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Work Background
TransferXOMarketing Director
Jan. 2023 - Jul. 2025Led product and marketing teams in developing and executing impactful strategies and campaigns for a FinTech company. Utilised analytics tools and A/B testing to boost sales conversion across 10+ product offerings.
Key achievements: 20,000+ monthly web visitors, $2M+ in transactions, 1,000+ app downloads, and 16k+ active users post launch.
● Coordinated marketing campaigns—including emails, Ads, SEO, and outreach—to increase web traffic.
● Achieved a 65% uplift in sales conversions within 6 months post-launch through optimised email campaigns.
● Drove a 75% increase in new website visitors within 3 months using SEO, content strategy, and Google Analytics.
EYSenior Consultant, Agile and Product Management
Sep. 2022London, England, United KingdomLead Business Analyst
Implemented a Train Scheduling Solution (ATTUne) to handle the creation of train plans, shifts, network model data, and train schedules.
● Engaged 20+ stakeholders to capture user stories and acceptance criteria, aligning cross-functional teams and accelerating feature delivery while reducing rework.
● Achieved 100% test coverage by documenting comprehensive test cases mapped to user stories, enabling seamless UAT. Product Owner — Public Sector Client (Transportation)
Partnered with 30+ consultants to deliver data services enhancing road safety and connectivity, including APIs for real-time road closures, status updates, diversion routes, and roadside alerts.
● Facilitated 10+ workshops, interviews, and focus groups to elicit user needs; translated insights into 50+ user stories and acceptance criteria within an agile delivery framework. Microsoft Purview Business Analyst — Public Sector Client (Transportation)
Delivered comprehensive business analysis artefacts for Microsoft Purview Records Management and Data Lifecycle Management, enabling automated retention labelling and records disposal across 35,000+ SharePoint sites.
● Led 5 cross-functional discovery workshops to assess pain points, document current vs. target states, and shape the digital records management strategy.
● Developed a robust use case model incorporating 10+ scenarios and inputs from 20+ stakeholders to map solution-stakeholder interactions.
● Led end-to-end requirements gathering and analysis, consolidating feedback from 20+ stakeholders to align solution design with business needs and regulatory compliance. Data & Analytics Lead — Consumer Goods Company
Led data analysis for a supply chain strategy project, leveraging advanced Excel to model, visualise, and extract insights from cross-functional business data—improving tracking and optimisation of spend across manufacturing, logistics, and finance functions.
Go2SolveSenior Business Analyst / ERP Project Manager
Jan. 2021 - Aug. 2022Lagos, NigeriaManaged a $2 million portfolio delivering enterprise Microsoft Dynamics 365 ERP (AX 2012, Finance & Operations, Business Central) and CE (Sales, Customer Service, and Field Operations) solutions across 3 clients in 2 industry sectors, impacting 5,000+ users. ● Led a cross-functional team of 10+ consultants and 2 business analysts to deploy Microsoft Dynamics NAV 2018 for an investment management firm—delivered on time within 10 months.
● Managed 5+ consultants to implement Dynamics 365 CRM across 10+ African countries for a major commercial bank, achieving $300K+ in annual cost savings.
● Oversaw user acceptance testing for 3 projects; documented 500+ test cases and led defect resolution and training efforts—cut UAT cycle time by 30%.
● Mentored 3 business analysts in documentation, testing, and project coordination, improving the quality and consistency of project outputs.
● Performed software audit on 12+ modules of Microsoft Dynamics 365 F&O, identifying process inefficiencies and improving turnaround time by 60%.
KPMG NigeriaAssociate, Technology Advisory
Sep. 2018 - Dec. 2020Lagos, NigeriaPMO / Business / Test Analyst — Financial Services Client
Collaborated with 15+ consultants to deliver the first-ever MS Dynamics 365 F&O rollout in the African banking sector, spanning 10+ countries and the UK; executed over 3 waves across 2+ years, driving $6.5M in cost savings.
● Led 15+ requirement gathering workshops with 50+ participants to capture user requirements and document user stories using agile methodologies.
● Trained 100+ business users on test case development, test execution, and defect management to ensure a seamless UAT experience while executing test cases and identifying bugs.
● Tracked, analysed, and communicated status of test plans, test execution results, and FT/UAT defects to key stakeholders by leveraging MS Excel and Power BI.
● Delivered hyper-care support to 8,000+ users post-launch, boosting ERP adoption and operational stability. Lead IT Auditor — Public Sector Client (Law Enforcement)
Conducted Information Systems audits for financial services and consumer goods clients, ensuring compliance across critical business applications. ● Conducted IT risk assessments on Treasury, Loans, and Deposits systems, evaluating security controls such as input validation and segregation of duties (maker-checker), reducing potential vulnerabilities by 30%.
● Performed compliance gap analyses by benchmarking client IT policies against COBIT 5 and ISO 27001/2 standards, improving policy alignment by 40% and strengthening overall information security posture. Data Protection / Compliance Auditor — Consumer Goods Company
Led a team of four (4) consultants on a data protection audit for a global consumer goods company, evaluating compliance with Nigeria Data Protection Regulation (NDPR).
● Identified compliance gaps by auditing policies, processes, security controls, and third-party contracts, enabling targeted remediation to meet NDPR requirements.
Fife Global Publishing LLCDigital Marketing Manager
Jul. 2017 - Aug. 2018RemotePerformed thorough keyword research using SEO tools (MozExplorer, Ahrefs, and Alexa) to optimize web pages thereby driving maximum organic web traffic. Increased brand presence by 30% by monitoring all Fife Global’s social media accounts (Facebook, LinkedIn, Pinterest, and Twitter). • Spearheaded email marketing programs using Mailchimp, resulting in a 65% increase in conversion rate over previous sporadic email blasts.
• Skyrocketed website visits by 55%, new visitors by 81%, and visits originating from organic traffic.
• Analyzed 20+ blog posts; utilizing Google Analytics and search console to improve web traffic.
• Coordinated the implementation of marketing campaigns including email campaigns, Facebook promotions, outreach, and marketing initiatives that increased web traffic and SEO performance by 20% in 2 months.
• Managed all corporate social media accounts and web pages to ensure positive online presence and increased brand awareness by 40% using Pinterest, Twitter, and Facebook for Business that connected over 10,000 audiences within 3 months.
• Developed SEO strategies for clients based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors that contributed to developing a successful SEO campaign; attained 1st position in organic search for 150 out of 175 keywords
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