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Work Background
Monterey Bay AquariumDirector Of Communications
Oct. 2019Monterey, California
Conservation Marketing and Engagement Working Group, Society for Conservation Biology Communications Officer
Mar. 2019 - Jan. 2021
The Pew Charitable TrustsManager, Communications
Dec. 2016 - Oct. 2019
Conservation InternationalSenior Media Relations Manager
Jun. 2015 - Dec. 2016Washington D.C. Metro Area• Strategic media planning
o Develop communications plans to promote the scientific, policy and fieldwork of Conservation International (CI) around the world. o Develop overarching stories from CI’s multidisciplinary work to advance its mission of protecting nature for human well-being. o Plan and lead targeted communications projects using CI’s communications channels (i.e. blog, social media, website and internal newsletter)
o Work with communications team to develop and implement institutional communications efforts around major events and campaigns (i.e. Climate COPs, Nature Is Speaking film series)
o Draft pertinent communications materials including media releases, institutional statements, FAQs, fact sheets and social media content
• Proactive media relations
o Conduct outreach to journalists and bloggers to pitch CI stories
o Work to identify and build media partnerships with influential media outlets
o Develop relationships with influential journalists covering CI’s key areas of work
o Identify trends in the news cycle and opportunities for CI to showcase its technical expertise
• Tactical media response
o Respond and prioritize opportunistic media inquiries and facilitate interviews, information requests and content requests
o Work with the media team to identify, manage and lead crisis communications responses
• Manage Media Relations Coordinator
o Oversee drafting of communications materials
o Guide media outreach and pitching
o Assign projects including management and development of media lists, creation of media impact reports and development and procurement of media assets (i.e. photographs and video)
o Manage day to day activities of media relations coordinator
Conservation InternationalCommunications Manager
Apr. 2011 - May. 2015Washington D.C. Metro Area• Promote the work of Conservation International (CI) around the world including on the ground programs and scientific work to further conservation
• Work with CI experts and scientists in Moore Center for Science and field programs develop and execute communication strategy with the goal of promoting CI work around the world to protect nature for human well being. This includes:
o Drafting and pitching official CI media releases and international and domestic media outreach and brand building o Drafting and pitching blogs for CI thought leaders o Develop social media communications around CI work and experts
o Coordinate on media efforts with partners, including other global NGOs, international organizations and foreign governments to plan media efforts
o Manage internal and external response to critical media stories
OceanaCommunications Manager
Nov. 2010 - Apr. 2011Washington D.C. Metro Area • Media outreach
o Developed new story ideas based on work of Oceana internationally
o Developed relationships with top national regional and local reporters
o Generate interviews for Oceana spokespeople.
o Build and manager media lists for the organization
o Met specific goals for press placements.
• Media reporting
o Draft weekly reports about the status of communications efforts.
o Lead efforts to produce monthly media reports
o Provide assistance in accomplishing communications goals as needed or requested by the Vice President.
o Perform other essential duties as needed and/or assigned.
• Developed media plans for Oceana media promotions and events
o Christie’s Green Auction
o Partner’s Award Gala, SeaChange and Hampton’s Splash fundraisers
o World Ocean Day o Holiday Giving Campaign
• Led all Public Service Announcement campaigns
o Led the “Scared for Sharks,” “Get Sea Turtles Off the Hook,” and “Stop Tuna from Going Fast” ad campaigns
o Plan strategy and timeline of all organizational PSAs
• Manage organizational efforts with the publication of Ted Danson’s book Oceana
o Drafted press materials for book tour
o Develop internal media plans with Oceana’s global media team
• Manage media for Oceana’s Board of directors
o Coordinate press for Oceana board meetings
o Handle press related to Board Member’s work regarding Oceana
• Handle press for corporate partners
o Responsible for press pitching for corporate partners: Nautica, La Mer and Revo
• Manage press with Oceana spokespeople
o Pitch stories regarding celebrity spokespeople for Oceana
o Plan press efforts for new Oceana Spokespeople
• Draft Press Materials
o Drafted organizational press releases
o Drafted fact sheets and talking points for Oceana media efforts
• Managed relationships with various media vendors
• Responsible for managing one Oceana communications fellow and media interns
OceanaCommunications Specialist
Aug. 2007 - Oct. 2010Washington D.C. Metro Area• Contact press in regards to Oceana
o Pitch stories regarding spokespeople
o Lead press campaign around end of year philanthropy campaign
o Look for unique and opportunistic stories to pitch journalists
o Write press releases regarding organization activities
o Communicate with scientists and advocates to obtain stories and schedule interviews
• Take point position on Oceana’s Search Engine Optimization goals
o Develop relationships with bloggers
o Work to get Oceana URLs embedded on other websites
o Use keyword links to increase Oceana’s page rank in targeted searches
o Aid in development of social networking efforts
o Strategize viral video efforts
• Manage Oceana media databases
o Responsible for recording all media hits
o Update and maintain a working database of media coverage
o Maintain several media information databases
Baltimore ExaminerSports Reporter
Mar. 2006 - Aug. 2007Baltimore, Maryland Area• Reported on Baltimore sports ranging from high school athletics, college athletics to minor league and major league baseball for a major daily newspaper, The Baltimore Examiner (Circulation over 246,000)
o Helped launch the first major daily metropolitan newspaper since USA Today
o Served as a college beat reporter covering the University of Maryland men’s basketball and football teams
o Served as a beat reporter for the Baltimore Bayhawks, Baltimore Blast and Aberdeen IronBirds professional sports teams
o Acted as interim reporter for the Baltimore Orioles
o Served as beat reporter for high school sports in the Baltimore Metropolitan area
• Found interesting and unique stories outside of main beats • Tracked down sources and deal with media and PR contacts on a daily basis
• Produced an average of 2-3 stories per day on deadline
• Aided editors in the daily and long term budgeting of the paper
Homestead PublishingSports Reporter
Sep. 2004 - Feb. 2006Bel Air, MD• Awarded First place award for a sports story by the Maryland-Delaware-D.C. Press Association in 2005
• Reported on local sports beats throughout county for the bi-weekly newspaper The Aegis and the weekly newspaper The Record
o Served as a beat reporter for high school sports, Aberdeen IronBirds and Ripken Baseball
o Compile statistics of the area high school teams
o Write editorial columns in alternating Friday issues of The Aegis
• Responsible for pagination budgeting of the sports section in The Record and assisted in layout of The Aegis and special sports sections
• Aid editors in the proofreading of sports pages
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