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Work Background
Multi-HyphenatesMulti-Hyphenates Coach | Community Builder
Jan. 2024Our vision: At The Multi-Hyphenates, we're building more than a community — we're creating an ecosystem where creative professionals can network, learn and thrive. Through our three core pillars — Community, Management, and Talent Roster — we support the next generation of multi-hyphenate talent in shaping culture, not just participating in it. Whether you're a DJ/Designer, Founder/Filmmaker, or Athlete/Activist, we exist to support all your intersections. The Multi-Hyphenates is your space to turn your passions into a paycheck. Our Mission: To empower multidisciplinary professionals who don't fit into a box, to build cohesive, transformative careers.
Ananse AfricaSocial Media Marketing Consultant
Oct. 2020 - Mar. 2022City of Johannesburg, Gauteng, South Africa
AfroFuture FestivalEvent Programming: Africa Lead
Aug. 2019Ghana-Manage and curate the AfroFuture Afro Expo, a two-week event dedicated to community building and expanding the Afrofuture platform beyond traditional festival boundaries. -Identify and explore partnership opportunities with relevant organisations, brands, and influencers to increase brand awareness and reach a captive audience. -Build a bridge between the local Ghanaian community and the diaspora, creating networking opportunities and sharing knowledge and skills to help attendees become an integral part of the dynamic Afrofuture community.
AWAY TO AFRICASocial Media Marketing Strategist
Apr. 2019 - Jan. 2022Africa-focused Travel and Tourism Destination Management Company
Brand ConversationalistsFounder | Brand Strategist
Jan. 2019THE BRAND CONVERSATIONALISTS are an Africa-based agency envisioned by two Black British Women, passionate about representation, marketing and storytelling. We a Creative Consultancy that focuses on strategic support for brands entering the African Market.
Attacq LimitedRetail Director
Jan. 2016 - Dec. 2018City of Johannesburg, Gauteng, South Africa- Negotiated experiential partnership with and consequently spearheaded brand partnership with Mini Cooper - Led 3 core projects and analyzed data to identify opportunities for improvement - Maintained energy and enthusiasm in a fast-paced 50 shop front market-style environment - Drove operational improvements which resulted in 50% improved profit margins - Developed and implemented 50 unit retail hub's brand strategy
MediaComContent Lead
Jul. 2014 - Sep. 2016City of Johannesburg, Gauteng, South Africa- Negotiated editorial partnerships for VW, Coca-Cola accounts business growth - Repackaged client briefs to tell great stories across social media platforms - Created online forms to mine consumer buying behavioral data - Analyzed conversion and bounce rates to measure the success of content - Ideated dynamic branded content pieces for clients to drive consumer brand awareness
MSC BoutiqueWomenswear Boutique Owner
Apr. 2011 - Aug. 2014Johannesburg Metropolitan AreaWomenswear boutique specialising in high street trends: A brick and mortar store that pivoted into an eCommerce store after 3 years Key Accomplishments: - Secured 6-month styling contract with Bonang Matheba, top South African TV personality for the number 1 South African live music show - Enhanced profit growth from 0K to R15K monthly through social media and online eCommerce systems - Secured sponsorship deals with Rimmel and Maybelline
Contempo LimitedMarketing Manager
Apr. 2011 - Jul. 2012City of Johannesburg, Gauteng, South Africa
DUNNS CLOTHINGMarketing Manager
Dec. 2009 - Jan. 2011City of Johannesburg, Gauteng, South Africa
Ted BakerVisual Merchandiser
Nov. 2007 - Aug. 2009London, England, United Kingdom
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