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Work Background
Intel CorporationTalent Marketing Strategist
Oct. 2021 - Sep. 2024Remote- Managed ~$200K quarterly digital media campaigns, increasing applications 800% QoQ and reducing CPA by 44%
- Advised Talent Acquisition, Intel Foundry & the Ohio One teams, creating efficiencies in cross-functional operations and the candidate experience—awarded a departmental award for Critical Foundry Talent Acquisition
- Developed the approach to refine the Global Communications & Events organization Culture DNA
- Curated messaging, ad artwork, content, and digital experiences to position Intel as an employer of choice Accomplishments:
✅ Redesigned and launched a new career site ✅ Implemented a new metrics platform
✅ Crafted and delivered successful, data-driven talent attraction strategies ✅ Created 100+ pieces of global creative assets, templates and collateral
✅ Highlighted incredible talent across Intel in employee videos
✅ Won a departmental award for bringing Foundry talent to Intel
✅ Developed an approach to redefining Culture DNA
Mattress FirmManager, Recruitment Marketing
Feb. 2021 - Oct. 2021- Directed enterprise-wide recruitment marketing and employer brand strategies, engaging with business leaders to determine talent acquisition objectives, improve candidate experience and achieve hiring goals.
- Managed Mattress Firm’s Employer Brand Channels & Content, positioning the company as an employer of choice.
Shaker Recruitment MarketingAccount Manager
Jan. 2017 - Feb. 2021- Developed and executed multichannel marketing strategies for Fortune 500 companies in CPG, Finance and Retail, focusing on employer brand, recruiter efficiency and candidate experience, to enhance reputation and engage critical talent audiences. - Directed a cross-functional team to launch marketing campaigns and implement new technologies; partnered with creative, programmatic, data and finance teams to develop and execute client scopes of work.
- Managed $2+ million digital media and advertising portfolio and facilitated performance reporting and optimizations to drive results and client return on investment (ROI).
Shaker Recruitment MarketingAccount Executive
Dec. 2014 - Dec. 2016- Executed marketing plans and key projects for Fortune 500 companies - Facilitated media research and purchases
Shaker Recruitment MarketingEvent Manager
Sep. 2013 - Apr. 2015
WirestoneOn-Site Account Manager - Global POS Marketing - Motorola Mobility
Jun. 2012 - Jun. 2013- Led a cross-functional team between Wirestone, Motorola Mobility and 3rd party vendors to establish project requirements and objectives, develop engaging consumer creative, and execute overall launch strategy.
- Successfully delivered POS marketing materials for international launches of Verizon’s Razr M, Razr HD and Razr Maxx HD in the US, LATAM and EMEA.
INXPOAccount Executive
Oct. 2010 - Jan. 2012Chicago, IL- Effectively increased PCMA’s use of virtual solutions by over 50%
- Secured 75% of Freeman’s existing virtual client business
INXPOEvent Director
Jul. 2007 - Oct. 2010- Managed a small team of Event Associates; producing 150+ successful events for Fortune 1000 and 500 clients.
- Onboarded and trained UBM, AMA and Shaker Recruitment Marketing
Concert and Solo VocalistMezzo-Soprano
May. 2007
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