Google/ Hyper Island / IPASquared Scholar at Google/ Hyper Island/ IPA
Mar. 2012 - May. 2012Squared is a digital training program run in collaboration between Google, Hyper Island and IPA. All scholars are from various parts of the UK advertising industry and cross agencies. During this 3 months training program we attained knowledge and training in some of the most (currently) relevant digital areas. To name a few; mobile strategy, PPC, social media, social listening, cross channel planning. The training was constructed as mix between in class lectures, debates and inspirational talks, hands on toolbox sessions and teamwork around actual briefs.