Red BullCulture Marketing Manager
Mar. 2013 - Jan. 2015Colombia» Directed strategy and projects at all stages, including conceptual planning, schedule management, execution and reporting for 9 markets (Guatemala, Costa Rica, Panamá, Cuba, Jamaica, Dominican Republic, Colombia, Bolivia y Perú). » Coordinated innovative strategies with the local teams to accomplish objectives and boost long-term relationships with key artists and music industry influencers. » Collaborated with senior sales, brand, communications and other business development executives to develop culture marketing initiatives in all 9 markets. » Reduced marketing costs by integrating new tools for communication between agency and country teams, monitoring budgets, and developing protocol. » Worked closely with other Culture Marketing Managers and Field Marketing Managers to find international opportunities for the artists we supported, for 2 consecutive years all artists travel to events hosted by Red Bull in other countries.