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Work Background
MicrosoftResearcher
May. 2025
RoutificUX Research Lead
May. 2021 - May. 2025
NordeusUX Designer
Sep. 2019 - May. 2021Belgrade, Serbia• Designed complex systems and feature flows for free to play mobile games at Nordeus in Belgrade, Serbia. • Drove UX design pipeline based on thorough research to ensure user-centered design focus.
NordeusResearch Manager
Aug. 2016 - May. 2021BelgradeI was responsible for all aspects of the planning and executing qualitative and quantitative user experience research related to products that were both in development and released to the public by: ⦾ Working with the cross-functional teams on defining the problems and designing the research ⦾ Conducting the studies by using a broad range of user research methods, such as usability testing, player interviews, market research, market segmentation, surveys, heuristic evaluations, group discussions, and player diaries ⦾ Translating research findings into actionable next steps for product teams In addition, I worked on leveling up the research process across the company and educating others about what good study entails.
EyeSee ResearchResearcher
Mar. 2014 - Aug. 2016BelgradeDuring my time at EyeSee I: ⦾ Managed quantitative behavioral market research projects for clients such as Twitter, Nike, Smurfit Kappa, and Volvo ⦾ Conducted 1-1 user interviews ⦾ Conducted biometric usability studies ⦾ Helped other researchers with refining the designs of their studies ⦾ Synthesized the findings into actionable insights ⦾ Developed research materials
GfKData Analyst
May. 2012 - Mar. 2014My role in GfK was focused on: ⦾ Delivering market insights about FMCG (fast-moving consumer goods) shopper behavior, based on the data from Consumer Panel and other sources ⦾ Conducting analyses, creating reports, and communicating insights ⦾ Tracking KPIs on a retailer/product level to in-depth market diagnostics addressing the client’s specific needs. I’ve engaged in numerous projects for clients such as Delhaize, The Coca-Cola Company, PepsiCo, Molson Coors, Heineken, Carlsberg, Nestle, Mondelez, Procter & Gamble, Henkel, etc.
NBSIntern - Disruption Analyst
Jul. 2011 - Sep. 2011SerbiaThis was my first research and analytics experience. Objective: The goal of this internship is to understand and detect potential disruptions in the Serbian banking network. Result: A white paper with analysis and findings was published on the National Bank of Serbia portal. Following the results of this study, NBS was able to estimate the risk caused by the lack of liquidity of some major domestic banks. Also, this publication was published by several international banking magazines. For more info please go to the following link and find Publication no.20: https://nbs.rs/en/drugi-nivo-navigacije/publikacije-i-istrazivanja/strucni-radovi/index.html
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