Grupo MaristaHuman Resource Executive Director - CHRO
Feb. 2016 - Aug. 2025Curitiba Area, Brazil• Led the strategic restructuring of HR to a center of expertise model, integrating HR business partners by unit, which resulted in a 20% improvement in internal satisfaction of HR customers.
● I led a cultural transformation project focused on the customer, agility and digital transformation, which increased employee engagement, boosted the adoption of new technologies and customer NPS.
● Organizational Efficiency: Led an operational review that eliminated redundancies and optimized structures, achieving R$ 50 MM in annual savings.
● Developed and implemented a comprehensive Total Compensation strategy for all levels of the organization, optimizing investment in rewards and benefits. ● Successfully managed benefits and wellness programs, elevating employee value perception and contributing to a 10% increase in overall engagement.
● I implemented robust Diversity and Inclusion initiatives, including leadership and team literacy, which resulted in a 30% increase in the representation of minority groups.
● Introduced a succession planning model for more than 600 leaders, ensuring a robust talent pipeline that reduced the cost of selection consultancies by more than 60%.
● Streamlined and optimized employee journey processes to enhance the onboarding experience while reducing paperwork. These improvements increased employee alignment with cultural values by 15%, according to internal surveys."
● I reviewed and improved employee data systems, transforming them into an essential tool for strategic decision-making based on data, reducing subjectivity in HR analysis. ● Successfully negotiated R$ 90 million in class actions, mitigating significant risks and ensuring a more operationally sustainable organization.