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Work Background
EWINGS LLCHead of Marketing
May. 2023Dubai, United Arab Emirates• Lead and mentor a diverse and high-performing marketing team to foster culture of innovation, collaboration, and continuous improvement.
• Create and manage annual budgets for campaigns, promotions, sponsorships, events, and advertising.
• Conducted market research to identify potential target markets across and analysed competitor activities MENA & India.
• Establishing new teams and agency partners in Iraq, KSA & India
• Leading the development of our marketing tech stack and customer journey strategy.
• Collaborate with creative & media teams on building new brand identities and launch campaigns for emerging markets.
• Develop and implement marketing strategies to drive sales growth, increase market share and profitability.
• Cross-functional team leadership to develop new products and explore new market opportunities.
Callaghan InnovationMarketing Consultant
Feb. 2023 - May. 2023Auckland, New Zealand• Launched the Ārohia Innovation Trailblazer Grant, a government initiative supporting industry disruptors ready to promote NZ globally.
• Marketing & communications lead within an agile company structure.
• Developed the marketing & PR strategy for the launch of the grant.
• Managed stakeholders across multiple government departments.
• Spearheaded creative brainstorming sessions with internal stakeholders to generate ideas for the launch.
• Managed and maintained relationships with media partners, vendors, and advertising agencies.
Lotto New ZealandSenior Marketing Manager
Dec. 2020 - Feb. 2023Remuera, Auckland, New Zealand• Analyzed market trends, customer preferences, and competitor data to identify opportunities for growth.
• Led the marketing team responsible for delivering instore instant games and i-gaming
• Successfully led the rebrand of Instant Kiwi to reignite consumer engagement.
• Successfully led the rebrand of Responsible Gaming to “Play Smart” to educate our players.
• Played a key role in delivering a record sales year of NZD1.5 billion of which, 100% of profits went back into supporting the local community.
XPO GroupHead Of Marketing
Feb. 2018 - Dec. 2020Beaumont quarter, auckland• Led the marketing team to drive 19 exceptional events annually, for both consumers and trade.
• Managed financial forecasts, budgets, recruitment, and talent retention
• Developed and led the implementation of customer journey strategies across multiple websites and platforms.
• Developed Source Online, an online hub enabling businesses to continue trading during COVID-19
• Led major panel discussions on building better buildings in NZ, featuring global experts, government & industry leaders.
House of TravelSenior Marketing Communications Manager
Aug. 2015 - Dec. 2017Auckland, New ZealandROLES Head of Content (1 year)
Market Development Manager (6 months)
Senior Marketing & Communications Manager (10 months) • Supervised a team of junior marketers & design team in their day-to-day tasks.
• Over-achieved annual sales revenue by 2-3% for 3 consecutive years in a highly competitive market.
• Launched "Hot Breaks," House of Travel's first land-only package deals.
• Negotiated 12 highly successful marketing partnership with tourism boards and airlines.
• Created, implemented, and tracked multi-channel campaigns across digital, print, broadcast, and outdoor media.
TVNZContent Strategy Manager
Jun. 2008 - Aug. 2015Auckland, New ZealandROLES Business Development Manager, Media Solutions (4 years)
Sponsorship Manager, Media Solutions (1 year)
Content Strategy Manager, Media Solutions (2 years) • Responsible for brokering multi-million dollar partnerships between TVNZ and NZ's leading brands.
• Led the pitch process on all new shows requiring sponsorship or production funding.
• Conducted site visits and sales meetings with clients.
• Built and maintained strong relationships with major stakeholders in the industry.
• Completed Revenue Storm training over a three year period.
PHDSenior Planner
May. 2006 - Aug. 2008Auckland, New ZealandPlanned across clients including: NZ Lotteries
Bayer
Sanitarium
Hopscotch Finance
Otago University
Universal McCannStrategic Planner
Mar. 2005 - May. 2006Auckland, New ZealandPlanned on L'Oreal NZ
Starcom MediaVest GroupCampaign Executive
Feb. 2004 - Feb. 2005London, United KingdomWorking across: McVities, T K Maxx, and pharmaceutical brands
Red BullSales and Marketing Assistant
Feb. 2002 - Mar. 2004Auckland, New ZealandAssisted marketing and sales teams, worked on large scale events including Red Bull Flugtag & Red Bull Trolley Derby
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