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Work Background
Whitney Hoefer LLCOwner
Aug. 2019I help top-performing women in Network Marketing manage their business so they can step more into leadership and grow their business faster!
Contract Furnishings, IncMarketing Communications Manager
Jul. 2018 - Nov. 2019Kansas City, Missouri• Develop and carry out the annual marketing communications plan that encompasses client acquisition and retention tactics such as email marketing, social media and targeted marketing
• Create new programs that market the services of Contract Furnishings to new under-served industries
• Manage all website development updates and oversee strategy • Support Sales Team in their efforts of developing targeted marketing campaigns in order to boost sales in certain vertical markets
GCSAAMarketing Manager
Mar. 2014 - Jul. 2018Lawrence, Kansas• Developed the marketing communications strategy, brand identity and various on-site materials for the annual Golf Industry Show to continually drive attendance numbers for the associations single largest revenue generating event
• Collaborated with internal departments, including Government Affairs, Professional Development and Membership Relations, to provide strategic recommendations and oversight in the creation of marketing plans and materials which helped to raise the profiles of various offered services and programs
• Assisted Marketing Director in developing and carrying out the annual business plan for the association in order to attain membership and retention goals
• Provided sales support by promoting various annual industry-sponsored programs, keeping the online media kit updated for advertisement-selling opportunities, and facilitating the fulfillment of exhibitor outreach mailings and sales sheets for the Golf Industry Show
• Communicated closely with external advertising agencies to advise the strategy and direction of creative materials and ensure messaging objectives were being met
• Monitored the branding and style of all outward-facing GCSAA materials to ensure items were consistently adhering to the brand style guide
GlynnDevinsAccount Executive
Jun. 2011 - Aug. 2013• Managed client expectations for deadlines, delivery dates and budgets
• Developed and supervised schedules for creative jobs including website enhancements, print advertisements, collateral materials and direct mail
• Communicated consistently with clients to build harmonious relationships and effectively reach objectives
• Delegated discretionary tasks to Assistant Account Executive team member
• Prepared monthly billing statements and provided detailed budget spreadsheets of expenses incurred
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