Pedro Machado Borges - Founder & CEO, Upgrade Corporation

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Work Background

Upgrade CorporationFounder & CEO

Feb. 2016Lisbon, PortugalOur mission: to empower businesses like yours with carefully crafted strategies that guarantee sustainable growth and prosperity. Elevate Your Business with Tailored Excellence. Our expertise spans: • Identifying problems: Pinpoint and address critical issues hindering your business growth. • Applying Solutions with Strategic Precision: Implement targeted resolutions with expert guidance. • Market analysis and strategic positioning: Gain a competitive edge with insightful market insights. • Client satisfaction and retention strategies: Build lasting relationships and drive loyalty. • Staff training and development: Empower your team with the skills they need to excel. • Process optimization: Streamline operations for efficiency and productivity. Partner with Upgrade to Achieve Operational Excellence. Take the first step towards maximizing your business potential. Contact us now to schedule a consultation. Invest in Your Success Today. 📧: upgrade@anything-corporation.com Upgrade: Transforming today, thriving tomorrow. #BusinessConsulting #OperationalExcellence #ClientSatisfaction

Sofia Leite Borges & Associates - Law FirmCo-Founder & Trusted Advisor

Feb. 2016 - Jul. 2022Lisbon, PortugalSofia Leite Borges & Associates is a leading Banking and Financial law firm in Portugal specializing in Banking, Capital Markets, Insurance, commercial, corporate, and tax law. Acting as co-founder and trusted advisor Pedro was instrumental in shaping the firm's trajectory, playing a pivotal role in solidifying its position as a distinguished brand in financial law. Pedro collaborated closely with the main partner, Sofia Leite Borges, to define and execute the firm’s global business strategy. He played a pivotal role in crafting the firm’s vision, spearheading strategic initiatives, and establishing its foundations for sustainable growth. Directed efforts in marketing, HR, and business development, positioning the firm as a competitive player in the financial and legal sectors. Recognized for strategic foresight, operational expertise, and a results-driven approach that contributed to the firm’s expansion and market recognition.

WLWP - Worldwide Luxury Wedding PhotographyFounder & CEO

Jan. 2014 - Dec. 2021WorldwideAt WLWP, we understand that your wedding day is a once-in-a-lifetime event, deserving of the utmost care, attention, and artistry. As a premier luxury wedding photography agency, we specialize in capturing the timeless elegance, beauty, and emotions of your special day, ensuring that every moment is preserved in stunning detail. Our team of skilled photographers is dedicated to delivering an unparalleled experience, blending creativity with professionalism to exceed your highest expectations. With a commitment to excellence and a passion for storytelling, we strive to create breathtaking images that will be cherished for generations to come. Whether you’re planning an intimate ceremony or a lavish celebration in exotic destinations around the globe, WLWP is your trusted partner in capturing the essence of your love story. From the tender moments shared between the bride and groom to the joyous celebrations with family and friends, we are there to document every precious moment with precision and artistry. Experience the luxury of timeless wedding photography with WLWP. Contact us today to learn more about our services and to discuss how we can bring your vision to life. Crafting Timeless Tales of Love - Your love story deserves to be told with elegance, style, and sophistication. Trust WLWP to capture the magic of your wedding day and create memories that will last a lifetime. Let WLWP be a part of your love story. 📧 : weddings@anything-corporation.com

Meio Forte - Promotion and AdvertisingDirector of Production

Oct. 2007 - Dec. 2008Lisbon, PortugalServed as Director of Production at Meio Forte, overseeing the execution of diverse advertising campaigns for renowned brands in Portugal. Managed all aspects of production, ensuring seamless coordination and delivery of high-quality promotional events. Collaborated with creative teams, clients, and vendors to meet project objectives, maintain timelines, and deliver impactful results that strengthened brand visibility and engagement.

TRANSGLOBAL | Design & New MediaCreative Director

Jul. 2006 - Dec. 2006Worked as Head of Design and Production, specializing in the development of advertising magazines and directories. Led the creation of visually striking brand identities for small and medium-sized enterprises featured in Portuguese district directories. Oversaw design and production processes, ensuring high-quality deliverables that effectively represented client brands and enhanced their market presence.

CupidoCopywriter

Jan. 2006 - Jun. 2006Lisbon, PortugalWorked as a Junior Copywriter at Cupido, a leading advertising agency in Lisbon. Contributed to creative campaigns for renowned clients such as Casal Garcia, Cofidis, Grupo Aveleda, and Tele2, among others. Played a key role in developing compelling copy and creative concepts that aligned with client objectives and elevated brand messaging.

The B FactorFounder & CEO

Nov. 2003 - Oct. 2009Lisbon, PortugalThe B Factor, a leading special events and PR agency based in Lisbon, Portugal, specializing in creating high-impact events and executing innovative public relations strategies. In addition to leading The B Factor, Pedro held prominent roles in Lisbon’s and the Algarve’s top nightlife venues, contributing to their growth and reputation through strategic management and event planning. These roles included: General Manager, Trigonometria Club (Summer 2004) Public Relations, Musicais Lisboa & Lua Club (2005–2006) General Manager, Spot Albufeira and Public Relations, Casa do Castelo Club (Summer 2006) Co-Founder & Managing Director, Studio Club (T-Club Lisboa) (2007) Co-Founder & Managing Director, Rocks Club (ABS) (2008) At The B Factor, Pedro was instrumental in shaping the agency’s strategic direction, delivering exceptional events, and building a strong market presence. His work combined creativity, precision, and strategic insight to produce unforgettable experiences for clients and audiences alike.

Anything CorporationFounder & CEO

Sep. 2001Lisbon, PortugalAt Anything Corporation, we specialize in unleashing the power of multidisciplinary media, mastering content creation, marketing strategy, and image management to empower brands with creativity and innovation. Established in New York in September 2001, our agency has been a trusted ally to a diverse clientele, including esteemed names like Mercedes-Benz, Sonae, and Tatler. Led by Pedro Machado Borges, our team prides itself on delivering exceptional results across various industries, from art and fashion to sports and entertainment. Our portfolio boasts collaborations with renowned institutions such as MAM - Museu de Arte Moderna do Rio de Janeiro, Teatro São Carlos, and Sport Lisboa e Benfica, reflecting our commitment to excellence and innovation. Moreover, our dedication extends beyond professional endeavors, as we actively support local communities and organizations through partnerships with Earth Group, Refood, and Câmara Municipal de Cascais. Explore the limitless possibilities with Anything Corporation and experience the transformative power of effective media solutions. Contact us today to discuss your project and elevate your brand to new heights. Unleash Your Potential with Anything Corporation. 📧: info@anything-corporation.com

SOLO ™Founder & CEO

Sep. 2001 - Aug. 2021Lisbon, Portugal

Pedro Machado BorgesVisual Artist, Photographer & Film Director

Sep. 1994Lisbon Area, PortugalPedro Machado Borges, (Seth Solo) is a world-renowned Photographer and Film Director with a career spanning over three decades. Starting his photographic journey at 14, he honed his skills alongside master photographers in the fashion and film industries globally. At 21, while in New York, Pedro witnessed the World Trade Center attacks, an event that shaped his life and inspired him to create the concept of “Anything Corporation” offering high-end imagery for elite clients. Pedro's work has earned prestigious accolades, including the Sony Photography Awards (2010), the European Commission Photography Award (2011), and the National Geographic Award (2012). He has collaborated with renowned brands like Mercedes-Benz, Vogue, and National Geographic, producing exceptional visuals across advertising, fashion, arts, and entertainment. His artistic endeavors have been showcased in esteemed institutions such as the Museu de Arte Moderna do Rio de Janeiro and Teatro São Carlos. Pedro's studios in Lisbon have fostered creativity and collaboration within the photography community. Beyond his professional achievements, Pedro supports philanthropic initiatives, including Earth Water and Refood. His enduring passion for visual storytelling has cemented his status as an influential figure in photography and film, inspiring audiences and aspiring artists worldwide.