the flash developer for execution.
ResourceInteractive Designer
Jan. 2000 - May. 2001Columbus, OhioVictoria’s Secret
• Collaborated with a team to design key components of the corporate website (VictoriasSecret.com) including promotional modules and interactive product launch campaigns.
• Designed a microsite to promote the Cannes 2000 Fashion Show which included a live webcast of the show and real-time e-commerce.
• Created presentation template documents to illustrate the site strategy, functional maps, and creative concepts for a site redesign.
Nationwide InsuranceWeb & Graphic Design Specialist
Dec. 1997 - Jan. 2000• Designed and maintained websites for Nationwide corporate (nationwide.com), Nationwide Arena,
and Nationwide’s Employee Intranet.
• Established corporate digital brand standards for internal and external communications.
• Created and executed numerous corporate digital and print marketing materials.
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