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Work Background
INNESSKIRK GlobalDirector of Marketing + Creative Strategist
Jan. 2011 - Dec. 2016Toronto, Canada AreaMy primarily responsibilities are to manage and lead the individuals in charge of: - Creating and maintaining the Innesskirk Global brand;
- Overseeing marketing pieces in line with the ethos of Innesskirk;
- Coordinating marketing initiatives in order to present one consistent ‘face’ of Innesskirk; I am also responsible for: - Guiding the marketing and public relations initiatives for all divisions of Innesskirk Global.; - Overseeing marketing, internal communications and branding; - Establishing guidelines to preserve consistency in marketing pieces, workshop related materials and general corporate branding;
- Advise and support Managing partners in all aspects pertaining to the Marketing and the Branding of the organization worldwide; I am also responsible for any and all other day-to-day activities necessary for the execution of the above referenced responsibilities. Outside business activities must be approved by Innesskirk.
Creative ConsultantCreative Director
Jan. 2009London, United KingdomCLIENTS: United Nation (UNHCR, UNDP, FAO), Auditoire Agency (France), AuditoireAgency (Bahrain), Meraki & Modus, Sweetwater Events agency, Independent project (list provided upon request) Supplied Creative and Marketing services for a number of clients from start-ups to agencies in-house support. A few of the services provided: - Generating creative concepts and recommended the use of conceptual thinking.
- Developing creative strategic solutions for advertising and design campaigns with production implementation.
- Brand creation and development.
- Generating new concepts and superior materials for all presentations to client.
- Prepared estimate cost and timelines, concept boards, sketches, visuals, illustrations, animatics, mock-up samples.
9714Creative Director
Jun. 2008 - Dec. 2009Dubai, United Arab EmiratesCLIENTS: Hamley’s Toy store, Cai lights, ANNAKA architects, Virgin Radio, MTV, Duplays, Al Tayer Real Estate, Landmark Group, 92 Dubai Radio, HH Development, dxb-lab architects, Dubiotech The challenge of this position was to launch and establish a new design and advertising department to an initially events-based company. Headed and guided a creative team of 12 into a myriad of projects that ranged from Corporate and retail branding, design, lifestyle venue concepts to mainstream advertising. Responsibilities include leading design and concepting, client presentations, new business development, and department process development and documentation. I also was heavily involved in client management, budgets, and department productivity.
Interone WorldwideAss. Creative Director
Mar. 2005 - Mar. 2008Dubai, United Arab EmiratesCLIENT: BMW, MINI and Rolls Royce, New Business Pitches I headed a creative team of five to inspiring and overseeing all creative output. I also headed the strategy and concepting from project inception throughout project lifecycle.
Articulating and evangelizing a forward looking vision, and sequentially delivering results against that longterm vision for BMW, MINI and Rolls- Royce Brands within the Middle East Region. I oversaw all aspects of production, design and advertising projects for BMW Group for the Middle East, India, Pakistan and Iran. I was also a member of new business development team actively participating in sales pitches and client strategy sessions.
Fortune PromosevenArt Director
Nov. 1999 - Dec. 2004Dubai, United Arab EmiratesCLIENTS: Motorola, Nescafe, McDonalds, Sony, Nivea, Coca Cola, UPS, DHL, L’Oreal, Le Meridian, Dubai Duty Free, Jumeirah Hotels & Resorts, Thuraya, Etisalat, National Bank of Abu Dhabi Initially, I was appointed at a junior level position at one of the Middle East’s largest and most successful creative agencies. I soon progressed to handling project management on several large clients. My responsibilities included involvement in projects from initiation to final output. Further responsibilities included branding and identity work, web design, and print design. Concepting and implementation of promotional materials, email campaigns, direct marketing campaigns, and television commercials.
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