Filippa Guarna - Media & Brand Specialist, Driven Management

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Work Background

Tyrepower V8 SuperUte SeriesCategory Manager (Contract)

Jul. 2022

Australian Traffic NetworkTraffic Reporter & Onair Trainer

Sep. 2020Senior traffic reporter for ATN focussing predominantly on NSW radio stations with adhoc national reporting when required. Also run a structured training program developed by myself for all new reporters to the network before they go onair for the first time. Continuous coaching is also provided while they are employed by ATN.

Media Master CoachFounder

Jan. 2020Sydney, New South Wales, AustraliaMedia Master Coach is a bespoke coaching academy designed for aspiring and professional athletes who want to learn how to master the media game and prepare for life in the spotlight. After a career spanning 26 years in media across radio, print, television, communications, digital media and education, the academy was created out of a need within the motorsport community to train junior racing drivers all about the media industry. While many athletes invest in the services of personal trainers, sports coaches, psychologists, sponsorship managers and nutritionists, media coaching is often overlooked. However, it is equally as important to invest into so that athletes are able to build a profitable sporting career and ensure their profile is marketable. Our coaching programs teach the foundations of media, how to understand the expectations of journalists and reporters, how to win and retain fans and sponsors, how to promote sporting careers using various media channels including digital media management, the importance of behaviour and appearance, crisis management, and preparing and performing in interviews via The Successful Interview Playbook.

Global Touring CarsTelevision & Communications Director (Contract)

Sep. 2016 - Dec. 2018South AfricaRan all broadcast and media obligations of the Sasol GTC (Global Touring Cars) Championship in South Africa; the country's premier motorsport category. Running all television, social media and communications content for the first three seasons (2016-2018), all programs were broadcast on DSTV channel SuperSport in South Africa plus distributed through Motorsport.com TV channels.

Emirates Motorsports OrganizationF4UAE Communications Manager (Contract)

Jun. 2016 - Apr. 2022Dubai, United Arab EmiratesIn 2016, the first FIA-sanctioned open-wheeler category in the MENA region was introduced as a means to bridge the gap between karting and the senior categories on the path to Formula 1. Contracted as Communications Manager for Formula 4 UAE Championship (F4UAE), which started in October 2016, the first three seasons to date have been held between the Dubai Autodrome and Yas Marina Circuit. It is the premier GCC motorsport championship for the local FIA representative, the EMSO (Emirates Motorsports Organization) and 2019/2020 sees the championship break numerous historical milestones, including being a first-time support for the Etihad Airways Formula 1 Abu Dhabi Grand Prix, in which four women competed and three from the GCC; a first for the sport. Summary of duties include: - general media management for every season 2016-2021 - liaise with local and global press to promote the championship and its competitors - head of all production and filming/editing of content from events - create all media/marketing plans, encompassing event content, social media management, and press announcements - comprehensive social media management across Facebook, Instagram, Twitter and official website - all graphic design for the category including social media and the official brochure - writing of all press releases for the category, as well as teams when asked - connect and work with international motorsport-focused sites to promote F4UAE as a viable option for open-wheeler racing over the European winter months - full production management and hiring of additional crew to assist with large-scale film projects at events - work with racing circuits and event promoters to include F4UAE on their marketing plans and content promotion schedules

Driven Media GroupOwner

Jan. 2013AustraliaBoutique production house and media consultancy firm specialising in film production, digital media management, general media and marketing services, content solutions for motorsport and automotive companies, and comprehensive media coaching for athletes. Headquartered in Dubai, UAE. Clients include: - Australian Off Road Championship - Women of Australian Motorsport - MARC Cars Australia - Ferrari Racing Days - Shannons Legends of Motorsport - Muscle Car Masters - Greg Rust - Airtime Media - BAM Media - Speedcafe.com - Federation Internationale de L'Automobile (FIA) - Hoon TV - Blendline TV - Motoring Middle East (UAE) - Case Productions (UK & Dubai) - Pirtek Team Murray (Indianapolis 500, USA) - Saluki Motorsport (UAE) - optimalFITNESS (UAE) - Supreme Mouldings (South Africa) - Emirates Motorsports Organizations (UAE) - The White Fox Group (UAE) - Gulf 12 Hours (UAE)

Motorsport AustraliaExecutive Committee Member - Women of Australian Motor Sport (WAMS)

Jan. 2013 - Jan. 2018Member of the Women of Australian Motor Sport (WAMS) committee, an initiative formed in 2010 to act as an interface between the FIA’s Women and Motor Sport Commission (WMC) and Australia’s governing body for motor sport, the Confederation of Australian Motor Sport (CAMS). The purpose of WAMS is to increase the participation of women across all facets of motor sport in Australia. This includes (but is not limited to) competitors, officials, engineers, mechanics, pit crew, media personnel, administrators etc. The committee is made up of a diverse and passionate group of women, each with an extensive and successful history in the motor sport industry.

Holden Racing TeamSocial Media Manager

Apr. 2012 - Dec. 2012Melbourne, VictoriaEmployed full-time by the Hotglue agency in Melbourne to develop and execute social media strategies, while creating unique and engaging content, for the Holden Racing Team (HRT) and Holden Special Vehicles (HSV). The role was a first for Supercars especially, and set a new benchmark in the automotive and motorsport industries in regard to creating content across multiple digital media channels. Duties include researching, writing, graphically designing, producing and executing all content for Facebook, Twitter, YouTube and Instagram. Managing “HRT TV” on YouTube via conducting all filming, editing, producing and publishing all video content. Liaising with industry-related media outlets to promote video content and story pitches. Working with sponsors to maximise exposure through online content including UD Trucks, Contour Cameras, Virgin Australia, Holden, Rockstar Energy Drink, Coates Hire and Continental Tyres. Production Manager of the “25 Years of HSV” web documentary where key company execs and star racing drivers came together to highlight the milestones of HSV over 25 years. Duties included location management, set design, crew management and the logistics of sourcing and delivery of historic cars.

Seven NetworkFreelance Associate/Segment Producer - Tennis

Jan. 2012 - Jan. 2013Sydney Olympic Park / Australian Open MelbourneContracted by the Seven Network as Associate Producer and Colour Producer for the 2012 Sydney APIA International tennis tournament held at Sydney Olympic Park and the 2013 Australian Open in Melbourne. Duties included researching tennis player profiles and associated information for colour stories, organising interview shoots with network talent and hosts Johanna Griggs & Tom Williams, working with editors to produce all colour stories, liaising with tournament administrators regarding player movements and schedules, creating ENG camera shoot schedules to film match points, player arrivals, interviews and all roving talent PTCs.

SupercarsAssociate Producer - Television

Feb. 2009 - Apr. 2012Sydney, New South WalesEmployed full-time as Associate Producer for all Supercars Championship broadcasts on the Seven Network, all Supercars international highlights programs distributed to 117 countries via IMG, and programming for all support category programs throughout 2009-2012 working period. Summary of duties included: - Associate Producer for all live and post-produced programs - complete category research compilation, category statistics, television graphics, category records - creating new and innovative ways to collate category information for use on-air - creating time-accurate program rundowns and full program content planning - all pre-event on-air preparation including: graphics requirements, updating statistics databases, credits lists, entry lists, championship points structures and updates, in-car cameras, radio frequencies, promo scripts, sponsorship, telecast calendars, sport promos, racing team car liveries, and driver profiles and photos for graphics - creating work schedules for control room, editors, camera operators and producers - managing all film shoots and interviews for telecast openers, promos, and features stories - colour producing feature stories, historical packages, compiling overlay vision, organising film scheduling, and conducting interviews when needed - coordinating all broadcast host locations at events and logistics of set design - script writing for promos, host and talent broadcast notes - liaise with Supercar teams regarding updated team information and crew details - Seven Network Sales department liaising for delivering correct sponsor coverage Trained in graphics operation at events, including database management and information coding - production manage travel requirements when needed, plus information manuals for commentary teams part of the support category programs