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Work Background
WavemakerDirector of Marketing Intelligence and Science
Jun. 2023New York, New York, United StatesHelping lead the policies, processes, utility and application of marketing science and analytics for global pharma clients, while nurturing and aiding in the development of future analytics talent.
MerkleSenior Director of Analytics
Jun. 2022 - Apr. 2023New York, New York, United StatesHelping lead analytics & its new business pipeline at Merkle.
Noble PeopleAnalytics Director
Apr. 2022 - Jun. 2022New York, New York, United StatesLeading and coaching a data science team focused on audience activation measurement, attribution and forecasting to predict and deliver improved media investment business results for clients... in a "Noble" way.
CroninVice President, Marketing Analytics
Apr. 2021 - Mar. 2022Glastonbury, Connecticut, United StatesFocused on improving infrastructure to support a marketing science and analytics team.
AKQAMarketing Science & Analytics
Feb. 2021 - Apr. 2021New York, New York, United StatesCombining MarTech, data science and storytelling to improve and accelerate analysis, and the conversion of insight into action, for better business outcomes.
RYOT StudioDirector Of Analytics
Sep. 2020 - Dec. 2020New York, New York, United StatesAssisting RYOT studio leverage data to showcase engagement generated and business impact of their executions.
![Analytics Consultant [Director of Analytics]](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/08954a79d2b70f65eac7578bc066d2a060a13b880b275a09b1afe8a232e8e91a/profile_search-106780_experience_logo.jpg){kind=logo}
HugeAnalytics Consultant [Director of Analytics]
Aug. 2020 - Dec. 2020Brooklyn, New York, United StatesHelping translate and demystify performance marketing data to inform decision making, prove impact and tell compelling stories.
Interviewing & exploring opportunitiesSubject Matter Expert for Hire
Jul. 2020 - Apr. 2021New York City Metropolitan AreaIndependently consulting on contractual basis.
Weber ShandwickVice President - Data Management Solutions, Enterprise Marketing Technology
Jan. 2019 - May. 2020Greater New York City AreaMarTech Data Management is responsible for having a platform agnostic but deep understanding of the data collection capabilities of digital marketing analytics platforms; encompassing not only informing implementation of these usage of these tools and platforms, but also the ongoing policies and governance required to support the hygienic collection of data using them. Responsible ultimately for shortening time for data ingestion to accelerate work performed by data scientists. In this new role, also responsible for helping clients make use of the data hidden in silos across their organization and putting in place the policies and procedures to ensure hygienic data collection and educating clients on use cases for leveraging that data to inform business decisions and more in real time.
In Search of DarknessProducer
Nov. 2018 - Apr. 2019Producer credit for 80s horror documentary, In Search of Darkness.
https://80shorrordoc.com/
https://m.imdb.com/name/nm11033878/
Weber ShandwickVice President, Measurement & Analytics
Apr. 2015 - May. 2020Greater New York City AreaBuilding a special team. A data Analytics A-Team. "In 2013, a crack commando unit of analysts were sent to clean up data as a result of a crime they didn't commit. These individuals promptly escaped from a maximum security stockade to establish transparent methods of measuring ROI across different platforms and marketing channels. Today, they survive as data analysts of fortune. If you have a problem, if no one else can help, and if you can find them....maybe you can hire The Analytics-Team." Awards: 2016 Clio Health: Excedrin
• SILVER: Health & Wellness: Over-The-Counter, Innovation
• BRONZE: Pharmaceutical: Direct to Consumer, Digital/Mobile Technique
• SHORT LIST: Health & Wellness: Over-The-Counter, Film 2016 Cannes: Excedrin
• BRONZE: Health & Wellness: Consumer Products, OTC Oral Medicines, Broadcast: Film
• BRONZE: Health & Wellness: Consumer Products, OTC Oral Medicines, Direct & Promo & Activation
• SILVER: Health & Wellness: Education & Services, Education and Awareness, Broadcast: Film
• SHORTLIST: o Health & Wellness: Consumer Products: OTC Oral Medicines, Film: Cinematography o Health & Wellness: Consumer Products: OTC Oral Medicines, Integrated Digital Campaign o Health & Wellness: Consumer Products: OTC Oral Medicines, Small Business – Local or Operating in a Restricted Area o Health & Wellness: Education & Services: Education & Awareness, Small Business – Local or Operating in a Restricted Area 2017 PR Week
• SHORTLIST o Best in Healthcare o Best in Product Brand Development 2017 IN2 Sabre: • SHORTLIST: o Creation of Persuasive Content o Content Creation for Media Sites (Earned)
Weber ShandwickDirector of Measurement & Analytics
Jan. 2014 - Mar. 2015ManhattanDeveloping processes and policies for reliable digital measurement across various channels; ensuring data integrity as a core component of measuring all digital work. Prove ROI or bust.
Weber ShandwickSr. Digital Manager
Jun. 2011 - Dec. 2013Greater New York City AreaUtilizing years of experience with web analytics, SEO, SEM, social media (focus on SMO - social media optimization) and audience development to assist clients with storytelling and gaining visibility across the digital ecosystem. Providing data driven strategies and tactics with a transparent and measurable ROI. Noteworthy projects to date: * Adrenalist.com (Degree Men) Read about our work on The Adrenalist.com at: ~ Mashable: http://mashable.com/2011/09/16/bear-grylls-reddit/ ~ Business Insider: http://www.businessinsider.com/a-fascinating-interview-with-badass-adventurer-bear-grylls-2012-3 ~ #13 in The Content Marketeer's 50 Brands to Watch in 2012: http://marketeer.kapost.com/2012/02/the-marketeer-50-brands-to-watch-in-2012/#13._Degree_Men_%28Unilever%29 ~ 2012 SABRE Award Silver Winner for WEBSITE: The Adrenalist Degree for Men with Weber Shandwick http://www.holmesreport.com/news-info/11641/Holmes-Group-Announces-Silver-SABRE-Winners.aspx ~ NYTimes examines Masters of Movement video campaign for Degree Men http://www.nytimes.com/2012/05/04/business/media/degree-men-deodorant-turns-to-video-marketing.html * Simple Skincare North America product launch
Time Inc.Marketing & Audience Development Manager - Lifestyle Division
Apr. 2010 - Jun. 2011Audience Development and Online Marketing Manager for ThisOldHouse.com and Health.com
Freelance Marketing ConsultantMarketing Consultant
Feb. 2010 - Apr. 2010Handled SEO, SEM, web analytics implementation and developed social media strategies for a number of high profile clients in the television, film and gaming industries.
UGO EntertainmentSocial Media & Online Marketing Manager
Nov. 2008 - Jan. 2010Assumed the role of Social Media & Online Marketing Manager in November 2008 following a shift in content and marketing strategy. As Social Media & Online Marketing Manager, I became “the public face of UGO” in addition to overseeing SEM and SEO for UGO Entertainment & the 1UP Network (acquired from ZiffDavis in January 2009) Responsibilities also included; web analytics implementation and management for network of over 30 sites; development and implementation of social media strategies on Digg, Twitter, StumbleUpon, Facebook, Myspace, Youtube, Mixx, Reddit and other social media/bookmark sites; developing content syndication and link exchange deals with major sites in our competitive space including Askmen.com and MSN; continuing to provide data-based insight to the editorial team that shapes our evolving content strategy as well as advertising campaign management, strategy and reporting.
UGO NetworksChannel Manager - Games Information
Jan. 2008 - Nov. 2008
UGO Networks, Inc.General Manager
Jan. 2007 - Jan. 2008Responsible for web analytics, SEM, campaign management and reporting as well as developing traffic driving initiatives for UGO.com.
UGO Networks, Inc.Product Manager
May. 2006 - Nov. 2006
UGO Networks, Inc.Online Marketing Coordinator
Jun. 2004 - Jun. 2006
UGO Networks, Inc. & Sander/Moses ProductionsProduction Assistant (E3-2004)
May. 2004 - May. 2004
The College BoardSupervising Editor
Jan. 2002 - Sep. 2003Editor for the College Board’s 2002-03 Annual Survey of Colleges, Supervising Editor for the ‘03-04 survey season. Originally part of a 16 person team tasked with editing surveys from 3400 accredited Colleges and Universities in the U.S. and abroad for The College Board Series of publications and website. As of December 9th 2002, returned as one of only three of the original 16 editors to supervise and train a new staff of 17. The College Board’s annual surveys are considered the best in the country and its data has appeared in USA Today, The New York Times and on CNN. Cost data collected appears annually in The Chronicle of Education’s cost issue. Responsibilities included editing surveys and pursuing data for the colleges listed under Alabama, Bolivia, Maryland, Minnesota, South Dakota and the United Kingdom; later took responsibility for Mexico, New Mexico, North Carolina, Puerto Rico, Washington and California. Checking, entering and analyzing data in the College Board’s internal database system, as well as using Access to run queries to check for errors and examine trends. Layout and page proofing of the College Board’s International Student Handbook, Cost and Scholarship Handbook as well as the Undergraduate Handbook. New responsibilities as Supervisor included running weekly in-service meetings, training and overseeing the work of 17 editors in addition to editing and proof-reading responsibilities above.
Multiple ImpressionsWeb Designer and Content Editor
Apr. 2001 - Aug. 2001Worked as Web designer/programmer for the Multiple Impressions Web-Page, tasked with taking and publishing of digital stills of the art on display and available for sale. Also offered translation services for Japanese customers and artists.
The Adrenaline VaultPart-Time PC Staff Writer
Apr. 2000 - Aug. 2000Wrote Bi-weekly reviews on computer entertainment software, as well as a monthly article on the computer industry.
UGO Networks, Inc.Contributing Editor and Correspondent
Mar. 2000 - Jan. 2008Responsible for writing reviews, previews, and articles, as well as conducting interviews for UGO.com and Castersrealm.com.
Hobart and William Smith CollegesKIU Summer Exchange Program Assistant and Translator
May. 1999 - Aug. 1999Assisted in coordinating a Summer Exchange Program between Kobe International University and Hobart College. Served as a translator and English tutor for the Japanese students in addition to planning daily activities and trips to New York, Boston, and Toronto.
Debevoise & Plimpton(Intern) American Bar Association Summer Internship
Jun. 1995 - Aug. 1998Received experience working in the law firm handling legal documents and preparing them for presentation with attorneys while also working in the high volume, deadline oriented duplicating department.
Andrew E. Zeif, Attorney At Law(Intern) American Bar Association Summer Internship
May. 1994 - Aug. 1994Worked under Andrew E. Zeif and gained experience handling and preparing business and residence foreclosures, mergers, and Property Tax forms.
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