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Work Background
Worldwide Fruit LimitedCommercial Specialist
May. 2023 - Feb. 2025Spalding, England, United KingdomRebuilding and Leading Strategic Customer Partnerships | Driving Growth & Profitability Spearheaded the transformation of the commercial relationship with the business’s largest customer, fostering collaboration, trust, and a partnership-driven approach. Focused on profitable sales, operational efficiency, and delivering premium fruit varieties while navigating inflation challenges. Led a team to work smarter, drive change, and recover profitability after two years of decline. Key Achievements:
✅ Implemented a strategic approach, enhancing customer collaboration.
✅ Secured inflation-aligned pricing through successful negotiations.
✅ Delivered 2-4pp weekly margin increases.
✅ Shifted from weekly to quarterly pricing, improving cash flow management.
✅ Introduced new cost models, integrating direct sourcing and currency hedging.
✅ Secured 100% avocado supply, increasing revenue by £9m and net profit by £500k.
✅ Developed team structure, objectives, and customer engagement. Always open to sharing insights and exploring new opportunities—let’s connect! 🚀
FLAMINGO FLOWERS LTD.Head of Gifting
Apr. 2022 - Apr. 2023Spalding, England, United KingdomLed business strategy, ensuring leadership support and implementing category management to drive growth with existing and new customers. Maintained clear forecasting and communication while mitigating the Cost-of-Living crisis through cross-functional collaboration. Focused on team motivation, development, and well-being while fostering a unified business approach. Key Accomplishments: Reconciled past stock movements and implemented new procedures to prevent errors.
Enhanced customer communication and risk management.
Introduced new tracking systems to optimize sales and limit excess stock.
Improved stock and component tracking for better cash flow.
Increased gross margin by 2 percentage points across all business areas.
FLAMINGO FLOWERS LTD.Commercial Specialist
Dec. 2021 - Apr. 2022Spalding, England, United KingdomLead on M&S for flowers. £35m turnover. Drive through significant cost increases whilst identifying appropriate mitigation. Negotiating key period volumes – Christmas, Valentines Day, Spring and Mother’s Day.
Identifying and recommending profit improvement plans and processes, delivering over £500k margin benefit.
FLAMINGO FLOWERS LTD.Interim Commercial Manager
Dec. 2021Spalding, England, United KingdomCurrently FTC at Flamingo helping on the M&S account. Thoroughly enjoying it, great people and great industry. Contact me for more information if you need it.
ORCHARD HOUSE FOODS LIMITEDCommercial Director
Jul. 2017 - Sep. 2021Corby, Northamptonshire, United Kingdom- Driving the end-to-end process of restructuring the company and leading the in-depth business transformation to enable a successful sale: Finalised January 2021
- Managing relationships with major Food Service and Retail customers: Total turnover of £155M across 3 categories
- Designing, developing, and implementing a new business strategy to drive profitability by a heavy focus on contract renegotiation and compliance through rigorous controls
- Serving as the key player in securing £1M in price increases while simultaneously removing a dedicated facility and retaining a Top 10 Supplier status
- Delivering 4pp EBITDA increase - Driving the Freshly Squeezed Juice Rebranding effort: New brand concept introduced in 2019
- Building best in class Commercial, Development, and Marketing function: Leading a multi-functional team of 29 (direct and indirect reports)
BakkavorHead of Commercial
Jan. 2016 - Jun. 2017Lincolnshire/London- Designed and implemented a powerful commercial strategy, contributed to the definition of sustainable long-term group objectives, and ensured full alignment across Commercial, Development, and Marketing functions
- Managed relationships and negotiated financial aspects of multiple high-value contracts across 7 major retailers (18 categories) with a total turnover of £330M
- Maintained a robust client portfolio, being personally accountable for revenue growth: Secured the Strategic Partner position with Sainsbury’s by closing a high-value 5-year supply deal, acquired a 3-year Meal Solutions contract for Waitrose, and launched 2 new sales channels worth over £6M / year
- Led and developed a dynamic, diverse team of 13, enabled the team to reach challenging targets by monitoring performance, providing individualised support, and mentoring high-potential individuals
- Maintained keen commercial awareness to identify potential business opportunities and market trends, and to develop a portfolio of key clients further
BakkavorCommercial Development Controller
May. 2010 - Dec. 2015Lincolnshire/London- Held full responsibility for managing the partnerships with 5 major retailers: 5 categories with a total turnover of £150M, margin improvements up to 5pp
- Successfully secured and negotiated a 3-year contract with Sainsbury's: Sole supplier for the Dressed Salad category, taking over 40% of existing competitor's business - Originated the Food Service Supplier initiative: Gained entry into a national coffee chain - Caffe Nero
- Built and led a diverse, high-performance team of 46 (5 direct reports), effectively coached and mentored team members to exceed both individual and team revenue targets and introduced the 3R methodology (review, recognise, retain)
- Developed partnerships with C-level stakeholders and key decision-makers within high-profile retail brands, created new revenue streams and held full P&L responsibility for the commercial performance of the business
BakkavorSenior Commercial Manager
Sep. 2008 - Apr. 2010Lincolnshire/LondonHeaded business relationships with Sainsbury’s and Waitrose. Formulated business strategies for each retailer. Negotiated and influenced price position and translated 12 month plans into Commercial briefs for Development. CUSTOMERS:
Waitrose, Sainsbury's
CATEGORIES:
Dips & Houmous, Dressed Salads, Soup, Sauce KEY ACCOMPLISHMENTS:
Successfully managed 2 major retailers on 2 sites over 4 categories as well as control groups total Houmous business. Total circa £90m turnover. Dealt with 1 employee directly reporting in and 2 indirectly.
BakkavorCommercial Manager
May. 2006 - Aug. 2009LincolnshireResponsible for tactical customers for Welland Fresh Foods and Bourne Stir Fry CUSTOMERS:
Somerfield, Morrisons, Asda
CATEGORIES:
Dips & Dressings, Stir Fry
BakkavorAccount Manager
Aug. 2002 - Apr. 2006LincolnshireResponsible for Somerfield for Bourne Stir Fry and Tilmanstone Salads
Bakkavor Planner/Planning Supervisor
Feb. 1998 - Jul. 2002Bourne, England, United KingdomPlanning factory from Prep to outload
BakkavorPlanner/Planning Supervisor
Feb. 1998 - Jul. 2002Bourne, England, United KingdomPlanning factory from Prep to outload
American ExpressManagement Information Consultant
Jan. 1988 - Jan. 1998Peterborough/BrightonAmerican Express provide business travel services for major corporations, my role was working with major clients ensuring they were maximising the deals they had with any given carrier. For instance a company such as Ford would spend over £1m per month travelling between the USA and UK, they would have deals in place with airlines such as American and Delta, I performed analysis of all their travel and highlighted where deals were not being used at their best and made recommendations on how this could be rectified.
Worldwide Fruit Limited
Spalding, England, United Kingdom
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