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Work Background
Thrive GlobalCertified Coach
Sep. 2022Thrive fuels individual and organizational productivity through behavior change and it's all-in-one productivity and health platform. Provide individual coaching to executives using behavior change and solution-focused, strength-based methodologies to clients at Fortune 500 companies.
Stamina LabFounder
Jan. 2022Austin, Texas, United StatesHelping professionals achieve optimal sleep and health with our unique solution-focused, data-informed, behavior design coaching approach. Drive business development and daily operations, manage marketing and financials, and cultivate strong relationships with large business partners for training and coaching to empower others to achieve mental clarity, accelerate performance, and improve wellbeing. Guide and develop team of 10 internal partners to provide structure and optimize performance. • Collaborated with experts to incorporate solutions-focused behavior design approach and all aspects of emerging technology stack, including wearables, to build numerous mindset and mindfulness, nutrition and hydration, and movement and breathing programs. • Leverage cutting-edge neuroscience, peak performance research, and strategic partnerships to build tools that help community members reduce stress, manage sleep, and ultimately escalate resilience, grit, and stamina for unparalleled success. • Manage team of health, sleep, and performance coaches including developing and overseeing onboarding, training, and client support processes. • Lead partnership with the Institute for Wellness Education for our Be Your Own Best Coach, which develops and markets science-based tools to boost resilience.
STILLATONStrategic Advisor
Jan. 2021Greater Seattle AreaExcel at providing tactical counsel and support for groundbreaking connected platform that enables users to practice stillness to elevate physical and mental health. • Advised on marketing strategies and how to develop behavior design into product features utilizing tracking and measurement sensor feedback to help people be “intentional” about sitting still, contributing significantly to overall wellbeing.
Building a Second BrainSenior Facilitator
Jan. 2020 - Jan. 2022Design cohort-based courses to assist in creating world-class, digital note-taking and e-learning management system with “supercharge your thinking!” philosophy to boost productivity and creativity. • Created and produced weekly, 90-minute live sessions to support course material and incorporate habit design and flow design into the program. • Coached group of new facilitators while supplying novel course curriculum input.
PracticeDockFounder
Jan. 2016 - Jan. 2019San Francisco, California, United States(Spin-off of Mojo Interactive) Led founding and expansion of online marketing and website development firm providing patient generation, conversion, communication, and retention tools to improve internet presence and expand medical practices, clinics, hospitals, and wellness businesses. Oversaw migration of organization from proprietary legacy technology to WordPress and provided strategic guidance to executive team regarding industry insights and client relationship building to drive expansion. • Coordinated seamless acquisition by healthcare marketing industry leader Advice Media, overseeing entire timeline from initial negotiations to completion of deal.
Beacon Payment SolutionsFounder
Jan. 2004 - Jan. 2018Orlando, Florida, United States(Spin-off of Mojo Interactive) Established payment processing firm providing health and wellness businesses with cutting-edge payment processing tools, including touchless pay, credit card processing, and Clover point-of-sale (POS), leading growth into multi-hundred-thousand-dollar enterprise. Oversaw business development activities across sales, marketing, and lead generation; coordinated development of strategic partnerships with leading global financial firms, including First Data and Wells Fargo; and managed team of 5.
Dietplate.comAdvisor & Investor
Jan. 2000 - Jan. 2002Orlando, Florida AreaNutritionist-developed diet plans and grocery shopping list site for consumers. Advised founders on software product development and SEO marketing while providing a seed investment to launch subscription-based B2C website. While the founders didn't get enough traction to continue, I did learn a great deal about proper diet and nutrition that I still use today.
Womensforum.comDirector of Product Development
Jan. 1999 - Jan. 2000San FranciscoWomen's lifestyle company and community web property reaching over 40 million monthly visitors. Launched redesigned WomensForum.com for Venture-backed startup. Developed product strategy and partnerships with VantagePoint Capital Partners’ board member and the CEO. Womensforum.com invested in Mojo Interactive's health property LocateADoc.com and became its primary ad network.
Mojo InteractiveChief Executive Officer
Jan. 1998 - Jan. 2016Founded startup firm combining industry-leading media, marketing, and office support solutions to improve patient lifecycle, providing strategic expertise across technology, sales, finance, and business. Guided expansion of company into leading provider of marketing and technology solutions to small and medium physician practice (SMPP) client market, forged partnerships with large companies to drive business development, and oversaw lead generation activities, directing spending of $250K annual marketing and advertising budget and providing sales team leadership. • Established company as leader in helping patients improve wellbeing, collaborating with thousands of medical facilities nationwide and successfully navigating intricacies of business-to-business (B2B) and business-to-consumer (B2C) marketplace; awarded WorldBlu certification in recognition for establishing organization dedicated to focusing on personal and professional freedom. • Created and implemented new customer relationship management (CRM) system to improve interactions and communication between patients and doctors.
International Society of Refractive SurgeryDirector of Online Development
Jan. 1996 - Jan. 1998Orlando, Florida AreaAssociation for Ophthalmologists specializing in refractive surgery (LASIK). Programmed and launched Ophthalmology industry’s first doctor directory for non-profit society. Developed the organization’s entire online marketing business, which was used as a proof of concept to launch Mojo Interactive. Retained partnership with organization, highlighting its member doctors and content on Mojo Interactive’s health property LocateADoc.com and was the exclusive provider of physician practice website and Internet marketing for its members. Retained partnership after organization acquisition by the American Academy of Ophthalmology.
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