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Work Background
Operation Team Lead
iPrice Group Sdn BhdOperation Team Lead
Sep. 2022 - Aug. 2024Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia- Improve operational-related delivery through establishing/updating/refining SOPs to proactively address operational gaps - Managed team’s expectations and capacity on a sprint-to-sprint basis, ensuring SMART goals - Processed vague data and utilized it as insights and curate customized actionable plan for each non-EN market - Owned various projects related to page quality and process improvement (inclusive of comprehensiveness coverage, content strategy and framework, competitive research) - Engaged with stakeholder to ensure alignment identifying, prioritizing, and manage expectations
Associate Operation Team Lead
iPrice Group Sdn BhdAssociate Operation Team Lead
Jul. 2021 - Sep. 2022Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia- Ensured operational efficiency and contribute to stable SEO metrics - Curated customized recovery action plan for metrics movement according to market trends and Google Core Update - Facilitated cross-value stream and cross-department alignment for collaboration projects - Responsible in presenting delivery and insights to key stakeholders to ensure transparency, alignment and making informed decisions - Provide SEO and operations-related training (inclusive of time management, prioritization, teamwork, and more) to team members - Operate front-end/back-end system and tools provided by the company (including PowerBI, CMS, HasOffer, etc.)
Senior Content Manager
CUPONATIONSenior Content Manager
Oct. 2020 - Jul. 2021Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia- Maintained daily SEO-related operational tasks on the coupon page (including content creation, SEO metrics analysis, revenue related data analysis) - Proficient user of various SEO tools (SEMrush, Ahrefs, Google Analytics, Google Search Console, Moz, etc.) - Maintained content freshness and uniqueness, including cherry-picked SEO keyword for specific page - Analyzed market characteristics and curated action plan accordingly during Covid-19 to be integrated with CupoNation content and maintain revenue stream - Conducted competitive research and ensure CupoNation has the best practice in the market
Content Manager
CUPONATIONContent Manager
Mar. 2019 - Oct. 2020Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaImproved and stabilized Google SERP ranking of CupoNation Indonesia from avg. 4 ranking to avg. 1. - Maintained daily operational tasks for CupoNation Indonesia - Conducted market analysis and data analysis for Indonesian marketing and SEO trends - Conducted keyword research and cherry-pick keywords for on-page and off-page SEO optimization - Curated customized SEO content strategy based on researched to improved SEO metrics and revenue - Utilize market insights and consumer behaviour YoY to adapted and refine SEO best practice
Content Writer
EasyUni.com - Asia's leading education siteContent Writer
Dec. 2018 - Mar. 2019Kuala Lumpur, Malaysia- Created monthly educational articles and content for EasyUni Indonesia - Conducted SEO research based on SEO keywords for educational articles and implemented in content creation strategy
Content Writer
Forest InteractiveContent Writer
Nov. 2017 - Jan. 2018Kuala Lumpur, Kuala Lumpur, MalaysiaAs an intern, my responsible is limited. I am writing content for client's blog daily abaout marketing SMSs, featured news articles and also description for the company's Youtube channel "Oi Jom". Additionally, I also wrote opinionated article & blog posts about new technology, apps and gaming development daily. Sometimes, I would also help in video production in making company's Youtube & advertising video.

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