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Work Background
ValtechHead of Strategy | Americas
Jun. 2024As Head of Strategy at Valtech, I lead strategic initiatives and drive growth across the Americas for a $100M+ portfolio, supporting unified commerce ecosystems that generate billions in annual sales. I provide executive leadership to a high-performing team of global consultants and experts in data enablement, AI transformation, commerce, cloud, IT, martech, and enterprise transformation. My leadership spans diverse industries, including retail, CPG, luxury, and B2B, where I empower clients with strategic insights and operational excellence. With deep expertise in both national and global markets, I focus on creating transformative solutions that future-proof businesses. I bridge strategic leadership, business development, account executive management, and governance, ensuring seamless execution of initiatives that deliver measurable impact. My role is centered on driving innovation, scalability, and efficiency to help organizations exceed their objectives and unlock new growth opportunities. Key Expertise: Business Development & Account Management: Lead initiatives that enhance client relationships, grow portfolios, and maintain long-term success in highly competitive industries. Global Strategy Leadership: Oversee cross-functional teams to drive commerce strategy, leveraging market trends, consumer behavior, and technology innovation to unlock new growth avenues. Digital Transformation & Innovation: Guide global clients through complex digital transformations, focusing on aligning digital strategies with evolving customer needs and market demands. Governance & Operational Excellence: Key executive in a governance frameworks that ensure strategic innovation, strong oversight, and scalable results across the region and corporation. Through a career built on delivering results and fostering collaborative, high-growth environments, I continue to support organizations in thriving in the evolving digital landscape, always with a focus on long-term success.
ValtechDirector Principal - Strategy | Commerce Consulting division Americas
Nov. 2022 - Sep. 2024Montreal, Quebec, CanadaAs the Director for the Commerce Consulting Division in the Americas at Valtech, I helm a dynamic team of over 50 professionals within a global enterprise structure. My operational leadership is grounded in strategic insights and robust management practices that ensure alignment with international standards and business objectives. With a track record of maintaining consistent 25% growth quarter over quarter, I develop and execute strategies that emphasize efficiency, innovation, and scalability. Collaborating across various disciplines, I foster a culture of excellence, guiding the division to excel in digital transformation fields. My role underscores a commitment to operational integrity, seamless integration within the global framework, and the ongoing growth and profitability of our clients, making a significant contribution to global leadership in the industry. Operations & Growth Management: Lead the division's operations to provide effective problem-solving assistance and achieve high levels of performance within budget parameters, all while fostering a culture of collaboration and excellence. Financial Profitability: Monitor and drive key performance indicators to ensure compliance with operational and budgetary standards, directly contributing to the financial success of the division. Team Leadership: Work closely with Practice Directors to evaluate team roles, support talent development, and create processes that promote interdisciplinary collaboration. Strategic Alignment: Collaborate with global Operations to align commercial agreements, propose operational improvements, and lead transformational initiatives that make a lasting impact on the organization. My role is not just about meeting targets; it's about growing the business, nurturing talent, and ensuring that we continue to provide top-notch services to our clients. I continue to drive the success of our division and contribute to Valtech's reputation as a leader in the field.
O2 WebSenior Ecommerce Growth Strategist
Aug. 2022 - Nov. 2022Development of strategies and optimization of omnichannel e-commerce endeavours - Growth, profitability, CRO, SEM, UI & UX optimization, personalized marketing and so on. Analysis and strategic planning of new technology implementation (PIM, ERP, DAM, PWA, ...) Assist and collaborate with various teams in a business agile mindset acting as a specialist in e-commerce and growth. - Develop and maintain quarterly and monthly forecasts for strategy customers
- Lead quarterly, monthly, and weekly cross-channel strategy sessions to set priorities and growth
- Analytic processes to define expectations, inform decision-making, recommend ecommerce strategies.
- Develop roadmaps and strategic planning for mid and long-term growth e-commerce strategies - Validate numbers, insights, and priorities in weekly client recaps
- Assist the various production teams as a specialist to help bring value in their sprint deliverables
- Analyse, develop strategies with UX-UI teams and stakeholders during discovery phases on projects.
- Provide guidance to clients and ensure value and optimization is at the core of their planning
- Analyse et develop strategic planning to help sales and growth team in new opportunities endeavours
- Prepare quarterly reviews/strategy decks for strategy clients
- Advise on best practices and growth opportunities
Coleman ResearchVenture Ecommerce Expert Consultant - Online global marketplaces, Saas, B2B, DTC, B2C
Jan. 2017As a Senior E-commerce Consultant and a recognized expert in venture commerce, my specialization lies at the intersection of online marketplace landscape, B2B/B2C growth strategies, design resources, and SaaS project development. My focus extends to aiding hedge fund and VC analysts in constructing robust data models tailored for investors with keen interests in the ever-evolving global e-commerce landscape. With an in-depth understanding of global marketplaces, SaaS platforms, and both B2B and B2C structures, I offer: Strategic Insights: A seasoned perspective on market trends, growth opportunities, and risk assessment, vital for investment decision-making. Data Modeling Expertise: Collaborative development of comprehensive data models that reflect an accurate understanding of the global e-commerce environment, providing investors with actionable insights. Consultative Leadership: Guidance on portfolio diversification, investment strategies, and market positioning, leveraging years of industry experience. Technology Alignment: Leadership in the design and implementation of SaaS solutions, aligning technological innovation with business objectives. Cross-Functional Collaboration: Facilitation of meaningful partnerships between investors, analysts, and industry stakeholders to foster aligned growth and sustainable profitability. My role transcends traditional e-commerce consultancy; it encompasses a nuanced understanding of investment dynamics in global marketplaces. I stand as a bridge between the investment community and the e-commerce world, ensuring that strategic decisions are rooted in data-driven insights, comprehensive market analysis, and an unwavering commitment to value creation.
Triasun CreativeChief Digital Officer at Triasun Creative
Jan. 2013Montreal, Quebec, CanadaAs Chief Digital Officer of a cutting-edge company specializing in e-commerce brands and digital products, I have been instrumental in building a strong international team structure and scaling digital projects across the globe. My tenure has been marked by the strategic development of design resources for a worldwide audience, encompassing various online B2B and B2C projects, and forming significant partnerships in manufacturing, distribution and Saas spheres. A crowning achievement includes the launch of a top-selling stock illustration platform in the commercial design and digital art market segments. My leadership spans over a decade, crafting successful e-commerce business strategies for both B2B and B2C spheres, with a dedicated focus on ensuring profitability. Strategic Leadership: Craft and execute long and short-term growth strategies that align with global market trends and organizational goals.
Brand Development: Define and articulate brand messaging to attract and retain a diversified customer base.
Financial Oversight: Develop and manage comprehensive budgets for marketing, operations, and technology, meeting revenue and profit targets.
Team Building & Management: Recruit, manage, and develop international agile teams to ensure continuity and growth in eCommerce project development, fostering a culture of success.
Operations Excellence: Oversee operations with a commitment to customer satisfaction, maintaining the highest standards in product and service delivery.
My role as Chief Digital Officer isn't confined to business growth alone; it extends to inspiring innovation, promoting a collaborative international culture, and ensuring the seamless scaling of digital projects. With a robust focus on profitability, I've played a vital part in shaping our organization's success in the competitive global digital landscape.
Galion Engineering consulting inc.Vice President Business Development
Sep. 2011 - Sep. 2013Saint-JérômeParticipate in governance and monitoring of execution of the business development initiatives to ensure business performance and compliance. Develop new market initiatives. Scale the business with an agile mindset. - Participate in creating, leading, implementing and managing Global business initiatives.
- Short- and long-term growth initiatives with a primary focus on revenue generation.
- Analyze and distribute internal and external key performance indicators and client-provided data.
- Develop new market initiatives and assess business opportunities. - Participate in leading initiatives in sourcing, managing and implementing new business opportunities.
- Participate in governance and monitoring of execution of the business development initiatives.
- Perform financial feasibility studies and recommend new business opportunities.
- Identify market, client and industry trends that impact the growth plans and recommend solutions.
- Organize, create and present ideas effectively, and concisely to all levels of management.
Osaga design Inc.Online growth ecommerce consultant, Web marketer
Jun. 2008 - Dec. 2011Ecommerce Web development and internet marketing, (seo, sem, cro, scaling, growth, web marketing) . Implement marketing strategy, business development, corporate image. Art direction of various advertising campaign projects. Through various corporate clients:
- Management of advertising campaigns
- Budget analysis
- Web marketing development
- Artistic direction
- Analysis of objectives
- Marketing strategy development
- Media placement
Pazzapa IncSales and Marketing Director
Jan. 2008 - Aug. 2011
BellSales & Marketing Bell Canada
Jan. 2006 - Jan. 2008
TristanStyle.comVentes & Marketing
Jan. 2004 - Jan. 2006
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