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Work Background
BrightKey, Inc.Vice President of Operations
Mar. 2020 - Jul. 2020Annapolis Junction, Maryland, United StatesEnsure all operations are delivering excellent, cost-effective service to our clients. Audit internal and external processes against industry best practices. Focus internal operations to ensure client success in membership and fulfillment. Ensure all activities are built around a data-focused, results-oriented mindset. Built on client requests from its earliest days in 1988, BrightKey has expanded from a mail processing, warehousing, and fulfillment provider to a leader in outsourced solutions and support. Our team of more than 550 professionals applies best practices and a commitment to help clients and partners improve back-office efficiencies, provide exemplary service, and deliver excellent customer experiences. BrightKey has a reputation synonymous with support excellence and a history of customizing our services to fit our clients’ ever-changing needs. Our commitment to each program includes consistent high-quality support, anticipation of future needs, and expansion of service options. BrightKey’s capabilities include, but are not limited to the following: • Warehousing and Fulfillment • Data Integrity
• Kit Assembly • Onsite Event and Meeting Support
• On Demand Printing • Strategic Outreach (telemarketing)
• Data and Mail Processing • Survey Administration and Analysis
• Customer Care • Creative Services
• Data Entry • Digital Document Management
• Order and Financial Processing • Mailroom Management and Staffing
The Krehbiel GroupPresident
Nov. 2019Washington D.C. Metro AreaMajor focus on Customer Data Platforms. Also provide services on content marketing, e-newsletter distribution, email system help, website customizations and Wordpress troubleshooting, fulfillment services research and optimization. We specialize in solving technology problems in publishing, marketing and operations.
American Psychological AssociationHead of Operations, APA Publishing
May. 2019 - Nov. 2019Washington D.C.Oversee core operational capabilities and processes across the publishing organization, manage key projects aimed at improving execution against the publishing strategy, ensure alignment across the various publishing functions, and liaise directly with stakeholders across the association to make sure the association positively impacts its customers.
Kiplinger Washington EditorsDirector of Marketing Operations
Apr. 2008 - May. 2019Marketing technologist. Most of my assignments involve the intersection of technology and marketing, but more broadly the intersection of technology and publishing. I'm also involved in new product development and innovation. I also manage online marketing (ppc, banner ads), increase sales from web store (A-B testing), and manage back-end processes for online orders
THOMPSON PUBLISHING GROUP, IncVice President, Product Development
Jul. 2004 - Apr. 2008Create new online and print products for professional marketplace
Manage all online product presentation and development
Manage deployment of new web technologies
Work with IT on integration of key business systems
Oversee all online marketing initiatives, including PPC, email marketing and internal ads
Manage special projects for the President/CEO
CSCManager
May. 2004 - Jul. 2004Refine group value proposition and market publishing services to internal departments
Work with internal clients to refine the focus and message of publications and proposals
Manage team of editors, graphic artists and production personnel
THOMPSON PUBLISHING GROUP, IncVice President
Oct. 2002 - Oct. 2003Led new business unit and tripled group revenue in one year
Grew and developed company internet publishing department, increasing online sales
Created system to analyze web advertising costs leading to substantial new sales and cost savings
Created new web sites and deployed new web technologies at no increased cost
Enhanced acquisition and development process by providing technical evaluation of all new projects and product proposals
Thompson Publishing GroupVP of Internet and Audio Publishing
Aug. 2001 - Oct. 2003+ Led new business unit and tripled group revenue in one year. + Grew and developed company internet publishing department, increasing online sales. + Created system to analyze web advertising costs leading to substantial new sales and cost savings.
+ Created new web sites and deployed new web technologies at no increased cost. + Enhanced acquisition and development process by providing technical evaluation of all new projects and product proposals. + Managed better than a three-fold increase in web traffic and better than a three-fold increase in online purchases over a two-year period. + Created profitable pay-per-click advertising program. + Increased e-marketing initiatives by creating new editorial alert and ezine systems.
Internet PublishingVice President
Aug. 2001 - Oct. 2002Managed better than a three-fold increase in web traffic and better than a three-fold increase in online purchases over a two-year period
Created profitable pay-per-click advertising program
Increased e-marketing initiatives by creating new editorial alert and ezine systems
Thompson Publishing GroupInternet Publishing Director
Mar. 1999 - Aug. 2001+ Led formerly directionless internet publishing initiative and inter-department team which created new web site on time and on budget. + Redesigned corporate web site to enhance organizational image. + Increased efficiency of internal procedures for new web and publishing technologies.
+ Created efficient system for conversion of print publications to online delivery. + Coordinated marketing, production, editorial, subscriber service and accounting efforts which created a new e-commerce system leading to increased web sales. + Created and managed new Internet Publishing Department. + Managed all technical development for new web site which saved more than $100,000 in consulting costs. + Managed conversion from Mac to Windows 2000 servers and implementation of Dynabase Content Management System.
Thompson Publishing GroupInternet Publishing Director
Mar. 1999 - Aug. 2001Led internet publishing initiative and inter-department team which created new web site on time and on budget
Redesigned corporate web site to enhance organizational image
Increased efficiency of internal procedures for new web and publishing technologies
Created efficient system for conversion of print publications to online delivery
Coordinated marketing, production, editorial, subscriber service and accounting efforts which created a new e-commerce system leading to increased web sales
Created and managed new Internet Publishing Department
Managed all technical development for new web site which saved more than $100,000 in consulting costs Managed conversion from Mac to Windows 2000 servers and implementation of Dynabase Content Management System
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