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Work Background
PublicisArt Director / Senior Designer
May. 2024New York, New York, United StatesAlongside the VP, helped spearhead the design and execution of assets across multiple platforms,
ensuring alignment with brand guidelines and enhancing Pfizer’s identity, resulting in a 76% increase in
production in Q4 2024.
RethinkArt Director
Jan. 2024 - Feb. 2024Directed the design and execution of digital assets for the gorilla campaign, aligning visual elements with brand guidelines and enhancing user experience, resulting in a 25% increase in website conversions.
wearefriends.studioPrincipal
Aug. 2023New York, New York, United StatesWe proudly embrace the ethos of "made by friends for friends," where every project is a journey filled with care, precision, and genuine passion for what we do. We foster an environment where every idea is welcome, every voice heard, and every perspective respected.
Optimist Inc.Art Director
Aug. 2022 - Dec. 2023Led the conceptualization and execution of design strategies for marketing campaigns and product launches, fostering cohesion across digital and print platforms by collaborating with copywriters and strategists; doubled engagement rates and accelerated market penetration. Conducted strategic direction and mentorship to junior designers, fostering a collaborative environment that led to the successful execution of impactful advertising campaigns.
Brand BureauArt Director
Jul. 2022 - Aug. 2022Championed the creation of design solutions aligned with marketing initiatives, achieving client goals through strategic planning and implementation, resulting in a 25% faster delivery. Orchestrated the development and upkeep of model packs and style guides for a global design team, ensuring brand consistency and efficiency.
McGarrah JesseeSenior Designer
Aug. 2021 - Jul. 2022Guided the creative process by implementing innovative design strategies throughout the entire creative process, from conceptualization to execution, for 3 brands and projects extending across platforms. Spearheaded cross-functional collaboration efforts with copywriters and strategists to ensure consistent brand messaging; implemented a unified communication strategy across all platforms.
Johnson & JohnsonSenior Brand Designer
Sep. 2020 - Jul. 2021Managed the execution of design specifications within development sprints, fostering a culture of innovation and efficiency that led to a 10% improvement in overall product quality. Produced high-quality visuals with Adobe Creative Suite, contributing to projects that improved product usability and clarity, increasing in customer satisfaction.
Shillington EducationSenior Graphic Design Teacher
Sep. 2017 - Sep. 2020Influenced students in delivering 10-day portfolio sprints, managing project execution and offering constructive feedback, culminating in the completion of 360+ projects by a cohort of 60+ students. Orchestrated interactive technical demos and design workshops for cross-functional teams; crafted industry-relevant course content, boosting student satisfaction and retention rates by 50%. Conceptualized and executed intensive UX and design thinking sessions that led to a 40% boost in student learning outcomes and a 50% reduction in course material comprehension time.
Creative Soldier NYSenior Graphic Designer
Jan. 2016 - Jul. 2017
Contacto+ProGraphic Designer
Feb. 2014 - Nov. 2015Graphic development for advertising campaigns, corporate events and branding.
In-ShellJunior Graphic Designer
Feb. 2012 - Dec. 2013Creative direction and Graphic development for websites, mobile campaigns and applications.
Alan Barba DesignCreative Director & Designer
Aug. 2010New York City Metropolitan AreaI specialize in human centered brand development that can adapt and create cohesive and effective design solutions across various platforms.
Comunicación Deportiva EFSI - ITESOJunior Graphic Designer
Aug. 2010 - Jul. 2012Graphic support for physical activity campaigns provided by Centro de Educación Física y Salud Integral at ITESO, Universidad Jesuita de Guadalajara.
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