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Work Background
Grand Hyatt São PauloDirector of Sales & Marketing
Nov. 2018 - Dec. 2023São Paulo Area, Brazil2021 Hyatt Americas Commercial Field Leadership Council
Hyatt PlaceDirector of Revenue
Jan. 2018 - Dec. 2018São José do Rio Preto Area, Brazil
Grand Hyatt São PauloDirector of Revenue & Productivity
Jan. 2018 - Nov. 2018São Paulo Area, Brazil
Hyatt PlaceRevenue Manager
Jul. 2016 - Dec. 2017São José do Rio Preto Area, BrazilEstablish and communicate sales strategy for week, month and rolling 12 months. Make Yield Management decisions and update CRS/GDS/PMS inventory directly. Communicate any strategy changes or update calendars for the sales team as well as the hotels as necessary. Review rate shops, determine the pricing and compression compared to competition. Work with the strategy team to forecast accurately as well as projecting future demand. Discuss with the DOS the group guidelines and pricing. Discuss trends, review prior month information, and determine upcoming events and future strategies. Facilitate weekly sales strategy meeting following the established agenda. Assist with Annual Budget, Annual Strategic Pricing and Market Plan process. Part of the pre-opening team, I was responsible for the Budget, micro market/economic factors that will affect performance, finalizing competitor set, pricing structure, channel strategies, product positioning, develop market segmentation strategies, pre-configuration of the CRS and RMS.
Grand Hyatt São PauloRevenue Manager
Jan. 2015 - Dec. 2017São Paulo Area, BrazilResponsibilities over pricing strategy, distribution and revenue management for Grand Hyatt São Paulo (470 keys) and Hyatt Place São José do Rio Preto (152 keys). Prepare monthly room’s forecast through the use of Business Intelligence and Revenue Management applications. Conduct Weekly Yield Meetings, presenting the upcoming strategies for the different areas of opportunities. Elaborate the Shareholder’s Presentations. Oversee and constantly adapt pricing tactics and distribution plan for all distribution channels, in the context of competitor strategies and market fluctuations. Collaborate with the Director of Sales & Marketing in the strategic direction of the Sales Team by assisting the Sales Managers with their personal business plans and key account management. Produce reports and give feedback to support and evaluate hotel business strategies, besides give guidance to hotel’s Executive Team to develop long-term strategies to maximize profit. Monitor hotel’s effective use of systems, tools and procedures in areas of business intelligence, revenue management, inventory management and dynamic pricing to maximize the hotel competitive advantage in the marketplace. Actively participate in the formulation and submission of Annual Business Plan and Budgeting process. Out-perform direct competitors by winning market share with rational and competitive pricing. Experience with STR, TravelClick (Demand 360, Agency 360, Rate 360), Cognos, Hyperion, Delphi, Envision, Prio, eFlex, iDeaS and others. Part of the pre-opening team for Grand Hyatt Rio de Janeiro (436 keys) and Hyatt Place São José do Rio Preto (152 keys). Responsibilities included: research micro market/economic factors that will affect performance, finalize competitor set, pricing structure, channel strategies, product positioning, develop market segmentation strategies, pre-configuration of the CRS and RMS, establishing the Budget.
Genta Participações LtdaSócio Investidor
Sep. 2011São Paulo, Brazil
Grand Hyatt São PauloAssistant Revenue Manager
Feb. 2011 - Dec. 2014São Paulo Area, BrazilMy role consists in utilizing management skills and knowledge of hotel operations to contribute to the Revenue Strategy in maximizing revenue and bottom line profits. In my role, I provide full support to the Associate Director of Revenue, for example, on the formulation of Forecasts, Budget, Weekly Revenue Meetings, Shareholder’s Presentations and other duties. Additional responsibilities may include: oversee and constantly adapt pricing tactics for individuals in the context of competitor strategies and market fluctuations, blackout dates, inventory management, developing short-term tactics and providing guidance to team in order to increase revenues and to maximize profit, monitor STAR report, monitor and provide feedback on the hotel’s effective use of systems, tools and procedures, develop packages, set prices and fences, suggest RM strategies, pricing initiatives, extranet management for distribution channels, coordination of the annual rate loading process, recommend and implement the hotel’s pricing and distribution strategy, highlighting areas of opportunity and ensuring delivery and maintenance of optimum revenue management, pricing and distribution strategies on an ongoing basis. I'm also responsible to oversees the development, motivation, conduct performance evaluation and incentive plans of a team formed by 01 Reservations Supervisor, 05 Reservations Agents.
Grand Hyatt São PauloReservations Supervisor
Feb. 2010 - Feb. 2011São Paulo Area, BrazilMy job consists in working closely to the Revenue Manager, supporting him in his duties, as well as promoting a healthy environment and atmosphere on a team level, working as an "over the shoulder coach" and assisting team members in answering their day to day questions. Additional responsibilities may include: inventory management (large property with 470 rooms), overseeing the group sales and reservations process, monitoring lost business reports, updating and ensuring both price and availability accuracy across all distribution channels, monitoring incoming call volumes, conducting test calls on a monthly basis. I also provided support to Sales team on rate loading process and queries, recommendations in regards to pricing and distribution strategies. I was also responsible for the on-boarding process for new associates, for reinforcing best practices, training materials and overseeing the development and motivation of a team of 05 Reservations Agents.
Grand Hyatt São PauloSenior Market Analyst
Jun. 2007 - Jan. 2010São Paulo Area, BrazilI was responsible to assist the Revenue Manager in all relevant requests, putting into practice the planned strategies, providing competitive and market information. I was also responsible for running and monitoring performance reports and for collecting and analizing historical data (e.g. Market Segmentation, Client Segmentation, Booking Pace and others), for providing strategic information for the sales team, and for making recommendations in regards to pricing and distribution strategies. I was actively involved in several RM related routines and was responsible for updating the hotel´s RM reports and for bringing attention to any possible risks or opportunities, such as market trends, new developments and development of special packages, in order to maximize revenue. Additional responsibilities may include: assisting with inventory & forecasting for rooms, providing feedback on effective revenue management processes. My job demanded a heavy usage of Excel and Revenue Management related softwares, such as Cognos and Ideas. I Also took part in the implementation process of the Ideas software and assisted to disseminate the RM culture in the property.
Grand Hyatt São PauloReservations Agent
Mar. 2006 - May. 2007São Paulo Area, BrazilMy responsibilities included answering and responding to reservations enquiries for all Hyatt hotels worldwide, satisfying our guests with a professional selling and upselling technique, maximizing hotel revenues and customer satisfaction. Process reservations, changes, cancellations and requests for information through the Hyatt`s Reservations System and Hotel`s PMS (property management systems). Daily tasks also included reporting problems, taking accurate messages and handling complaints without delay, attempting to resolve complaints or problems promptly. I was also responsible for handling group reservations (managing changes to rooming lists, group room’s inventory, obtaining no-show and wash history, managing the inventory for individual call-in groups). By establishing professional and friendly contact with customers, I was selected to handle requests from some of the key accounts.
Grand Hyatt São PauloHuman Resources Senior Administrative Assistant
Sep. 2005 - Feb. 2006
Grande Hotel São Pedro - Hotel Escola SenacTrainee
Jul. 2005 - Jul. 2005
Grand Hyatt São PauloHuman Resources Trainee
Mar. 2005 - Aug. 2005
Walt Disney WorldInternational College Program
Nov. 2004 - Jan. 2005Lake Buena VistaSelling product outdoors on wagons while constantly interacting with our Guests; Strong cash handling with a cash register; Working independently; Preparing and delivering food and merchandise products; Stocking and replenishing food.
Hotéis TransaméricaFood & Beverage Trainee
Feb. 2004 - Nov. 2004São Paulo Area, BrazilThe program included a rotational schedule in all the Food and Beverage Division, including Bar, Restaurant, Room Service and Conference & Events. Responsibilities included: Welcome guests in a polite and friendly manner; Manage guest queries in a timely and efficient manner; Take and deliver customer orders; Up-sell with latest departmental incentives; Prepare set ups for tables and/or rooms; Follow cash handling procedures; Ensure cleanliness of work areas;
Consulth Jr Empresa Júnior SenacConsultant
Mar. 2003 - Mar. 2004
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