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Work Background
shell rkptOwner
Feb. 2024Rockport, Massachusetts, United States8 Bearskin Neck
Rockport, MA 01966
VerndaleVP, Experience Design
Jan. 2015 - Feb. 2024Greater Boston AreaManaging a team of uber-talented User Experience (UX) professionals creating user-centric experiences to clients across a multitude of industry and devices. Deliver and manage user interface design, visualizations, and information architecture utilizing modern tools like Sketch and advanced prototyping software Axure. Consult and collaborate with marketing and IT on best practices for large CMS implementation specific to users and their personalized experiences. Manage and execute qualitative and quantitative research inclusive of ethnography, heuristic evaluations, card-sorting, usability testing and more. Select projects have included: • WilmerHale
• Georgia Pacific
• Seaworld Parks and Entertainment
• Poker Central • Suffolk University • Praxair
• Harvard Medical School • Stanley Tools • Black and Decker • Cardinal Health • Planned, pitched, and delivered experience driven solutions
• Numerous projects in UX design/research/strategy
VerndaleDirector User Experience
Jul. 2013 - Jan. 2015Greater Boston Area
Arnold WorldwideUser Experience Architect
Feb. 2011 - Jul. 2013Greater Boston AreaSelect Clients Included: • Jack Daniels
• Carnival Cruise Lines • CVS Pharmacy
• Aetna
• Huntington Bank
• New Balance
• Ocean Spray
• Progressive
• Titleist
• truth
• Jacksonville Electric Authority
• Southern Comfort
• Sovereign-Santander
• Volvo
• Multiple new business pitches Managed all user testing initiatives for the Boston office. Global responsive re-design of jackdaniels.com. Responsive re-design of thetruth.com. IA for an experiential campaign for Jack Daniel's and Zac Brown Band (jackandzac.com). User testing and IA for the re-designed jea.com.
SoftPlex IncUsability Engineer
May. 2004 - Feb. 2011Greater Boston AreaUX experience consulting for corporate clients in user-centered design and usability testing. Clients have been in the areas of healthcare, video security, energy, financial services, and government. Major accomplishments include: User testing, recruiting, and reporting of Member Portal for Blue Cross Blue Shield of Ma. Developed and executed Usability testing for Mass.gov along with a heuristic evaluation, competitive analysis in the discovery phase to a redesign. Wireframes and usability testing of a proprietary video security software.
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