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Work Background
AdlucentAccount Executive
Apr. 2022Remote
Promier Products Inc - LitezAll & Kodiak LightingCreative Director
Apr. 2021 - Apr. 2022
Accubow & Ozcut BroadheadsCreative Director
Apr. 2021 - Apr. 2022Manage and oversea all creative design, photo, video and web/email marketing content. Assessed and Re-Developed internal processes for successful packaging design from start to finish across all three companies Develop, Orchestrate and Implement marketing and re-marketing campaign strategies to increase overall revenue across all three companies Strengthen social media presence with organic creative content, scheduling and advertising Implement effective strategies for B2B clients to increase overall sales and revenue
Silverthorne HomebuildersMarketing Coordinator
Jan. 2019 - Apr. 2021Dekalb, IllinoisDevelop creative advertising content for various media outlets including print and digital Manage and maintain Zillow New Home Source model and spec home listings Redesigned and launched new website design(s) within first year Design develop and implement sub-brand (Elevated by Silverthorne) website within 6 months Increased AdRoll re-targeting impressions by 71% YTD Increased Google Ad CTR average to 3.01% from 2.13% in nine (9) months Increased website contact form submission by 60% YTD Spearhead implementation of new CRM system (Lasso) in less than 4 months Coordinate with vendor(s), client and internal team to successfully produce high-quality video productions for marketing and education resources
Grunt StyleDirector of Brand and Creative Development
Oct. 2018 - Dec. 2018San Antonio, Texas AreaDrive the evolution of the company brand and positioning, to ensure consistent messaging across all platforms to enable the successful achievement and acceleration of business results. Develop and drive brand strategy to manage, motivate, and retain the creation of a strong brand management and creative development team. Develop, implement, and oversee brand identity systems, guidelines, and standards, to ensure a consistent message across all platforms, involving but not limited too marketing and communication, design, events, and product development. Maintain a "One Team, One Fight" and "Esprit de Corps" culture throughout the creative development team and overall company.
Grunt StyleCreative Director
Dec. 2017 - Oct. 2018Manage the creation of marketing collateral, advertisements, promotions, and products through the graphic design, photography and digital media teams. Responsible for translating marketing objectives into creative strategies, designs, and plans to support the overall company strategic goal. Implement design and format standards and processes to produce consistent and high quality results. Encourage an environment for creative excellence and a "one team, one fight" culture.
Grunt StyleDirector of Club Grunt Style
Jan. 2017 - Oct. 2018Carol Stream, IllinoisSince 2014, Club Grunt Style, a t-shirt subscription service has been providing customers with a product that connects to their core beliefs. While managing a highly motivated team and overseeing the Club Grunt Style "voice", we were able to provide excellent customer experience, develop and execute core products for the monthly subscription as well as exclusive products for members only, identify and solve technical issues and reporting, and develop a highly successful marketing campaigns; resulting in growing Club Grunt Style from less than 6K members, to over 50K members generating recurring revenue of greater than $1MM per month, with a below industry average churn rate. Maintain and improve, the team reputation of excellence and esprit de corps, that meets the standards and ethos of Grunt Style LLC; Pride in Self, in Military, and in Country.
Grunt StyleClub Grunt Style Team Leader
Jul. 2016 - Dec. 2016Carol Stream, IllinoisLead a team of 4 highly motivated and talented individuals toward meeting company and department goals both set by my team and headquarters through successful marketing strategies and action plans. Establish a reputation for continuous team performance and esprit de corps, going above and beyond the call of duty throughout the tenure of the company.
Grunt StyleMarketing Graphic Designer
Oct. 2015 - Jul. 2016Carol Stream, IllinoisCreate compelling marketing propaganda to promote the company and events. Design website, social media, and printed material. Demonstrate multiple abilities by providing skills towards various departments. Website design and implementation.
Woodhaven AssociationInformation Publication Coordinator
Oct. 2013 - Jan. 2016Sublette, IllinoisEnhanced existing position by creating a more efficient workflow and processes. Refocused design and layout for monthly publication, The Leisure Times, for Property Owners
Authored Leisure Times and website information
Secured advertising partnerships with local business for The Leisure Times
Advanced social media growth utilizing strategic scheduling and becoming a go-to source of information for Property Owners
Fred Jones - An Illinois PortfolioGraphic Designer
Jan. 2013 - May. 2013Working along side, Fred Jones, responsibilities included the design and layout content for the book: An Illinois Portfolio; a compilation of artwork, poetry, and photographs by dozens of Illinois and Welsh artists and poets.
Western Illinois University Visual Productions CenterGraphic Designer - Intern
Sep. 2012 - May. 2013Macomb, IllinoisWork alongside a small team, utilizing knowledge of design concepts within a large format print shop to develop creative design solutions for various clients while attending school full time. Creation of products include but not limited to banners, enlarged photographs, wall clings, life size cut outs, posters, decals, etc. Collaborate with internal team to develop creative solutions and provide branding needs for various clients.
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