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Work Background
W. Domino A/SBusiness Developer
Jan. 2020Vejle Municipality, Region of Southern Denmark, DenmarkDomino A/S is a CNC metal processing B2B plant and manufacturing own developed agricultural equipment for foremost pig-industry worldwide. As a part of the management team I participate in re-structuring the business ensuring better competitiveness, increasing earnings thru rationalising operation processes inhouse, optimizing sourcing to i.e. Asia and improving handling systems. Participating in sales development, strategically and directly, locally and internationally, Europa/Asia, thru structured sales plans, new ideas, product development and targeted marketing activities.
DK International Interior A/S - a company in DKI-GROUPCSO
Mar. 2019 - May. 2020Skanderborg, Denmark INTERNATIONAL BUSINESS DEVELOPMENT WITH KEY PLAYERS B2B
- P/L-responsible for export to Germany, Austria & Eastern Europe - strategic development and implementation of int. sales efforts
- concept development and product diversification on private label + own brands
- business development with FMCG-ranges; interior decor, home-tex, candles, furniture + access.
- customer segmentation; a) food+nonfood capital chains, b) DIY, c) drugstores, d) furniture - A-Z tender responsible with main key accounts, incl. contract negotiation
SJOOT.DK ApS (a Holbech Holdings company)CEO + founder
May. 2012 - Feb. 2019Skanderborg, Middle Jutland, DenmarkOn-line golfstore with focus on consumables for golfers; gloves, caps, balls, sox, tees etc. made in own design and registered brand; SJOOT. Manufactured in Asia and solde only online via own site in 4 languages and via 2 annual golf-fairs, one of which was with the European Tour Tournamant "Made in Denmark". We stirred up the business with top quality products at fair prices. The company was sold to a danish entrepreneur in 2019.
JOB-ET Aps. (partnered by Holbech Holdings)Partner
Mar. 2011 - Aug. 2013Skanderborg, Middle Jutland, DenmarkStaff recruiting concept, based on selection and Neo Pi-R testings and an outstading ISO-certified proces - at that time, the only ISO-certified company in the business. My tasks were primarily to attract constultants and be in charge of all external marketing. Sold my shares to my partners in 2013.
HOOKAHEY GmbH (co-owned by Holbech Holdings)COO + co-founder - Marketing, procurement & logistics
Apr. 2009 - Nov. 2015Berlin Area, GermanyEntered partnership with 2 German partners, to build up our own fashion brand HOOKAHEY, hi-street fashion for the independant girl aged 25-35 + a guys collection - co-in charge on designs / mfy.-technicalities
- fully manufacturing responsible - China and Turkey - developing QA+QC standards and procedures
- overall logistics handling; PP, NOOS, shipping, delivery - setting selling strategies
- locating and hiring of selling agents in 11 countries, kick-off motivator for all
HOLBECH (HKG) Ltd. (a Holbech Holdings company)CEO + founder
May. 2004 - Sep. 2017Hong KongSelling my part of TSH Ltd. to Hong Kong partner - keeping Middle East business in this new company shell. Focus on intimates and beach wear for the entire family - hiring British designer in Dubai taking over the beach wear brand BAMBU BEACH - maintaining KAM with the major players in Middle East
- established the mat.wear brand MAMAS with the largest cap. chain in Middle East
- responsible for staff in Hong Kong, Dubai and Denmark
TSH Ltd. (co-owned by Holbech Holdings) CSO + co-founder - Sourcing, procurement & logistics
Jan. 2001 - Dec. 2003Hong KongEstablishing JV with Hong Kong partner + factory in China (1,400 staff), and in Indonesia (1,000 staff), in order to sell manufacturing capacity to capital chains in Europe and the Middle East. Products: intimates and swimwear to P/L-customers. Company sold to Chinese investor in 2003. - full sales reponsibility - strategy and product development
- establishing local rep. office in Dubai, UAE
- financially responsible
- responsible for staff in Dubai and in Hong Kong
HOLBECH A/S (a Holbech Holdings company)CEO + founder
Jan. 1999 - Jan. 2018Skanderborg, Middle Jutland, DenmarkINTERNATIONAL BUSINESS DEVELOPMENT WITH KEY PLAYERS B2B/C
- full strategic and operational responsibility
- business development on international scale
- setting sales strategies, motivating int. sales staff
- brandbuilding of the brands Asani + Monkee Biznez internationally
- product development and assisting designers in DK and Dubai
- manufacturing in China, Bangladesh, Thailand, Malaysia, Indonesia and in Europe (Turkey)
- est. QA + QC terms and procedures for all our productions
- handling int. logistics - setting op NOOS-operations in Denmark, Germany and in Shanghai serving int. accounts
- running operations in DK, UAE and Hong Kong
Asani Denmark A/S (co-owned by Holbech Holdings)CEO + founder
Jan. 1993 - Dec. 1998Skanderborg, Middle Jutland, DenmarkEstablished company, focussing on a re-launch of the Danish intimates brand ASANI + building private label up with int. capital chains . - full operational responsibilities
- strategy development
- product development
- successfully locating larger capital chains as clients nationally / internationally
- setting up and monitoring production facilities in China with local partners
Private Investment CompanyProprietor, HOLBECH HOLDINGS APS
Nov. 1992 - Dec. 2024Vejle, South Denmark, DenmarkWe are a private investment company, with focus on companies with international approach or export potantial. Companies with unique FMCG-products and/or solutions along with registered brands/patents have our specific interest.
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