Dimitri Kalamoudacos - Product Manager, Mr D Food

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Work Background

Mr D FoodProduct Manager

Mar. 2023Cape Town, Western Cape, South AfricaMy Product Portfolio consists of Search, Discovery and Advertising across the MrD app and website.

Braintree by VoxProduct Manager

Jan. 2022 - Feb. 2023Johannesburg Metropolitan AreaOverview: Braintree is a Microsoft consultancy business with divisions in ERP, CE, Cloud & Modern Workplace and a Portfolio of internally built products designed to complement the Microsoft offering. Own product refers to technical developments the company has opted to productise to further return on investment and drive annuity revenue. Job Purpose: - Drive the product and business-planning process across cross-functional teams. - Analyse consumer needs, current market trends, and potential partnerships from an ROI and build vs buy perspective. - Assess current competitor offerings, seeking opportunities for differentiation. - Analyse product requirements and develop appropriate programs to ensure they are successfully achieved. - Develop, implement, and maintain production timelines across multiple departments. - Appraise new product ideas and strategise appropriate go-to-market plans.

Entrepreneur SuiteCo-Founder

Nov. 2020 - Jan. 2022Johannesburg Metropolitan AreaPitching & Partnerships I won support for further development of the Entrepreneur Suite product and business from the following entities: Innovate Durban, the NYDA, Akro Capital and AWS Activate [both financial and non-financial]. Innovative Solutioning & Research I Identified a gap in the market for a user-friendly digital stock management solution for micro-merchants and I went on to develop the business & revenue models for the product as the product moves onto monetisation. Over a period of 3 months, I assembled a team to build the Entrepreneur Suite product; the team included a graphic designer, app developer, web developer and external consultants. I then led the team in building and releasing the MVP. I researched the required service providers that would allow us to build a robust product as we scale and grow, especially in the areas of AI, mobile & data analytics. These services include Snowflake, AWS’s Sagemaker and Google Firebase services and peripherals. Product design I conducted many interviews with micro-retailers in multiple locations and markets to further understand their needs. I used a formal interview template which I shared beforehand and conducted a SWOT analysis during the interview. I designed the UI for the Suite product end-to-end, and composed the specification documents for both design requirements and functional requirements. I developed project plans, budget allocations and assembled the team for the Entrepreneur Suite project. I supported the development team in facilitating open communication to build trust and synergy in the team to ensure an agile development process. User-testing While bringing this solution to market, the MVP was piloted in two periods of 3 months in two geographic locations. In each environment, I would observe the product in action and interview users and communicate findings with the team for the next iteration.

AirosProduct Manager

Feb. 2018 - Dec. 2021South AfricaConsulting I spent a good amount of time as a strategic startup consultant. Consulting with startups and corporations, supporting them in the journey from problem to solution. I have been serving Innovate Durban and its startup pool as an ad-hoc consultant, where I support founders in creating business and revenue models through reflective conversation, business plan review and problem recognition. In addition, I provide strategic consulting to technical teams and guide them to identify the backlog of vital value-add product MVP features that they should focus on, allowing the team to quickly address market needs, test product-market fit, and then subsequently iterate on improving the solution. Innovative Solutioning & Research I drove the business case that saw Airos adopt Flutter as an app development framework to open a revenue opportunity, save costs and reduce project lead times. This solution was pivotal in building the Psyched and Catalyst products. Product Design I facilitated customer interviews to extract system requirements, UX design and product-market fit as the general interface between technology and business. I composed road maps and budgets and translated them into issue boards for the development and design teams using Trello. I designed UI prototypes to ensure the design and development teams clearly understood what was required of them as they entered the initial iterations. I supported the customer, as well as the development and design teams throughout the development and release stages, negotiating new requirements and working with the teams to prioritise the product backlog and testing efforts. User-testing: I played a vital role in actively supporting customers by setting up active feedback loops, assessing user feedback, analysing metrics via available analytics tools, communicating findings and recommendations to relevant stakeholders and planning updates.

AirosMarketing Manager

Jun. 2017 - Jan. 2018South AfricaMain Functions: Marketing Strategy New Business Development General Business Strategy Marketing Strategy Responsible for managing the budget to effectively invest in lead generating marketing efforts, such as search marketing, trade shows and networking events. New Business Development Working directly with marketing and sales departments to ensure leads seamlessly & timeously progress through the sales funnel. Managing customer satisfaction levels through customer research and reports. General Business Strategy Working with business leaders to develop a strategy that is customer-centric and scalable. Encouraging and developing innovation within the business to provide solutions both internally and for customers. Paid & Organic Digital Marketing: Responsible for writing copy, and visual design as well as search ads on Google Ads, Facebook Ads Manager, LinkedIn and Email, in conjunction with landing page design, conversion tracking and email marketing. Tools: Google Ads, Facebook Ads Manager, LinkedIn Ads, SendGrid, Google Analytics, Hubspot CRM, Google Workspace, Instagram, Adobe Photoshop and Adobe Premier Pro.

Hyperion Development South AfricaMarketing Manager

Feb. 2016 - Jun. 2017Durban Area, South AfricaMarketing Strategy I developed the marketing strategy to accurately present the Hyperion brand on all platforms and touchpoints in an effort to present a consistent brand promise. This strategy was executed through the following channels, social media, search and email marketing. New Business Development & Lead Generation I worked closely with the development team to develop lead forms to provide ample opportunity for website visitors to convert into leads. I was primarily responsible for developing the sales process that took Hyperion from 0 income to an average income of R 100 000.00 a month in a 6 month period. I established a new income opportunity in business to business sales and landed Hyperion’s first corporate client, SEACOM. I developed and implemented countless promotional campaigns designed to work in conjunction with the aforementioned lead forms to increase leads going in the sales funnel which played a vital role in new business development.

CHEPMarketing Intern

Apr. 2015 - Sep. 2015Durban Area, South AfricaProjects worked on: Marketing Strategy Assisted the sales and marketing team in : • Developing a marketing strategy to support the geographical expansion into Zambia. • Developing marketing strategy for the SME market of South Africa. Marketing Research • Designed a survey to understand the unique service needs of the SME market. Events • SAPICS– Research on the topic of Food Wastage and Malnutrition in Africa and compiled a presentation on behalf of country GM. • Enactus National Competition 2015 – represented CHEP at the stand for the duration of the event. • NSBC My business expo Cape Town – Coordinated and planned for CHEP’s presence at the event as well as designed marketing material (pull up banners and flyers). Press releases • Developed format and content for various articles in CHEPs first ever external newsletter. (On the Newsweaver platform) • Composed press release with regards to Net Promoter Score (NPS) on behalf of the company president. • Composed press release on behalf of the company president for the Logistic news achievers awards.

TelkomSales Promoter

Mar. 2015 - Mar. 2015Durban Area, South AfricaPromoter for an in – store activation for Telkom 12 - 22 March 2015

SADC advertisingMarketing Intern

Nov. 2014 - Dec. 2014Durban Area, South Africa

Daschner Designs (creative steal works)Salesman

Jul. 2014 - Jul. 2014Durban Area, South AfricaSalesman at the ECR house and garden show for Daschner Designs (creative steal works) 1 July – 10 July 2014